The Three Pillars of SEO in 2015, According to Mod Girl Marketing's Mandy McEwen

Search Engine Optimization is ever-changing, but there are three solid pillars one can rely upon in 2015.San Diego, CA -- (ReleaseWire) -- 12/30/2014 -- Search Engine Optimization tactics have changed drastically over the past year, according to experts. Content marketing has always been important, but it s no longer enough to research several industry keywords, plop them into a blog, and rely on your affiliate network to post links back to your site, says Mandy McEwen of Mod Girl Marketing, a nationwide digital marketing firm based out of San Diego, California. "Search engine operators are very clandestine about their operations," says Mandy, "but we ve had our eye on the trends. We notice that the sites that fare best in Google search results are those that are optimized for mobile and user experience. They re quick, responsive sites that produce content with a lot of "likes" and a lot of "shares." She explains that her company is focusing on three core "pillars of Search Engine Opt
http://bit.ly/1xe4zbp

The Three Pillars of SEO in 2015, According to Mod Girl Marketing's Mandy McEwen

Search Engine Optimization is ever-changing, but there are three solid pillars one can rely upon in 2015.San Diego, CA -- (ReleaseWire) -- 12/30/2014 -- Search Engine Optimization tactics have changed drastically over the past year, according to experts. Content marketing has always been important, but it s no longer enough to research several industry keywords, plop them into a blog, and rely on your affiliate network to post links back to your site, says Mandy McEwen of Mod Girl Marketing, a nationwide digital marketing firm based out of San Diego, California. "Search engine operators are very clandestine about their operations," says Mandy, "but we ve had our eye on the trends. We notice that the sites that fare best in Google search results are those that are optimized for mobile and user experience. They re quick, responsive sites that produce content with a lot of "likes" and a lot of "shares." She explains that her company is focusing on three core "pillars of Search Engine Opt
http://bit.ly/1xe4zbp

The 3 Pillars of SEO in 2015

We ve seen a lot of changes to the SEO landscape over the past year. Perhaps one of the biggest is the shift from keyword prominence to the importance of social sharing. Although targeted keywords are still extremely important and will always be the core of any SEO strategy, quality matters big time! We ve heard quality over quantity a million times before and that phrase definitely rings true for SEO in 2015. Google looks less at the number of times your blog uses carefully-researched words and more at the the number of 3rd party websites that have linked to your site and how many times others are sharing your content via social media. SEO is becoming more reliant on others what do other people think of your content? Are they sharing it? What do people have to say about your business? Local search and review sites became significantly more important to a business s strategic interests. Trends like Google Authorship have come and gone, but there are three solid pillars we believe w
http://bit.ly/1wkJbMD

The 3 Pillars of SEO in 2015

We ve seen a lot of changes to the SEO landscape over the past year. Perhaps one of the biggest is the shift from keyword prominence to the importance of social sharing. Although targeted keywords are still extremely important and will always be the core of any SEO strategy, quality matters big time! We ve heard quality over quantity a million times before and that phrase definitely rings true for SEO in 2015. Google looks less at the number of times your blog uses carefully-researched words and more at the the number of 3rd party websites that have linked to your site and how many times others are sharing your content via social media. SEO is becoming more reliant on others what do other people think of your content? Are they sharing it? What do people have to say about your business? Local search and review sites became significantly more important to a business s strategic interests. Trends like Google Authorship have come and gone, but there are three solid pillars we believe w
http://bit.ly/1wkJbMD

Social Media Firm Releases 5 Surefire Ways to Boost Social Media Visibility in 2015

With Google’s latest update, Social media sites are ranking higher, so companies that have let their Facebook and Twitter accounts go will need to redouble their efforts. Mandy McEwen of http://www.modgirlmarketing.com/ offers tips for improving online presence in the New Year.San Diego, CA -- (ReleaseWire) -- 12/22/2014 -- Marketers will spend $8.3 billion on social media advertising in 2015. Google s algorithm updates in 2014 have given Twitter and Facebook pages better positioning, so businesses that have neglected their pages will need to redouble their efforts in 2015 to remain competitive, according to Mandy McEwen, founder of digital marketing firm Mod Girl Marketing. Adding content that solicits shares is a good place to start in ramping up one s social media presence. Mandy McEwen explains, "While it s nice to have a page that looks busy, we tell clients that our goal is to get more content shared because this is what appears in the feeds of your fans friends." According to
http://bit.ly/1AXuxPr

Social Media Firm Releases 5 Surefire Ways to Boost Social Media Visibility in 2015

With Google’s latest update, Social media sites are ranking higher, so companies that have let their Facebook and Twitter accounts go will need to redouble their efforts. Mandy McEwen of http://www.modgirlmarketing.com/ offers tips for improving online presence in the New Year.San Diego, CA -- (ReleaseWire) -- 12/22/2014 -- Marketers will spend $8.3 billion on social media advertising in 2015. Google s algorithm updates in 2014 have given Twitter and Facebook pages better positioning, so businesses that have neglected their pages will need to redouble their efforts in 2015 to remain competitive, according to Mandy McEwen, founder of digital marketing firm Mod Girl Marketing. Adding content that solicits shares is a good place to start in ramping up one s social media presence. Mandy McEwen explains, "While it s nice to have a page that looks busy, we tell clients that our goal is to get more content shared because this is what appears in the feeds of your fans friends." According to
http://bit.ly/1AXuxPr

5 Surefire Ways To Boost Social Media Visibility In 2015

These days, failing to have a social media site for your business is akin to being a person without a birth certificate. You re nobody if not online, on social media sites, where consumers are trying to find you. The more you can afford to be engaged, the more you re going to get out of your experience online. It can be lonely at first, as you re trying to build an audience. You may feel as though you re posting daily and pulling all the stops, but no one is listening. What you want most is not so much comments, but shares, as these posts will be seen by all the friends of your fans. So here are five tips to up your number of social media shares, thereby increasing your reach and brand visibility in 2015. 1. Reflect your culture. What interests do your executives and employees share? Do you contribute to any charities or causes? Do you have any fun parties around the office? Share an inside glimpse with your fans. Drake University really captures their campus culture with their Pi
http://bit.ly/1C59njD

5 Surefire Ways To Boost Social Media Visibility In 2015

These days, failing to have a social media site for your business is akin to being a person without a birth certificate. You re nobody if not online, on social media sites, where consumers are trying to find you. The more you can afford to be engaged, the more you re going to get out of your experience online. It can be lonely at first, as you re trying to build an audience. You may feel as though you re posting daily and pulling all the stops, but no one is listening. What you want most is not so much comments, but shares, as these posts will be seen by all the friends of your fans. So here are five tips to up your number of social media shares, thereby increasing your reach and brand visibility in 2015. 1. Reflect your culture. What interests do your executives and employees share? Do you contribute to any charities or causes? Do you have any fun parties around the office? Share an inside glimpse with your fans. Drake University really captures their campus culture with their Pi
http://bit.ly/1C59njD

Top 8 Facebook Marketing Tips for the Holidays Revealed by Digital Marketer Mandy McEwen

Mod Girl Marketing works with Fortune 500 companies and successful entrepreneurs to take their online marketing efforts to the next level. From consulting to full-service marketing, founder Mandy McEwen is someone businesses can count on during their crucial holiday marketing push.San Diego, CA -- (ReleaseWire) -- 12/16/2014 -- Retailers saw a 39 percent boost in website traffic from Facebook over the 2013 holiday season, according to Search Engine Journal. Facebook is the preferred medium of choice for marketers, with 92 percent investing the bulk of their holiday promotion dollars there. It s never too late to redesign a Facebook page full of Christmas spirit, buy a couple targeted holiday ads, write up a gift guide for shoppers, or offer an exclusive deal through this popular social media site. "Don t feel bad about missing out on Black Friday," says Mod Girl Marketing founder Mandy McEwen. "This year s sales were a flop for many retailers we ve spoken to, but let s face it: Black
http://bit.ly/1uNz6Y6

Top 8 Facebook Marketing Tips for the Holidays Revealed by Digital Marketer Mandy McEwen

Mod Girl Marketing works with Fortune 500 companies and successful entrepreneurs to take their online marketing efforts to the next level. From consulting to full-service marketing, founder Mandy McEwen is someone businesses can count on during their crucial holiday marketing push.San Diego, CA -- (ReleaseWire) -- 12/16/2014 -- Retailers saw a 39 percent boost in website traffic from Facebook over the 2013 holiday season, according to Search Engine Journal. Facebook is the preferred medium of choice for marketers, with 92 percent investing the bulk of their holiday promotion dollars there. It s never too late to redesign a Facebook page full of Christmas spirit, buy a couple targeted holiday ads, write up a gift guide for shoppers, or offer an exclusive deal through this popular social media site. "Don t feel bad about missing out on Black Friday," says Mod Girl Marketing founder Mandy McEwen. "This year s sales were a flop for many retailers we ve spoken to, but let s face it: Black
http://bit.ly/1uNz6Y6

