Digital Marketing Consultant Releases 8 Corporate Content Marketing Tips

San Diego, CA -- (ReleaseWire) -- 09/30/2014 -- Mandy McEwen, Founder and President of Mod Girl Marketing has released 8 tips for corporate marketing success. To maximize the return on investment of content marketing, businesses should take seriously the role of content in their lead generation. McEwen highlights keeping to a consistent schedule and thinking ahead to cultivate an audience. By utilizing a content calendar and scheduling posts and newsletters, proactive businesses can maximize their efforts by getting their content in front of viewers at opportune moments. With consistent posts, brands create trust and can improve SEO. For the best impact, McEwen recommends breaking up posts into scannable copy. Utilize lists and think about length and “tweetability” to keep blog posts from getting too long for people to digest. Posts should also include titles and images to keep them engaging along with a clear call to action. Businesses should keep in mind that their posts do not
http://bit.ly/1rB2NNF

Digital Marketing Consultant Releases 8 Corporate Content Marketing Tips

San Diego, CA -- (ReleaseWire) -- 09/30/2014 -- Mandy McEwen, Founder and President of Mod Girl Marketing has released 8 tips for corporate marketing success. To maximize the return on investment of content marketing, businesses should take seriously the role of content in their lead generation. McEwen highlights keeping to a consistent schedule and thinking ahead to cultivate an audience. By utilizing a content calendar and scheduling posts and newsletters, proactive businesses can maximize their efforts by getting their content in front of viewers at opportune moments. With consistent posts, brands create trust and can improve SEO. For the best impact, McEwen recommends breaking up posts into scannable copy. Utilize lists and think about length and “tweetability” to keep blog posts from getting too long for people to digest. Posts should also include titles and images to keep them engaging along with a clear call to action. Businesses should keep in mind that their posts do not
http://bit.ly/1rB2NNF

8 Content Marketing Principles for Corporate Success

According to a widely-cited Forrester Research report from 2008, most corporate blogs are dull, drab, and don t stimulate conversation. Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just marketing. It s a valuable revenue stream. When we think of publishers, we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a publisher even if it is not considered to be one s central business. If you were to ask Hubspot what they do, they would tell you they create software for business marketing. Yet, they also publish e-books on a vast array of topics that are available for download and develop ex
http://bit.ly/1rf4QJq

8 Content Marketing Principles for Corporate Success

According to a widely-cited Forrester Research report from 2008, most corporate blogs are dull, drab, and don t stimulate conversation. Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just marketing. It s a valuable revenue stream. When we think of publishers, we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a publisher even if it is not considered to be one s central business. If you were to ask Hubspot what they do, they would tell you they create software for business marketing. Yet, they also publish e-books on a vast array of topics that are available for download and develop ex
http://bit.ly/1rf4QJq

Mod Girl Marketing Launches the Mod Chronicles for Guest Bloggers

San Diego, CA -- (ReleaseWire) -- 09/25/2014 -- Mod Girl Marketing, a boutique digital marketing firm, announces a new guest blogger series on their blog. The opportunity for niche “masters” in specific categories to offer their expertise to the Mod Girl Marketing blog is a win-win situation for both the authors and Mod Girl. Mod Girl is specifically looking to add a new level of expertise to their already successful line-up of SEO, marketing, social media and other useful, action-based content. They are ready to welcome guest authors with experience in their respective fields to contribute articles in the fields of health, home improvement and real estate, as well as technology. However, experienced professionals in a variety of fields are welcome to apply with relevant topics for Mod Girl Marketing blog readers. Guest bloggers will enjoy the benefits of having their post featured on a site that logs thousands of unique visitors per month, in social media accounts with over 80,00
http://bit.ly/1DymrjB

Mod Girl Marketing Launches the Mod Chronicles for Guest Bloggers

San Diego, CA -- (ReleaseWire) -- 09/25/2014 -- Mod Girl Marketing, a boutique digital marketing firm, announces a new guest blogger series on their blog. The opportunity for niche “masters” in specific categories to offer their expertise to the Mod Girl Marketing blog is a win-win situation for both the authors and Mod Girl. Mod Girl is specifically looking to add a new level of expertise to their already successful line-up of SEO, marketing, social media and other useful, action-based content. They are ready to welcome guest authors with experience in their respective fields to contribute articles in the fields of health, home improvement and real estate, as well as technology. However, experienced professionals in a variety of fields are welcome to apply with relevant topics for Mod Girl Marketing blog readers. Guest bloggers will enjoy the benefits of having their post featured on a site that logs thousands of unique visitors per month, in social media accounts with over 80,00
http://bit.ly/1DymrjB

Guest Blogging Opportunity: Think You Have What It Takes To Be A Mod Master?