8 Facebook Marketing Tips for the Holidays

http://bit.ly/1qANrf1

8 Facebook Marketing Tips for the Holidays

http://bit.ly/1qANrf1

8 Ways to Boost Holiday Sales with Twitter

Mod Girl Marketing LLC provides business owners with free marketing tips and a full suite of add-on services when time or social media know-how are in short supply. Founder Mandy McEwen shares a few quick ideas to ramp up one’s Twitter presence in time for the holidays.San Diego, CA -- (ReleaseWire) -- 12/09/2014 -- "Black Friday is dead," declares Mandy McEwen, founder of Mod Girl Marketing. "Holiday gimmicks are dead. This year, sales were below expectations because all the stores are promoting Black Friday week or Cyber Monday month, but let s face it: people want deals all the way up through Christmas and businesses are going to give it to them." The bottom line is that it s not too late to turbo-charge one s holiday marketing efforts this year. "Twitter is one of my favorite tools because it s so quick and easy to jump into the conversation and offer solutions in real-time," she adds. Mod Girl Marketing uses data monitoring software to find customers looking for her clients pro
http://bit.ly/1D3aqou

8 Ways to Boost Holiday Sales with Twitter

Mod Girl Marketing LLC provides business owners with free marketing tips and a full suite of add-on services when time or social media know-how are in short supply. Founder Mandy McEwen shares a few quick ideas to ramp up one’s Twitter presence in time for the holidays.San Diego, CA -- (ReleaseWire) -- 12/09/2014 -- "Black Friday is dead," declares Mandy McEwen, founder of Mod Girl Marketing. "Holiday gimmicks are dead. This year, sales were below expectations because all the stores are promoting Black Friday week or Cyber Monday month, but let s face it: people want deals all the way up through Christmas and businesses are going to give it to them." The bottom line is that it s not too late to turbo-charge one s holiday marketing efforts this year. "Twitter is one of my favorite tools because it s so quick and easy to jump into the conversation and offer solutions in real-time," she adds. Mod Girl Marketing uses data monitoring software to find customers looking for her clients pro
http://bit.ly/1D3aqou

How To Use Twitter In Your Holiday Marketing

Let s face it: Black Friday for many businesses is dead. Stores are opening up for Black Friday on Thursday now, and Black Friday sales are stretching on for the entire week. Cyber Monday, Small Business Saturday these are all relics of the past. Instead, we are seeing a shift to a shopping season  one that lasts from September through December. So don t fret if your Black Friday sales weren t as you d hoped. According to a study conducted by Exact Target, 54% of Twitter users say that promotions on the site motivate them to buy. So, there is still plenty of time to put together a last-minute Twitter promotion that gets you closer to your holiday sales goals. Here are 8 ways to use Twitter in your holiday marketing. 1. Post content on Sundays and run special sales. Many businesses close up social media shop on weekends, but that is when shoppers are most active. Over the holiday season, run your promotions and post your most helpful articles on Saturdays and Sundays. For instan
http://bit.ly/12pDuFP

How To Use Twitter In Your Holiday Marketing

Let s face it: Black Friday for many businesses is dead. Stores are opening up for Black Friday on Thursday now, and Black Friday sales are stretching on for the entire week. Cyber Monday, Small Business Saturday these are all relics of the past. Instead, we are seeing a shift to a shopping season  one that lasts from September through December. So don t fret if your Black Friday sales weren t as you d hoped. According to a study conducted by Exact Target, 54% of Twitter users say that promotions on the site motivate them to buy. So, there is still plenty of time to put together a last-minute Twitter promotion that gets you closer to your holiday sales goals. Here are 8 ways to use Twitter in your holiday marketing. 1. Post content on Sundays and run special sales. Many businesses close up social media shop on weekends, but that is when shoppers are most active. Over the holiday season, run your promotions and post your most helpful articles on Saturdays and Sundays. For instan
http://bit.ly/12pDuFP

Most Business Owners Admit They Do Not Have a Solid Social Media Strategy Going Into the Holiday Season

Business owners seeking outside help for social media say they are not sure whether they are seeing results from their efforts online. Mandy McEwen of Mod Girl Marketing shares eight tips for establishing a solid social media strategy to aid in holiday marketing campaigns.San Diego, CA -- (ReleaseWire) -- 12/02/2014 -- Business owners understand the need to integrate Twitter, Facebook, Pinterest, and other social media sites into their online marketing plan, but often lack strategic goals and measurement systems, says Mandy McEwen, a social media marketing consultant at Mod Girl Marketing. "The holidays are fast approaching, but it s not too late to put together a comprehensive social media strategy that gives you tangible results for your investment," she said. Determining the proper audience is the first challenge business owners face. "People try to be everything to everyone, but a broad brush approach doesn t often work," Mandy adds. Her company offers a competitive analysis that
http://bit.ly/1ybOODn

Most Business Owners Admit They Do Not Have a Solid Social Media Strategy Going Into the Holiday Season

Business owners seeking outside help for social media say they are not sure whether they are seeing results from their efforts online. Mandy McEwen of Mod Girl Marketing shares eight tips for establishing a solid social media strategy to aid in holiday marketing campaigns.San Diego, CA -- (ReleaseWire) -- 12/02/2014 -- Business owners understand the need to integrate Twitter, Facebook, Pinterest, and other social media sites into their online marketing plan, but often lack strategic goals and measurement systems, says Mandy McEwen, a social media marketing consultant at Mod Girl Marketing. "The holidays are fast approaching, but it s not too late to put together a comprehensive social media strategy that gives you tangible results for your investment," she said. Determining the proper audience is the first challenge business owners face. "People try to be everything to everyone, but a broad brush approach doesn t often work," Mandy adds. Her company offers a competitive analysis that
http://bit.ly/1ybOODn

8 Steps to a Solid Social Media Strategy

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media s importance, business owners big and small want to know, How do I develop a more effective, efficient social media strategy that grows my customer base? We ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural. What do great party guests have? First of all, they look sharp and presentable. That s where a good so
http://bit.ly/1HEYB7K

8 Steps to a Solid Social Media Strategy

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media s importance, business owners big and small want to know, How do I develop a more effective, efficient social media strategy that grows my customer base? We ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural. What do great party guests have? First of all, they look sharp and presentable. That s where a good so
http://bit.ly/1HEYB7K

Marketing Experts Release Article on the Success of Home Depot's Marketing Strategies

San Diego, CA -- (ReleaseWire) -- 11/24/2014 -- Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts. Looking at the various channels Home Depot uses, Mod Girl® details the ways the Home Depot team has leveraged online communities, how-to YouTube videos, a strong Twitter and Facebook presence, and clever Vine videos. By integrating their online efforts with what is happening in stores, the aligned efforts are yielding a great ROI. For all their channels, Home Depot takes a unique approach to content creation. For their blog, they utilize store associates who contribute posts in their area of expertise. This way, content is fresh and applicable based on what H
http://bit.ly/1HDbRtA

Marketing Experts Release Article on the Success of Home Depot's Marketing Strategies

San Diego, CA -- (ReleaseWire) -- 11/24/2014 -- Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts. Looking at the various channels Home Depot uses, Mod Girl® details the ways the Home Depot team has leveraged online communities, how-to YouTube videos, a strong Twitter and Facebook presence, and clever Vine videos. By integrating their online efforts with what is happening in stores, the aligned efforts are yielding a great ROI. For all their channels, Home Depot takes a unique approach to content creation. For their blog, they utilize store associates who contribute posts in their area of expertise. This way, content is fresh and applicable based on what H
http://bit.ly/1HDbRtA

How to Gain New Customers by Utilizing Social Media

For many businesses, small and large, the conversation has shifted from why should we be using social media to how should we be using our social media channels effectively . Social media is a powerful tool. If used productively, your business will see an increase of brand awareness, website traffic and conversation. However many businesses have their priorities all wrong. In order to understand where their money is being spent, they treat social media as a sales pitch. Their potential customers join social media to be social, not to be bombarded with continuous advertisements, so their efforts are often wasted. Here are six ways your business should be using social media to acquire new customer leads: Introduce Cultural Anthropology It is important to know where your customers are. There are cultural anthropology tools which allow you to input your customers email addresses in return for insight to which social network channels that customer is actively on. Flowtown and Rapleaf allow
http://bit.ly/1oZHszz

How to Gain New Customers by Utilizing Social Media

For many businesses, small and large, the conversation has shifted from why should we be using social media to how should we be using our social media channels effectively . Social media is a powerful tool. If used productively, your business will see an increase of brand awareness, website traffic and conversation. However many businesses have their priorities all wrong. In order to understand where their money is being spent, they treat social media as a sales pitch. Their potential customers join social media to be social, not to be bombarded with continuous advertisements, so their efforts are often wasted. Here are six ways your business should be using social media to acquire new customer leads: Introduce Cultural Anthropology It is important to know where your customers are. There are cultural anthropology tools which allow you to input your customers email addresses in return for insight to which social network channels that customer is actively on. Flowtown and Rapleaf allow
http://bit.ly/1oZHszz

How Home Depot’s Marketing Strategy is Paying Off

Home Depot and Lowe s are unarguably the titans of home improvement retail, but which company is more successful? Quarterly results posted at the end of August showed that Home Depot was chugging ahead in every way. Their store sales were up 5.8% from last year, beating their 4.5% estimate. Meanwhile, Lowe s saw a 4.4% increase in sales. Furthermore, Home Depot stock shares shot up 9%. Expenses hardly increased, so Home Depot s earnings per share rose 22.6%, compared to Lowe s increase of 18.2%. We believe much of this increase is related to their online marketing strategy, which has all the bloggers talking. What Online Marketing Tools Does Home Depot Use? Home Depot markets their brand through: - Online Communities: Customers can ask questions about projects and repairs. Managers and department heads respond. - YouTube Videos: Carefully plotted, professional videos anticipate which seasonal projects consumers will be thinking about. In-depth features run like home improvement TV sho
http://bit.ly/113li4s

How Home Depot’s Marketing Strategy is Paying Off

Home Depot and Lowe s are unarguably the titans of home improvement retail, but which company is more successful? Quarterly results posted at the end of August showed that Home Depot was chugging ahead in every way. Their store sales were up 5.8% from last year, beating their 4.5% estimate. Meanwhile, Lowe s saw a 4.4% increase in sales. Furthermore, Home Depot stock shares shot up 9%. Expenses hardly increased, so Home Depot s earnings per share rose 22.6%, compared to Lowe s increase of 18.2%. We believe much of this increase is related to their online marketing strategy, which has all the bloggers talking. What Online Marketing Tools Does Home Depot Use? Home Depot markets their brand through: - Online Communities: Customers can ask questions about projects and repairs. Managers and department heads respond. - YouTube Videos: Carefully plotted, professional videos anticipate which seasonal projects consumers will be thinking about. In-depth features run like home improvement TV sho
http://bit.ly/113li4s

Mod Girl Marketing Releases off-Page SEO Checklist for Businesses

San Diego, CA -- (ReleaseWire) -- 11/06/2014 -- When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO. The main idea for all off-page SEO is to build the credibility of a site by increasing the number of sites and platforms that link back to it. For that reason, social media has become the centerpiece of off-page SEO. There are a number of platforms to utilize, and Facebook, Twitter, Tumblr, Instagram, and more all have different audiences and will promote content linking back to the original site. In the same vein, brands should become very f
http://bit.ly/1E8ddYT

Mod Girl Marketing Releases off-Page SEO Checklist for Businesses

San Diego, CA -- (ReleaseWire) -- 11/06/2014 -- When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO. The main idea for all off-page SEO is to build the credibility of a site by increasing the number of sites and platforms that link back to it. For that reason, social media has become the centerpiece of off-page SEO. There are a number of platforms to utilize, and Facebook, Twitter, Tumblr, Instagram, and more all have different audiences and will promote content linking back to the original site. In the same vein, brands should become very f
http://bit.ly/1E8ddYT

8 Ways To Boost Your Current Marketing Campaigns With Social Media

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have a presence and compete with other brands in the marketplace. They understand that social media users can find their brand in the site s search engine and friend them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts
http://bit.ly/13JltmU

8 Ways To Boost Your Current Marketing Campaigns With Social Media

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have a presence and compete with other brands in the marketplace. They understand that social media users can find their brand in the site s search engine and friend them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts
http://bit.ly/13JltmU

Leak Free Releases Groundbreaking, Eco-Friendly One for One Campaign | Nov 4, 2014 - ReleaseWire

It's all about “HER” with the new Leak Free panties created by PadKix Design Lab. Labeled the “Panties that Save,” this groundbreaking product is both environmentally friendly and socially conscious. Created using innovative materials, these unique menstrual panties are absorbent, washable, and reusable, which means less waste in landfills and more freedom for women. For every single Leak Free purchase, buyers donate one menstrual panty to “HER”, an adolescent girl living in an undeveloped country. It's new. It's progressive. It's never been done before, and it needs financial backing.
http://bit.ly/1AfhoFz

Off-Page SEO Checklist: Are you using these 10 strategies?

There are two ways to improve your positioning on the Internet: on-page SEO (which involves tweaking your website data and content) and off-page SEO (which involves using other websites to validate yours). As you may recall, we covered 10 on-page SEO tips to help you gain better search engine presence. Today we ll discuss what you can do to improve your search engine positioning through channels other than your own website. This is where you can really get into trouble if you re not careful. Many spammy tactics are still widely used, but can get your site banished into obscurity. Here at Mod Girl Marketing, we ONLY use Google-approved, white-hat SEO tactics that have proven to be effective.  1. Social Media Social media has become the centerpiece of an effective off-page SEO strategy. On Twitter, when another user retweets your post, the signal is sent back to search engines that you are a credible source of interesting and relevant information. When multiple people share your conte
http://bit.ly/1wS22SL

Off-Page SEO Checklist: Are you using these 10 strategies?

There are two ways to improve your positioning on the Internet: on-page SEO (which involves tweaking your website data and content) and off-page SEO (which involves using other websites to validate yours). As you may recall, we covered 10 on-page SEO tips to help you gain better search engine presence. Today we ll discuss what you can do to improve your search engine positioning through channels other than your own website. This is where you can really get into trouble if you re not careful. Many spammy tactics are still widely used, but can get your site banished into obscurity. Here at Mod Girl Marketing, we ONLY use Google-approved, white-hat SEO tactics that have proven to be effective.  1. Social Media Social media has become the centerpiece of an effective off-page SEO strategy. On Twitter, when another user retweets your post, the signal is sent back to search engines that you are a credible source of interesting and relevant information. When multiple people share your conte
http://bit.ly/1wS22SL

Cloud Technology: Where to Go From Here?

http://bit.ly/1zm7Bx1

Cloud Technology: Where to Go From Here?

http://bit.ly/1zm7Bx1

SEO Consultant Mandy McEwen Shows Why Businesses Need an SEO Content Strategist

San Diego, CA -- (ReleaseWire) -- 10/22/2014 -- The idea that content is the way of SEO has permeated the marketing world. And businesses have responded with lots of content: blog posts, newsletters, white papers, social media posts, infographics, and more. Unfortunately, content for content’s sake won’t do for SEO without an overall strategy in place. Mandy McEwen, President and Founder of Mod Girl Marketing, has been advising businesses and working with her team to boost overall content marketing and helping these businesses get to page one of search engines like Google. In her recent blog post: “8 Reasons You Need an SEO Content Strategist,” McEwen breaks down some of the most important reasons for businesses to invest in the strategic help they need to boost their rankings and get the most out of their content marketing. The first reason a business may want to look into hiring an SEO content strategist is expertise. Even a business with a fairly complex and complete conten
http://bit.ly/1uEyBQg

SEO Consultant Mandy McEwen Shows Why Businesses Need an SEO Content Strategist

San Diego, CA -- (ReleaseWire) -- 10/22/2014 -- The idea that content is the way of SEO has permeated the marketing world. And businesses have responded with lots of content: blog posts, newsletters, white papers, social media posts, infographics, and more. Unfortunately, content for content’s sake won’t do for SEO without an overall strategy in place. Mandy McEwen, President and Founder of Mod Girl Marketing, has been advising businesses and working with her team to boost overall content marketing and helping these businesses get to page one of search engines like Google. In her recent blog post: “8 Reasons You Need an SEO Content Strategist,” McEwen breaks down some of the most important reasons for businesses to invest in the strategic help they need to boost their rankings and get the most out of their content marketing. The first reason a business may want to look into hiring an SEO content strategist is expertise. Even a business with a fairly complex and complete conten
http://bit.ly/1uEyBQg

8 Reasons You Need an SEO Content Strategist

Content is the new SEO has been one of the resounding slogans guiding marketers in 2014. As you know, it s not just enough to churn out content writing about whatever is on your mind often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by incorporating search engine optimization and social media marketing into an overarching strategy that ll get you to page one of the search engines. Still not convinced? Here are 8 reasons to hire an SEO content strategist. 1. Expertise Content is the new SEO but do you know how to do it? Content adds value, builds community, distributes information naturally, improves brand awareness, and goes viral, according to a recent Huffington Post article. Yet, content strategy is not easy, the article cautions. By nature, people look for shorter processes and faster results rather than investing the time and money into quality resources that ll yield the best results. You can free
http://bit.ly/1rpBjXZ