Regardless of what you may hear in the SEO world, guest blogging is NOT DEAD! Back in January of this year, Matt Cutts, head of Google s Webspam team, announced that guest blogging is done that it had simply gotten too spammy and started its downward spiral. If you re doing a lot of guest blogging, then you re hanging out with really bad company, he said. We counter that guest blogging never died it just got classier! No longer are SEOs trying to shove exact match anchor text into guest blogs, hoping for a rise in rankings. Now, guest blogs are meant to do what they were originally created for: to feature experts in their respective fields who have a wealth of knowledge and strong writing skills. Quality guest blogging STILL: Builds credibility in your niche Increases website traffic Exposes you to new audiences, and Expands your network Mod Girl Marketing Launches  The Mod Chronicles What s In It For You? Inspired by the changing landscape of SEO, Mandy McEwen and crew have launched
http://bit.ly/1ww2XHG

Guest Blogging Opportunity: Think You Have What It Takes To Be A Mod Master?

Regardless of what you may hear in the SEO world, guest blogging is NOT DEAD! Back in January of this year, Matt Cutts, head of Google s Webspam team, announced that guest blogging is done that it had simply gotten too spammy and started its downward spiral. If you re doing a lot of guest blogging, then you re hanging out with really bad company, he said. We counter that guest blogging never died it just got classier! No longer are SEOs trying to shove exact match anchor text into guest blogs, hoping for a rise in rankings. Now, guest blogs are meant to do what they were originally created for: to feature experts in their respective fields who have a wealth of knowledge and strong writing skills. Quality guest blogging STILL: Builds credibility in your niche Increases website traffic Exposes you to new audiences, and Expands your network Mod Girl Marketing Launches  The Mod Chronicles What s In It For You? Inspired by the changing landscape of SEO, Mandy McEwen and crew have launched
http://bit.ly/1ww2XHG

Mod Girl Marketing Reveals Five Creative Social Media Ideas

San Diego, CA -- (ReleaseWire) -- 09/18/2014 -- For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field with larger brands by reaching out to their client base. The professionals at Mod Girl Marketing, a boutique online marketing firm, have published five creative ideas brands can use to stand out among the competition. To really personalize an online presence as well as mine for good, relevant content, brands need to listen first and foremost. There are many tools available to brands who are willing to get down to business and listen to what their customers (and potential customers) are saying. Another benefit to listening to customers is that it gives brands the opportunity to share fan content. By giving customers an easy way to share your brand, you’re saving yourself some work while giving potential customers what they really want
http://bit.ly/1yikeZm

Mod Girl Marketing Reveals Five Creative Social Media Ideas

San Diego, CA -- (ReleaseWire) -- 09/18/2014 -- For businesses, a social media presence needs to move beyond vanity to utilize this “great leveraging tool”. Social media can give smaller local businesses the opportunity to even out the playing field with larger brands by reaching out to their client base. The professionals at Mod Girl Marketing, a boutique online marketing firm, have published five creative ideas brands can use to stand out among the competition. To really personalize an online presence as well as mine for good, relevant content, brands need to listen first and foremost. There are many tools available to brands who are willing to get down to business and listen to what their customers (and potential customers) are saying. Another benefit to listening to customers is that it gives brands the opportunity to share fan content. By giving customers an easy way to share your brand, you’re saving yourself some work while giving potential customers what they really want
http://bit.ly/1yikeZm

Brand-Building: 5 Creative Uses For Social Media

For businesses, social media sites are not just about vanity. Customers expect major brands to have a presence on social media, but even small unknown businesses can have a big social media presence too. You ll often hear social networks described as the great leveraging tool. Of course, you need to know how to use these sites to your best advantage. It s not enough to simply make a site and leave it. Here are five creative opportunities you can t afford to miss 5 Creative Social Media Ideas 1. Listen. What problems do your customers have? What are they looking for? Use tools like Social Mention to keep a pulse on what people are saying both good and bad. Discover the top 10 social monitoring tools that we published recently on our blog. Post something funny or interesting that directly responds to another post. We love how Taco Bell responded to a post from Old Spice with a bit of attitude that got us laughing. Check out more examples of sassy brands here. 2. Share fan content. Pic
http://bit.ly/1lY4YLW

Brand-Building: 5 Creative Uses For Social Media

For businesses, social media sites are not just about vanity. Customers expect major brands to have a presence on social media, but even small unknown businesses can have a big social media presence too. You ll often hear social networks described as the great leveraging tool. Of course, you need to know how to use these sites to your best advantage. It s not enough to simply make a site and leave it. Here are five creative opportunities you can t afford to miss 5 Creative Social Media Ideas 1. Listen. What problems do your customers have? What are they looking for? Use tools like Social Mention to keep a pulse on what people are saying both good and bad. Discover the top 10 social monitoring tools that we published recently on our blog. Post something funny or interesting that directly responds to another post. We love how Taco Bell responded to a post from Old Spice with a bit of attitude that got us laughing. Check out more examples of sassy brands here. 2. Share fan content. Pic
http://bit.ly/1lY4YLW

Digital Marketing Strategist Releases 8 Modern Web Design Trends for 2015

San Diego, CA -- (ReleaseWire) -- 09/10/2014 -- Looking forward to a new year, President and Founder of Mod Girl Marketing Mandy McEwen has released the top web trends to look for in 2015. Web design trends evolve over time to address user preferences, aesthetics, different devices, and other changes in browsers and software. McEwen and the team at Mod Girl Marketing have 8 trends for businesses to consider when revamping their sites. Businesses can place emphasis on content and calls to action with “hero” areas and carefully chosen sliders. These image-based areas have little text and draw attention to the content. Videos can also help users understand a companies offerings by showing rather telling audiences what is available to them. They are also a great tool for giving customers information or to make a concise and strong call to action. Design has changed significantly in the last year. Fonts can add personality, while colors are being relied upon more as sites tend toward f
http://bit.ly/WIt3dx

Digital Marketing Strategist Releases 8 Modern Web Design Trends for 2015

San Diego, CA -- (ReleaseWire) -- 09/10/2014 -- Looking forward to a new year, President and Founder of Mod Girl Marketing Mandy McEwen has released the top web trends to look for in 2015. Web design trends evolve over time to address user preferences, aesthetics, different devices, and other changes in browsers and software. McEwen and the team at Mod Girl Marketing have 8 trends for businesses to consider when revamping their sites. Businesses can place emphasis on content and calls to action with “hero” areas and carefully chosen sliders. These image-based areas have little text and draw attention to the content. Videos can also help users understand a companies offerings by showing rather telling audiences what is available to them. They are also a great tool for giving customers information or to make a concise and strong call to action. Design has changed significantly in the last year. Fonts can add personality, while colors are being relied upon more as sites tend toward f
http://bit.ly/WIt3dx

8 Modern Web Design Trends for 2015

From time to time, it s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. Check out these 8 Modern Web Design Trends for 2015 1. Sliders Sliders are a great way to showcase blog content, portfolios, videos, photography or news stories. Most sliders work on auto-scroll, allowing users to pause, stop or click through the different landing pages at any point in the slide. While still wildly popular, some designers are beginning to move away from sliders to focus on oversized hero areas featuring a large gr
http://bit.ly/WnKal5

8 Modern Web Design Trends for 2015

From time to time, it s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. Check out these 8 Modern Web Design Trends for 2015 1. Sliders Sliders are a great way to showcase blog content, portfolios, videos, photography or news stories. Most sliders work on auto-scroll, allowing users to pause, stop or click through the different landing pages at any point in the slide. While still wildly popular, some designers are beginning to move away from sliders to focus on oversized hero areas featuring a large gr
http://bit.ly/WnKal5

Marketing Experts Post Tips on How to Use Yelp for Your Home Improvement Business

San Diego, CA -- (ReleaseWire) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews. For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for. The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos o
http://bit.ly/Wn72RH

Marketing Experts Post Tips on How to Use Yelp for Your Home Improvement Business

San Diego, CA -- (ReleaseWire) -- 09/05/2014 -- The recent changes to Google’s search algorithm (the Pigeon update) has given review sites like Yelp a huge boost in rankings. For businesses, this means that when an individual searches for a term related to your business, there’s a good chance the top page results will include a review site. Many locally-based businesses can rely on word-of-mouth to bring in business, but the newest search updates make it critical for them to solicit online reviews. For home improvement businesses, this is especially crucial. Research shows that 79% of customers trust online reviews as much as personal recommendations. And since the majority of people read six reviews or less, these reviews need to be authentic and not spammed or paid for. The benefits to having a presence on Yelp include: letting locals know where to find the business, getting added exposure for your main website, posting contact information and operating hours, including photos o
http://bit.ly/Wn72RH