8 Reasons You Need an SEO Content Strategist

Content is the new SEO has been one of the resounding slogans guiding marketers in 2014. As you know, it s not just enough to churn out content writing about whatever is on your mind often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by incorporating search engine optimization and social media marketing into an overarching strategy that ll get you to page one of the search engines. Still not convinced? Here are 8 reasons to hire an SEO content strategist. 1. Expertise Content is the new SEO but do you know how to do it? Content adds value, builds community, distributes information naturally, improves brand awareness, and goes viral, according to a recent Huffington Post article. Yet, content strategy is not easy, the article cautions. By nature, people look for shorter processes and faster results rather than investing the time and money into quality resources that ll yield the best results. You can free
http://bit.ly/1rpBjXZ

Online Marketing Company Increases Social Media Referrals by 152% for Tampa Bay Plastic Surgeon

Mod Girl Marketing is a full-service online marketing company with a proven track record of achieving results for their clients. A custom package they put together for a Tampa Bay plastic surgeon recently boosted social media referrals by over 152% and increased web traffic coming from Facebook by 1,512%!San Diego, CA -- (ReleaseWire) -- 10/17/2014 -- The American Society of Plastic Surgeons reports that 50% of all cosmetic surgeons use social media sites like Facebook, LinkedIn, Twitter, and YouTube for their marketing. The rationale is that social media is “inevitable,” effective for marketing, and a great platform for patient education. The adoption of social media is an important facet of plastic surgery plastic branding. Mod Girl Marketing is a full service online marketing company that helps clients become more competitive in their national and local markets through the creation of custom packages that drive results within 30 days. “Our plastic surgeon client had an impres
http://bit.ly/1sPZ1BV

Online Marketing Company Increases Social Media Referrals by 152% for Tampa Bay Plastic Surgeon

Mod Girl Marketing is a full-service online marketing company with a proven track record of achieving results for their clients. A custom package they put together for a Tampa Bay plastic surgeon recently boosted social media referrals by over 152% and increased web traffic coming from Facebook by 1,512%!San Diego, CA -- (ReleaseWire) -- 10/17/2014 -- The American Society of Plastic Surgeons reports that 50% of all cosmetic surgeons use social media sites like Facebook, LinkedIn, Twitter, and YouTube for their marketing. The rationale is that social media is “inevitable,” effective for marketing, and a great platform for patient education. The adoption of social media is an important facet of plastic surgery plastic branding. Mod Girl Marketing is a full service online marketing company that helps clients become more competitive in their national and local markets through the creation of custom packages that drive results within 30 days. “Our plastic surgeon client had an impres
http://bit.ly/1sPZ1BV

Cosmetic Surgery Marketing Case Study

You often hear that online marketing does a lot for a business, but generalities get old, don t they? Before choosing a partner, you want to know that company has a proven track record of RESULTS. That s what we d like to talk to you about today. Recently, we did some work for a renowned Tampa Bay cosmetic surgeon and the Mod Girl Marketing difference was plainly seen after just one month. Dr. David Halpern s Online Marketing Package We put together a killer package for Dr. David Halpern. It included: In-depth consulting Logo rebrand Custom website graphics Website development and re-design Website conversion to WordPress Social media setup and optimization Google Plus optimization Local citation creation and optimization Copywriting for internal pages Health directory optimization SEO research and marketing Full service SEO marketing Inbound marketing Social media marketing Social media advertising Reputation management Full service social media marketing Blog marketing Pay-per-c
http://bit.ly/1ua9FQD

Cosmetic Surgery Marketing Case Study

You often hear that online marketing does a lot for a business, but generalities get old, don t they? Before choosing a partner, you want to know that company has a proven track record of RESULTS. That s what we d like to talk to you about today. Recently, we did some work for a renowned Tampa Bay cosmetic surgeon and the Mod Girl Marketing difference was plainly seen after just one month. Dr. David Halpern s Online Marketing Package We put together a killer package for Dr. David Halpern. It included: In-depth consulting Logo rebrand Custom website graphics Website development and re-design Website conversion to WordPress Social media setup and optimization Google Plus optimization Local citation creation and optimization Copywriting for internal pages Health directory optimization SEO research and marketing Full service SEO marketing Inbound marketing Social media marketing Social media advertising Reputation management Full service social media marketing Blog marketing Pay-per-c
http://bit.ly/1ua9FQD

Digital Marketing Consultant Mandy McEwen Explains How Social Media Affects SEO

San Diego, CA -- (ReleaseWire) -- 10/15/2014 -- Many business owners are mystified by the workings and algorithms used for search engine rankings. Additionally, many individuals struggle to see the full benefits and uses of social media. Mandy McEwen, digital marketing consultant and President and Founder of Mod Girl Marketing, has released a post linking the two. Social media has a profound impact on how well a brand will do in search engine rankings, as detailed by McEwen on her blog. One of the major impacts of social media on SEO is the amount of credibility a brand can build by using platforms like Twitter or Facebook. From digital word of mouth by a potential customer’s friends and family, to social media influencers putting a brand’s content in front of their hundreds, thousands or even millions of fans, social media builds the number of people talking about a brand. This in turn lends itself to these influencers linking to a brand’s website, building links organically an
http://bit.ly/1vcSl1q

Digital Marketing Consultant Mandy McEwen Explains How Social Media Affects SEO

San Diego, CA -- (ReleaseWire) -- 10/15/2014 -- Many business owners are mystified by the workings and algorithms used for search engine rankings. Additionally, many individuals struggle to see the full benefits and uses of social media. Mandy McEwen, digital marketing consultant and President and Founder of Mod Girl Marketing, has released a post linking the two. Social media has a profound impact on how well a brand will do in search engine rankings, as detailed by McEwen on her blog. One of the major impacts of social media on SEO is the amount of credibility a brand can build by using platforms like Twitter or Facebook. From digital word of mouth by a potential customer’s friends and family, to social media influencers putting a brand’s content in front of their hundreds, thousands or even millions of fans, social media builds the number of people talking about a brand. This in turn lends itself to these influencers linking to a brand’s website, building links organically an
http://bit.ly/1vcSl1q

Trick or Treat: Hiring Can Turn Out To Be Either

Hiring the right talent can be tricky. You want the candidate to fit into your organization s culture and you also want someone who can be effective on the job. Ideally, the person you hire will be a top performer and with your organization for a good period of time. The tricky part comes in when you consider all these variables and factor in how human beings make decisions. In his best-selling book, Blink, Malcolm Gladwell discusses how people are wired to make decisions and often make them in the blink of an eye. An adaptive mechanism goes off called the adaptive unconscious to allow for faster decisions; this mechanism limits the multitude of variables you could possibly consider. Turns out we can collect too much data and suffer from analysis paralysis. In learning to survive, humans have adapted themselves to look at a more limited number of factors so that we can act more swiftly. If we are skilled at knowing the best variables to select for, we can do well in hiring. If we loo
http://bit.ly/1o3vEfu

8 Ways Social Media Affects Your SEO

To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different items that go into the pot when cooking up just the right algorithm to attract Google s wandering eye. Social media has become one of the most important ingredients in recent years, as you can plainly see in this infographic: Here are eight of the most important ways social media affects SEO: 1. Social media helps your site get indexed faster. Search engines find websites quickest when there are a lot of links acting as arrows, pointing to content that matters. It s as if every person who re-tweets your content is saying, Hey, check this is out, Google! A study by SEOMoz found that a post which receives three or more re-tweets gets indexed 50% faster. 2. Social shares a new form of link building. Link building is as old a
http://bit.ly/1CXY2Ta

8 Ways Social Media Affects Your SEO

To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results. Even from the inside of this industry, we have to agree. There are a dazzling array of different items that go into the pot when cooking up just the right algorithm to attract Google s wandering eye. Social media has become one of the most important ingredients in recent years, as you can plainly see in this infographic: Here are eight of the most important ways social media affects SEO: 1. Social media helps your site get indexed faster. Search engines find websites quickest when there are a lot of links acting as arrows, pointing to content that matters. It s as if every person who re-tweets your content is saying, Hey, check this is out, Google! A study by SEOMoz found that a post which receives three or more re-tweets gets indexed 50% faster. 2. Social shares a new form of link building. Link building is as old a
http://bit.ly/1CXY2Ta

Public Relations Expert Shares 3 Tips for Mainstream Media Exposure on the Mod Chronicles

San Diego, CA -- (ReleaseWire) -- 10/07/2014 -- In the inaugural post of their new guest blogger series Mod Chronicles, the team at Mod Girl Marketing releases an article focusing on mainstream media exposure. The post, written by public relations manager Loolwa Khazzoom, gives businesses 3 tips for getting covered by mainstream media. Khazzoom writes that any business owner, author, performer, or entrepreneur should be seeking placement in mainstream media. Being picked up by a national outlet gives a business or brand more credibility than advertising—anyone with money can buy an ad placement, but a brand needs to have something special to be featured in that media outlet. Brands should also know that mainstream media is formulaic, and once a brand cracks the code, it’s only a matter of time before the story gets picked up. By doing some detective work and strategic pitching, finding an outlet to tell the story becomes simpler. Along with their formulaic nature, these mainstream
http://bit.ly/1tvkwnK

Public Relations Expert Shares 3 Tips for Mainstream Media Exposure on the Mod Chronicles

San Diego, CA -- (ReleaseWire) -- 10/07/2014 -- In the inaugural post of their new guest blogger series Mod Chronicles, the team at Mod Girl Marketing releases an article focusing on mainstream media exposure. The post, written by public relations manager Loolwa Khazzoom, gives businesses 3 tips for getting covered by mainstream media. Khazzoom writes that any business owner, author, performer, or entrepreneur should be seeking placement in mainstream media. Being picked up by a national outlet gives a business or brand more credibility than advertising—anyone with money can buy an ad placement, but a brand needs to have something special to be featured in that media outlet. Brands should also know that mainstream media is formulaic, and once a brand cracks the code, it’s only a matter of time before the story gets picked up. By doing some detective work and strategic pitching, finding an outlet to tell the story becomes simpler. Along with their formulaic nature, these mainstream
http://bit.ly/1tvkwnK

Three Things to Know About Getting Placed in Mainstream Media

Whether you are a business owner, author, performer, or any other brand of entrepreneur, here are three things you need to know about getting placed in mainstream media: 1. It’s better and cheaper than advertising.
Anyone with money can place an ad in a newspaper or magazine. Only the cool cats, however, can get featured in a newspaper or magazine. For this reason, taking out an ad does nothing to promote your credibility or je ne sais quoi. Nobody is going to pay that much attention to you babbling on about how amazing you are. They are, however, going to take notice of someone else singing your praises. For this reason, the more prominent the media outlet featuring you, the more your “stock” will go up in people’s eyes. It’s third party validation in action. Here’s the especially awesome thing about it all: While advertising in mainstream media can easily cost anywhere from a few thousand to a few hundred thousand dollars, depending on the outlet, getting featured in m
http://bit.ly/1sOXfCI

Three Things to Know About Getting Placed in Mainstream Media

Whether you are a business owner, author, performer, or any other brand of entrepreneur, here are three things you need to know about getting placed in mainstream media: 1. It’s better and cheaper than advertising.
Anyone with money can place an ad in a newspaper or magazine. Only the cool cats, however, can get featured in a newspaper or magazine. For this reason, taking out an ad does nothing to promote your credibility or je ne sais quoi. Nobody is going to pay that much attention to you babbling on about how amazing you are. They are, however, going to take notice of someone else singing your praises. For this reason, the more prominent the media outlet featuring you, the more your “stock” will go up in people’s eyes. It’s third party validation in action. Here’s the especially awesome thing about it all: While advertising in mainstream media can easily cost anywhere from a few thousand to a few hundred thousand dollars, depending on the outlet, getting featured in m
http://bit.ly/1sOXfCI

Digital Marketing Consultant Releases 8 Corporate Content Marketing Tips

San Diego, CA -- (ReleaseWire) -- 09/30/2014 -- Mandy McEwen, Founder and President of Mod Girl Marketing has released 8 tips for corporate marketing success. To maximize the return on investment of content marketing, businesses should take seriously the role of content in their lead generation. McEwen highlights keeping to a consistent schedule and thinking ahead to cultivate an audience. By utilizing a content calendar and scheduling posts and newsletters, proactive businesses can maximize their efforts by getting their content in front of viewers at opportune moments. With consistent posts, brands create trust and can improve SEO. For the best impact, McEwen recommends breaking up posts into scannable copy. Utilize lists and think about length and “tweetability” to keep blog posts from getting too long for people to digest. Posts should also include titles and images to keep them engaging along with a clear call to action. Businesses should keep in mind that their posts do not
http://bit.ly/1rB2NNF

Digital Marketing Consultant Releases 8 Corporate Content Marketing Tips

San Diego, CA -- (ReleaseWire) -- 09/30/2014 -- Mandy McEwen, Founder and President of Mod Girl Marketing has released 8 tips for corporate marketing success. To maximize the return on investment of content marketing, businesses should take seriously the role of content in their lead generation. McEwen highlights keeping to a consistent schedule and thinking ahead to cultivate an audience. By utilizing a content calendar and scheduling posts and newsletters, proactive businesses can maximize their efforts by getting their content in front of viewers at opportune moments. With consistent posts, brands create trust and can improve SEO. For the best impact, McEwen recommends breaking up posts into scannable copy. Utilize lists and think about length and “tweetability” to keep blog posts from getting too long for people to digest. Posts should also include titles and images to keep them engaging along with a clear call to action. Businesses should keep in mind that their posts do not
http://bit.ly/1rB2NNF

8 Content Marketing Principles for Corporate Success

According to a widely-cited Forrester Research report from 2008, most corporate blogs are dull, drab, and don t stimulate conversation. Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just marketing. It s a valuable revenue stream. When we think of publishers, we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a publisher even if it is not considered to be one s central business. If you were to ask Hubspot what they do, they would tell you they create software for business marketing. Yet, they also publish e-books on a vast array of topics that are available for download and develop ex
http://bit.ly/1rf4QJq

8 Content Marketing Principles for Corporate Success

According to a widely-cited Forrester Research report from 2008, most corporate blogs are dull, drab, and don t stimulate conversation. Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just marketing. It s a valuable revenue stream. When we think of publishers, we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a publisher even if it is not considered to be one s central business. If you were to ask Hubspot what they do, they would tell you they create software for business marketing. Yet, they also publish e-books on a vast array of topics that are available for download and develop ex
http://bit.ly/1rf4QJq

Mod Girl Marketing Launches the Mod Chronicles for Guest Bloggers

San Diego, CA -- (ReleaseWire) -- 09/25/2014 -- Mod Girl Marketing, a boutique digital marketing firm, announces a new guest blogger series on their blog. The opportunity for niche “masters” in specific categories to offer their expertise to the Mod Girl Marketing blog is a win-win situation for both the authors and Mod Girl. Mod Girl is specifically looking to add a new level of expertise to their already successful line-up of SEO, marketing, social media and other useful, action-based content. They are ready to welcome guest authors with experience in their respective fields to contribute articles in the fields of health, home improvement and real estate, as well as technology. However, experienced professionals in a variety of fields are welcome to apply with relevant topics for Mod Girl Marketing blog readers. Guest bloggers will enjoy the benefits of having their post featured on a site that logs thousands of unique visitors per month, in social media accounts with over 80,00
http://bit.ly/1DymrjB

Mod Girl Marketing Launches the Mod Chronicles for Guest Bloggers

San Diego, CA -- (ReleaseWire) -- 09/25/2014 -- Mod Girl Marketing, a boutique digital marketing firm, announces a new guest blogger series on their blog. The opportunity for niche “masters” in specific categories to offer their expertise to the Mod Girl Marketing blog is a win-win situation for both the authors and Mod Girl. Mod Girl is specifically looking to add a new level of expertise to their already successful line-up of SEO, marketing, social media and other useful, action-based content. They are ready to welcome guest authors with experience in their respective fields to contribute articles in the fields of health, home improvement and real estate, as well as technology. However, experienced professionals in a variety of fields are welcome to apply with relevant topics for Mod Girl Marketing blog readers. Guest bloggers will enjoy the benefits of having their post featured on a site that logs thousands of unique visitors per month, in social media accounts with over 80,00
http://bit.ly/1DymrjB

Guest Blogging Opportunity: Think You Have What It Takes To Be A Mod Master?

Regardless of what you may hear in the SEO world, guest blogging is NOT DEAD! Back in January of this year, Matt Cutts, head of Google s Webspam team, announced that guest blogging is done that it had simply gotten too spammy and started its downward spiral. If you re doing a lot of guest blogging, then you re hanging out with really bad company, he said. We counter that guest blogging never died it just got classier! No longer are SEOs trying to shove exact match anchor text into guest blogs, hoping for a rise in rankings. Now, guest blogs are meant to do what they were originally created for: to feature experts in their respective fields who have a wealth of knowledge and strong writing skills. Quality guest blogging STILL: Builds credibility in your niche Increases website traffic Exposes you to new audiences, and Expands your network Mod Girl Marketing Launches  The Mod Chronicles What s In It For You? Inspired by the changing landscape of SEO, Mandy McEwen and crew have launched
http://bit.ly/1ww2XHG

Guest Blogging Opportunity: Think You Have What It Takes To Be A Mod Master?

Regardless of what you may hear in the SEO world, guest blogging is NOT DEAD! Back in January of this year, Matt Cutts, head of Google s Webspam team, announced that guest blogging is done that it had simply gotten too spammy and started its downward spiral. If you re doing a lot of guest blogging, then you re hanging out with really bad company, he said. We counter that guest blogging never died it just got classier! No longer are SEOs trying to shove exact match anchor text into guest blogs, hoping for a rise in rankings. Now, guest blogs are meant to do what they were originally created for: to feature experts in their respective fields who have a wealth of knowledge and strong writing skills. Quality guest blogging STILL: Builds credibility in your niche Increases website traffic Exposes you to new audiences, and Expands your network Mod Girl Marketing Launches  The Mod Chronicles What s In It For You? Inspired by the changing landscape of SEO, Mandy McEwen and crew have launched
http://bit.ly/1ww2XHG

Mod Girl Marketing Reveals Five Creative Social Media Ideas

San Diego, CA -- (ReleaseWire) -- 09/18/2014 -- For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field with larger brands by reaching out to their client base. The professionals at Mod Girl Marketing, a boutique online marketing firm, have published five creative ideas brands can use to stand out among the competition. To really personalize an online presence as well as mine for good, relevant content, brands need to listen first and foremost. There are many tools available to brands who are willing to get down to business and listen to what their customers (and potential customers) are saying. Another benefit to listening to customers is that it gives brands the opportunity to share fan content. By giving customers an easy way to share your brand, you’re saving yourself some work while giving potential customers what they really want
http://bit.ly/1yikeZm

Mod Girl Marketing Reveals Five Creative Social Media Ideas

San Diego, CA -- (ReleaseWire) -- 09/18/2014 -- For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field with larger brands by reaching out to their client base. The professionals at Mod Girl Marketing, a boutique online marketing firm, have published five creative ideas brands can use to stand out among the competition. To really personalize an online presence as well as mine for good, relevant content, brands need to listen first and foremost. There are many tools available to brands who are willing to get down to business and listen to what their customers (and potential customers) are saying. Another benefit to listening to customers is that it gives brands the opportunity to share fan content. By giving customers an easy way to share your brand, you’re saving yourself some work while giving potential customers what they really want
http://bit.ly/1yikeZm

Brand-Building: 5 Creative Uses For Social Media

For businesses, social media sites are not just about vanity. Customers expect major brands to have a presence on social media, but even small unknown businesses can have a big social media presence too. You ll often hear social networks described as the great leveraging tool. Of course, you need to know how to use these sites to your best advantage. It s not enough to simply make a site and leave it. Here are five creative opportunities you can t afford to miss 5 Creative Social Media Ideas 1. Listen. What problems do your customers have? What are they looking for? Use tools like Social Mention to keep a pulse on what people are saying both good and bad. Discover the top 10 social monitoring tools that we published recently on our blog. Post something funny or interesting that directly responds to another post. We love how Taco Bell responded to a post from Old Spice with a bit of attitude that got us laughing. Check out more examples of sassy brands here. 2. Share fan content. Pic
http://bit.ly/1lY4YLW

Brand-Building: 5 Creative Uses For Social Media

For businesses, social media sites are not just about vanity. Customers expect major brands to have a presence on social media, but even small unknown businesses can have a big social media presence too. You ll often hear social networks described as the great leveraging tool. Of course, you need to know how to use these sites to your best advantage. It s not enough to simply make a site and leave it. Here are five creative opportunities you can t afford to miss 5 Creative Social Media Ideas 1. Listen. What problems do your customers have? What are they looking for? Use tools like Social Mention to keep a pulse on what people are saying both good and bad. Discover the top 10 social monitoring tools that we published recently on our blog. Post something funny or interesting that directly responds to another post. We love how Taco Bell responded to a post from Old Spice with a bit of attitude that got us laughing. Check out more examples of sassy brands here. 2. Share fan content. Pic
http://bit.ly/1lY4YLW

Digital Marketing Strategist Releases 8 Modern Web Design Trends for 2015

San Diego, CA -- (ReleaseWire) -- 09/10/2014 -- Looking forward to a new year, President and Founder of Mod Girl Marketing Mandy McEwen has released the top web trends to look for in 2015. Web design trends evolve over time to address user preferences, aesthetics, different devices, and other changes in browsers and software. McEwen and the team at Mod Girl Marketing have 8 trends for businesses to consider when revamping their sites. Businesses can place emphasis on content and calls to action with “hero” areas and carefully chosen sliders. These image-based areas have little text and draw attention to the content. Videos can also help users understand a companies offerings by showing rather telling audiences what is available to them. They are also a great tool for giving customers information or to make a concise and strong call to action. Design has changed significantly in the last year. Fonts can add personality, while colors are being relied upon more as sites tend toward f
http://bit.ly/WIt3dx

Digital Marketing Strategist Releases 8 Modern Web Design Trends for 2015

San Diego, CA -- (ReleaseWire) -- 09/10/2014 -- Looking forward to a new year, President and Founder of Mod Girl Marketing Mandy McEwen has released the top web trends to look for in 2015. Web design trends evolve over time to address user preferences, aesthetics, different devices, and other changes in browsers and software. McEwen and the team at Mod Girl Marketing have 8 trends for businesses to consider when revamping their sites. Businesses can place emphasis on content and calls to action with “hero” areas and carefully chosen sliders. These image-based areas have little text and draw attention to the content. Videos can also help users understand a companies offerings by showing rather telling audiences what is available to them. They are also a great tool for giving customers information or to make a concise and strong call to action. Design has changed significantly in the last year. Fonts can add personality, while colors are being relied upon more as sites tend toward f
http://bit.ly/WIt3dx

8 Modern Web Design Trends for 2015

From time to time, it s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. Check out these 8 Modern Web Design Trends for 2015 1. Sliders Sliders are a great way to showcase blog content, portfolios, videos, photography or news stories. Most sliders work on auto-scroll, allowing users to pause, stop or click through the different landing pages at any point in the slide. While still wildly popular, some designers are beginning to move away from sliders to focus on oversized hero areas featuring a large gr
http://bit.ly/WnKal5

8 Modern Web Design Trends for 2015

From time to time, it s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. Check out these 8 Modern Web Design Trends for 2015 1. Sliders Sliders are a great way to showcase blog content, portfolios, videos, photography or news stories. Most sliders work on auto-scroll, allowing users to pause, stop or click through the different landing pages at any point in the slide. While still wildly popular, some designers are beginning to move away from sliders to focus on oversized hero areas featuring a large gr
http://bit.ly/WnKal5

Marketing Experts Post Tips on How to Use Yelp for Your Home Improvement Business

San Diego, CA -- (ReleaseWire) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews. For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for. The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos o
http://bit.ly/Wn72RH

Marketing Experts Post Tips on How to Use Yelp for Your Home Improvement Business

San Diego, CA -- (ReleaseWire) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews. For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for. The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos o
http://bit.ly/Wn72RH

How Yelp Can Increase Sales For Your Home Improvement Business

Review sites received a huge boost in ranking recently, thanks to Google s new Pigeon update. Suddenly, when you re searching for a home improvement company say, Orange County Shutters the top page results now include sites like Yelp, Yellow Pages and Google Reviews. While word-of-mouth will still bring you some of the best customers, there s no doubt that soliciting reviews are a must for your online marketing arsenal.   Why Your Home Improvement Business Needs Yelp According to Search Engine Land, 79% of consumers trust online reviews as much as personal recommendations! The majority of people read just six reviews before forming an opinion good or bad. Authenticity is important, especially with older readers, so don t think you can get away with paying people off for reviews or spamming these sites yourself. Click to Tweet: #Fact: 79% of consumers trust online reviews as much as personal referrals! via @modgirlmktg http://ctt.ec/z45d0+ With 100 million unique visitors and a th
http://bit.ly/1ll0Xkj

How Yelp Can Increase Sales For Your Home Improvement Business

Review sites received a huge boost in ranking recently, thanks to Google s new Pigeon update. Suddenly, when you re searching for a home improvement company say, Orange County Shutters the top page results now include sites like Yelp, Yellow Pages and Google Reviews. While word-of-mouth will still bring you some of the best customers, there s no doubt that soliciting reviews are a must for your online marketing arsenal.   Why Your Home Improvement Business Needs Yelp According to Search Engine Land, 79% of consumers trust online reviews as much as personal recommendations! The majority of people read just six reviews before forming an opinion good or bad. Authenticity is important, especially with older readers, so don t think you can get away with paying people off for reviews or spamming these sites yourself. Click to Tweet: #Fact: 79% of consumers trust online reviews as much as personal referrals! via @modgirlmktg http://ctt.ec/z45d0+ With 100 million unique visitors and a th
http://bit.ly/1ll0Xkj

Social Media Consultant Releases 8 Ways to Get More Social Shares

San Diego, CA -- (ReleaseWire) -- 08/27/2014 -- Anyone who engages on Facebook, Twitter, or other social media platforms wants to get more readers. From individuals, to travel bloggers, to businesses of any size. Mandy McEwen, President and Founder of Mod Girl Marketing, reveals eight ways to convert readers to content-sharing fans. She encourages social media users to start by doing their homework. By sharing unique, interesting, and applicable content to your fans and followers, businesses have a better chance of garnering those coveted shares. To maximize a post’s potential, also be sure to include a shareable image. Individuals are drawn to great images, so whether your post has more information, or is just the image, shares are more likely when an image is associated. Along with interesting content, posts should be authentic and appeal to readers’ emotions. Robotic posting will result in a robotic response. In this same vein, the individuals in your organization need to be co
http://bit.ly/1qh7Hi1

Social Media Consultant Releases 8 Ways to Get More Social Shares

San Diego, CA -- (ReleaseWire) -- 08/27/2014 -- Anyone who engages on Facebook, Twitter, or other social media platforms wants to get more readers. From individuals, to travel bloggers, to businesses of any size. Mandy McEwen, President and Founder of Mod Girl Marketing, reveals eight ways to convert readers to content-sharing fans. She encourages social media users to start by doing their homework. By sharing unique, interesting, and applicable content to your fans and followers, businesses have a better chance of garnering those coveted shares. To maximize a post’s potential, also be sure to include a shareable image. Individuals are drawn to great images, so whether your post has more information, or is just the image, shares are more likely when an image is associated. Along with interesting content, posts should be authentic and appeal to readers’ emotions. Robotic posting will result in a robotic response. In this same vein, the individuals in your organization need to be co
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8 Ways To Get More Social Media Shares

The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has gone viral. After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really covered all angles the prevalence of zumba injuries, why zumba injuries have gone up, which injuries are most common, and tips
http://bit.ly/1oV2iPH

8 Ways To Get More Social Media Shares

The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has gone viral. After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really covered all angles the prevalence of zumba injuries, why zumba injuries have gone up, which injuries are most common, and tips
http://bit.ly/1oV2iPH

Mod Girl Marketing Posts Top Ten Social Monitoring Tools for Brands

San Diego, CA -- (ReleaseWire) -- 08/21/2014 -- Many businesses know their social media presence can be a blessing or a curse. Word of mouth on social media and review sites can do wonders for business—or create a hairy situation. Mod Girl Marketing, a boutique digital marketing firm, released a list of social monitoring tools that will make it easier for businesses to monitor their brand across the internet. By listening and careful monitoring, brands can minimize damage from negative press or reviews, and capitalize on positive reviews and comments. With the right tools in place, businesses will be able to keep an eye on their brands, the names of their key players, competitors, and even clients and strategic partners. These tools also make it easier for brands to address important industry trends in their blog posts, newsletters, and press releases. Ranging from free to premium paid services, Mod Girl’s list includes tools like Google Alerts to Mention and Hootsuite, which all
http://bit.ly/1oUyiDm

Mod Girl Marketing Posts Top Ten Social Monitoring Tools for Brands

San Diego, CA -- (ReleaseWire) -- 08/21/2014 -- Many businesses know their social media presence can be a blessing or a curse. Word of mouth on social media and review sites can do wonders for business—or create a hairy situation. Mod Girl Marketing, a boutique digital marketing firm, released a list of social monitoring tools that will make it easier for businesses to monitor their brand across the internet. By listening and careful monitoring, brands can minimize damage from negative press or reviews, and capitalize on positive reviews and comments. With the right tools in place, businesses will be able to keep an eye on their brands, the names of their key players, competitors, and even clients and strategic partners. These tools also make it easier for brands to address important industry trends in their blog posts, newsletters, and press releases. Ranging from free to premium paid services, Mod Girl’s list includes tools like Google Alerts to Mention and Hootsuite, which all
http://bit.ly/1oUyiDm

Mod Girl Marketing Launches Affiliate Program for Referrals

Press Release via ReleaseWire San Diego, CA (ReleaseWire) 08/18/2014 Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several diff
http://bit.ly/1qq2IJg

Mod Girl Marketing Launches Affiliate Program for Referrals

Press Release via ReleaseWire San Diego, CA (ReleaseWire) 08/18/2014 Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several diff
http://bit.ly/1qq2IJg

Mod Girl Marketing Announces Affiliate Program for Referrals

San Diego, CA -- (ReleaseWire) -- 08/18/2014 -- Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several different industries. Fro
http://bit.ly/1w0JvX1

Mod Girl Marketing Announces Affiliate Program for Referrals

San Diego, CA -- (ReleaseWire) -- 08/18/2014 -- Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several different industries. Fro
http://bit.ly/1w0JvX1

10 Social Monitoring Tools that Every Brand Needs to Know

Social media can be a double-edged sword. One morning, you may wake up and feel a big proverbial hug when you notice people are singing your praises like a canary on social media sites. Another day, you may feel the pit of your stomach drop when you find a bad review on Yelp, as the characters on Portlandia did The best way to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Keep an eye on your brand name, your personal name, the names of your competitors, and the names of your clients (if you re in the B2B field). Look up important industry terms for blog topic, newsletter, and press release ideas. Keep a pulse on what s being said so you can improve and decide where you focus your marketing next.  Here are 10 social monitoring tools to make brand management easier Google / Google Alerts Simply enter a few keywords and wait for the emails to arrive, letting you know when those words
http://bit.ly/1rdnVwc

10 Social Monitoring Tools that Every Brand Needs to Know

Social media can be a double-edged sword. One morning, you may wake up and feel a big proverbial hug when you notice people are singing your praises like a canary on social media sites. Another day, you may feel the pit of your stomach drop when you find a bad review on Yelp, as the characters on Portlandia did The best way to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Keep an eye on your brand name, your personal name, the names of your competitors, and the names of your clients (if you re in the B2B field). Look up important industry terms for blog topic, newsletter, and press release ideas. Keep a pulse on what s being said so you can improve and decide where you focus your marketing next.  Here are 10 social monitoring tools to make brand management easier Google / Google Alerts Simply enter a few keywords and wait for the emails to arrive, letting you know when those words
http://bit.ly/1rdnVwc

Digital Marketing Expert Publishes Top Ways New Google Pigeon Algorithm Changes Local SEO

San Diego, CA -- (ReleaseWire) -- 08/13/2014 -- Mandy McEwen, Founder and CEO of Mod Girl Marketing, released the top eight ways Google’s new algorithm, Pigeon, has changed local SEO. Google search algorithms are constantly updating, and the team at Mod Girl Marketing works to keep up on the newest releases. This ensures their clients’ sites are up to date and rank well in searches. On her blog, McEwen give her readers a rundown on the newest changes along with hints and tips to address those changes. Her company, Mod Girl Marketing, can also help companies looking to maximize their sites and optimize for best search results. Some of the changes she addresses include the way review sites (including Google reviews) have been given more prominence in search results. It is imperative that businesses claim their official page on Google, Yelp, and other review sites and continually monitor the posts. Mobile users also get tailored results for their location and neighborhoods are given
http://bit.ly/Vj7Y9d

Digital Marketing Expert Publishes Top Ways New Google Pigeon Algorithm Changes Local SEO

San Diego, CA -- (ReleaseWire) -- 08/13/2014 -- Mandy McEwen, Founder and CEO of Mod Girl Marketing, released the top eight ways Google’s new algorithm, Pigeon, has changed local SEO. Google search algorithms are constantly updating, and the team at Mod Girl Marketing works to keep up on the newest releases. This ensures their clients’ sites are up to date and rank well in searches. On her blog, McEwen give her readers a rundown on the newest changes along with hints and tips to address those changes. Her company, Mod Girl Marketing, can also help companies looking to maximize their sites and optimize for best search results. Some of the changes she addresses include the way review sites (including Google reviews) have been given more prominence in search results. It is imperative that businesses claim their official page on Google, Yelp, and other review sites and continually monitor the posts. Mobile users also get tailored results for their location and neighborhoods are given
http://bit.ly/Vj7Y9d

Top 8 Ways Google’s Pigeon Algorithm Has Changed Local SEO

http://bit.ly/1sF6Ppt

Top 8 Ways Google’s Pigeon Algorithm Has Changed Local SEO

http://bit.ly/1sF6Ppt

The Value of a Content Marketing Consultant

Wondering whether you should add a content marketing consultant to the team in 2014? Get the facts here and discover the value of a content marketing consultant.
http://bit.ly/1u2FPBW

The Value of a Content Marketing Consultant

Wondering whether you should add a content marketing consultant to the team in 2014? Get the facts here and discover the value of a content marketing consultant.
http://bit.ly/1u2FPBW

On-Page SEO Checklist for Businesses Released by Mod Girl Marketing

San Diego, CA -- (ReleaseWire) -- 08/05/2014 -- Mod Girl Marketing, a boutique digital marketing firm, published last week a guide for on-page SEO for businesses. Most businesses know what SEO is, but can be confused on how to implement SEO tactics to maximize their searchability. Though search engine algorithms are subject to change frequently, the time-tested tips put forth by Mod Girl® help businesses get the most out of their websites. This on-page SEO checklist gives businesses an actionable list to keep their site traffic up and pages optimized. Starting with title tags, meta tags, and heading tags, the Mod Girl team gives definitions, tips for use, and even ideas on WordPress plugins to streamline SEO tasks. Giving both the search bots and the human readers new and exciting content is paramount in SEO and keeping search rankings up. In their article, Mod Girl Marketing gives readers a quick rundown on the latest from Google and how to address those updates for best results. Lo
http://bit.ly/1oaNN8W

On-Page SEO Checklist for Businesses Released by Mod Girl Marketing

San Diego, CA -- (ReleaseWire) -- 08/05/2014 -- Mod Girl Marketing, a boutique digital marketing firm, published last week a guide for on-page SEO for businesses. Most businesses know what SEO is, but can be confused on how to implement SEO tactics to maximize their searchability. Though search engine algorithms are subject to change frequently, the time-tested tips put forth by Mod Girl® help businesses get the most out of their websites. This on-page SEO checklist gives businesses an actionable list to keep their site traffic up and pages optimized. Starting with title tags, meta tags, and heading tags, the Mod Girl team gives definitions, tips for use, and even ideas on WordPress plugins to streamline SEO tasks. Giving both the search bots and the human readers new and exciting content is paramount in SEO and keeping search rankings up. In their article, Mod Girl Marketing gives readers a quick rundown on the latest from Google and how to address those updates for best results. Lo
http://bit.ly/1oaNN8W

On-Page SEO Checklist: 10 Steps To Search Engine Success

You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go. Here is a checklist we use here at Mod Girl Marketing to make sure all our clients content is ready for prime time. Click to enlarge Image Source: OptimizationTheory.com 1. Title Tags The Yoast WordPress SEO plugin allows for title tags of 65 characters, including spaces. We like to make the title tags slightly different than our main titles, including one main keyword. Each webpage or blog post contains a unique keyword variation to avoid keyword stuffing, which is frowned upon by search engines. We want each post to look natural. Most importantly, we aim for titles that are easy to read and catchy, rather than titles that just try to cram in as many keywords as possible. We also prefer to include the name o
http://bit.ly/1qs9Xl1

On-Page SEO Checklist: 10 Steps To Search Engine Success

You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go. Here is a checklist we use here at Mod Girl Marketing to make sure all our clients content is ready for prime time. Click to enlarge Image Source: OptimizationTheory.com 1. Title Tags The Yoast WordPress SEO plugin allows for title tags of 65 characters, including spaces. We like to make the title tags slightly different than our main titles, including one main keyword. Each webpage or blog post contains a unique keyword variation to avoid keyword stuffing, which is frowned upon by search engines. We want each post to look natural. Most importantly, we aim for titles that are easy to read and catchy, rather than titles that just try to cram in as many keywords as possible. We also prefer to include the name o
http://bit.ly/1qs9Xl1

Empathy: A Key Skill for Effective Leadership

What makes leaders afraid? People usually become leaders because they enjoy taking control of things. It’s this very need to control that often blocks a leader from learning how to show empathy. “If I show empathy to this employee, they’ll think I’m agreeing with them,” is often the retort I hear. One CEO stated that he “didn’t want to open ‘Pandora’s box’ and have employees waste time venting.” In my experience coaching executives, their lack of empathy usually surfaces as an issue when they participate in a 360 input survey. I usually conduct a 360 at the beginning of a coaching assignment and the one I frequently use assesses dimensions of emotional intelligence, one of which is empathy. A recent study by talent acquisition firm Lee Hecht Harrison of over 600 employees supports lack of empathy as a problem in the workplace. Fifty eight percent of managers were found to fail at displaying the right level of understanding and empathy toward their direct reports.
http://bit.ly/UzPSPQ

Mod Girl Is Now a Registered Trademark in the United States

San Diego, CA -- (SBWIRE) -- 07/29/2014 -- Mod Girl Marketing, an online marketing consulting firm, has been granted registered trademark status for the Mod Girl mark. Founder and President of Mod Girl®, Mandy McEwen says, “This is such an exciting step for our team. As Mod Girl continues to grow, we look forward to the opportunities from being a trademarked brand. When you choose to work with us, you get a unique experience as we constantly look for ways to innovate online marketing services.” Since 2010, Mod Girl Marketing has consulted with and helped to nearly one hundred companies across the United States. Their services range from search engine optimization, social media marketing to web development and comprehensive digital marketing consulting. Their unique, holistic approach means companies are able to utilize one company for all their online marketing needs. Mod Girl Marketing offers customized packages that work for a range of industries. The team has successfully work
http://bit.ly/1rMHJWO

Mod Girl Is Now a Registered Trademark in the United States

San Diego, CA -- (SBWIRE) -- 07/29/2014 -- Mod Girl Marketing, an online marketing consulting firm, has been granted registered trademark status for the Mod Girl mark. Founder and President of Mod Girl®, Mandy McEwen says, “This is such an exciting step for our team. As Mod Girl continues to grow, we look forward to the opportunities from being a trademarked brand. When you choose to work with us, you get a unique experience as we constantly look for ways to innovate online marketing services.” Since 2010, Mod Girl Marketing has consulted with and helped to nearly one hundred companies across the United States. Their services range from search engine optimization, social media marketing to web development and comprehensive digital marketing consulting. Their unique, holistic approach means companies are able to utilize one company for all their online marketing needs. Mod Girl Marketing offers customized packages that work for a range of industries. The team has successfully work
http://bit.ly/1rMHJWO

8 Ways To Spice Up Your Email Marketing – Tips and Tricks

Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don t have to be so rigid and drab. Here are 8 ways to inject some life into the process.  1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn t mean your customers do or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing frequency predictable for consumers. You can use aWeber to set up an email publishing schedule that works for your business. 2. Wow wi
http://bit.ly/1ryUJgV

8 Ways To Spice Up Your Email Marketing – Tips and Tricks

Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don t have to be so rigid and drab. Here are 8 ways to inject some life into the process.  1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn t mean your customers do or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing frequency predictable for consumers. You can use aWeber to set up an email publishing schedule that works for your business. 2. Wow wi
http://bit.ly/1ryUJgV

Mod Girl Marketing Offers Tips for Developing a Valuable Corporate Social Media Strategy

San Diego, CA -- (SBWIRE) -- 07/21/2014 -- Social media is an invaluable tool for brands and companies to reach out to their clients and customers. Small businesses have adopted many of the platforms as an inexpensive marketing tool, but what about larger corporations? A recent report shows that about 70% of big brands have adopted Facebook, Twitter, and/or YouTube. Creating a presence is not enough; especially if big corporations want to see a social media return on investment (ROI). In their recent blog post “3 Tips for Developing a Corporate Social Media Strategy That is Worth Every Cent” the team at Mod Girl Marketing gives advice on how to align your social networks, blogs, and ads with one cohesive strategy. A good strategy and implementation costs money therefore, putting one into place needs to make sense financially and offer a good return. The Mod Girl® team explains what a good strategy entails so you can make changes immediately. From creating sites for specific niche
http://bit.ly/1nO6Q3O

Mod Girl Marketing Offers Tips for Developing a Valuable Corporate Social Media Strategy

San Diego, CA -- (SBWIRE) -- 07/21/2014 -- Social media is an invaluable tool for brands and companies to reach out to their clients and customers. Small businesses have adopted many of the platforms as an inexpensive marketing tool, but what about larger corporations? A recent report shows that about 70% of big brands have adopted Facebook, Twitter, and/or YouTube. Creating a presence is not enough; especially if big corporations want to see a social media return on investment (ROI). In their recent blog post “3 Tips for Developing a Corporate Social Media Strategy That is Worth Every Cent” the team at Mod Girl Marketing gives advice on how to align your social networks, blogs, and ads with one cohesive strategy. A good strategy and implementation costs money therefore, putting one into place needs to make sense financially and offer a good return. The Mod Girl® team explains what a good strategy entails so you can make changes immediately. From creating sites for specific niche
http://bit.ly/1nO6Q3O

3 Tips For Developing A Corporate Social Media Strategy That Is Worth Every Cent

Fortune 500 companies have been surprisingly eager to make use of social media networks, according to a 2013 report by the Center for Marketing Research at the University of Massachusetts, Dartmouth. They found that 77% of big brands were on Twitter, 70% on Facebook, and 69% on YouTube. Over a third of corporations added a Google+ account and corporate blog, and 9% adopted pages on Pinterest, Instagram and Foursquare. Yet, as any successful brand knows, it s not enough to simply create a presence. One has to regularly update and maintain these accounts and have a strategic focus moving forward. Mod Girl Marketing helps large corporations discover an effective online marketing strategy that aligns all social networks, blogs and online ads with one cohesive strategy. Here are three tips to get you thinking about re-tooling your corporate social media plan: Image Source: MarketingProfs.com 1. Target your markets. Corporations used to create one company Twitter account or one dedicated Fa
http://bit.ly/1ro0tsL