On-Page SEO Checklist: 10 Steps To Search Engine Success

You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go. Here is a checklist we use here at Mod Girl Marketing to make sure all our clients content is ready for prime time. Click to enlarge Image Source: OptimizationTheory.com 1. Title Tags The Yoast WordPress SEO plugin allows for title tags of 65 characters, including spaces. We like to make the title tags slightly different than our main titles, including one main keyword. Each webpage or blog post contains a unique keyword variation to avoid keyword stuffing, which is frowned upon by search engines. We want each post to look natural. Most importantly, we aim for titles that are easy to read and catchy, rather than titles that just try to cram in as many keywords as possible. We also prefer to include the name o
http://bit.ly/1qs9Xl1

On-Page SEO Checklist: 10 Steps To Search Engine Success

You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite whatever trends come and go. Here is a checklist we use here at Mod Girl Marketing to make sure all our clients content is ready for prime time. Click to enlarge Image Source: OptimizationTheory.com 1. Title Tags The Yoast WordPress SEO plugin allows for title tags of 65 characters, including spaces. We like to make the title tags slightly different than our main titles, including one main keyword. Each webpage or blog post contains a unique keyword variation to avoid keyword stuffing, which is frowned upon by search engines. We want each post to look natural. Most importantly, we aim for titles that are easy to read and catchy, rather than titles that just try to cram in as many keywords as possible. We also prefer to include the name o
http://bit.ly/1qs9Xl1

Empathy: A Key Skill for Effective Leadership

What makes leaders afraid? People usually become leaders because they enjoy taking control of things. It’s this very need to control that often blocks a leader from learning how to show empathy. “If I show empathy to this employee, they’ll think I’m agreeing with them,” is often the retort I hear. One CEO stated that he “didn’t want to open ‘Pandora’s box’ and have employees waste time venting.” In my experience coaching executives, their lack of empathy usually surfaces as an issue when they participate in a 360 input survey. I usually conduct a 360 at the beginning of a coaching assignment and the one I frequently use assesses dimensions of emotional intelligence, one of which is empathy. A recent study by talent acquisition firm Lee Hecht Harrison of over 600 employees supports lack of empathy as a problem in the workplace. Fifty eight percent of managers were found to fail at displaying the right level of understanding and empathy toward their direct reports.
http://bit.ly/UzPSPQ

Mod Girl Is Now a Registered Trademark in the United States

San Diego, CA -- (SBWIRE) -- 07/29/2014 -- Mod Girl Marketing, an online marketing consulting firm, has been granted registered trademark status for the Mod Girl mark. Founder and President of Mod Girl®, Mandy McEwen says, “This is such an exciting step for our team. As Mod Girl continues to grow, we look forward to the opportunities from being a trademarked brand. When you choose to work with us, you get a unique experience as we constantly look for ways to innovate online marketing services.” Since 2010, Mod Girl Marketing has consulted with and helped to nearly one hundred companies across the United States. Their services range from search engine optimization, social media marketing to web development and comprehensive digital marketing consulting. Their unique, holistic approach means companies are able to utilize one company for all their online marketing needs. Mod Girl Marketing offers customized packages that work for a range of industries. The team has successfully work
http://bit.ly/1rMHJWO

Mod Girl Is Now a Registered Trademark in the United States

San Diego, CA -- (SBWIRE) -- 07/29/2014 -- Mod Girl Marketing, an online marketing consulting firm, has been granted registered trademark status for the Mod Girl mark. Founder and President of Mod Girl®, Mandy McEwen says, “This is such an exciting step for our team. As Mod Girl continues to grow, we look forward to the opportunities from being a trademarked brand. When you choose to work with us, you get a unique experience as we constantly look for ways to innovate online marketing services.” Since 2010, Mod Girl Marketing has consulted with and helped to nearly one hundred companies across the United States. Their services range from search engine optimization, social media marketing to web development and comprehensive digital marketing consulting. Their unique, holistic approach means companies are able to utilize one company for all their online marketing needs. Mod Girl Marketing offers customized packages that work for a range of industries. The team has successfully work
http://bit.ly/1rMHJWO

8 Ways To Spice Up Your Email Marketing – Tips and Tricks

Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don t have to be so rigid and drab. Here are 8 ways to inject some life into the process.  1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn t mean your customers do or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing frequency predictable for consumers. You can use aWeber to set up an email publishing schedule that works for your business. 2. Wow wi
http://bit.ly/1ryUJgV

8 Ways To Spice Up Your Email Marketing – Tips and Tricks

Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don t have to be so rigid and drab. Here are 8 ways to inject some life into the process.  1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn t mean your customers do or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing frequency predictable for consumers. You can use aWeber to set up an email publishing schedule that works for your business. 2. Wow wi
http://bit.ly/1ryUJgV

Mod Girl Marketing Offers Tips for Developing a Valuable Corporate Social Media Strategy

San Diego, CA -- (SBWIRE) -- 07/21/2014 -- Social media is an invaluable tool for brands and companies to reach out to their clients and customers. Small businesses have adopted many of the platforms as an inexpensive marketing tool, but what about larger corporations? A recent report shows that about 70% of big brands have adopted Facebook, Twitter, and/or YouTube. Creating a presence is not enough; especially if big corporations want to see a social media return on investment (ROI). In their recent blog post “3 Tips for Developing a Corporate Social Media Strategy That is Worth Every Cent” the team at Mod Girl Marketing gives advice on how to align your social networks, blogs, and ads with one cohesive strategy. A good strategy and implementation costs money therefore, putting one into place needs to make sense financially and offer a good return. The Mod Girl® team explains what a good strategy entails so you can make changes immediately. From creating sites for specific niche
http://bit.ly/1nO6Q3O

Mod Girl Marketing Offers Tips for Developing a Valuable Corporate Social Media Strategy

San Diego, CA -- (SBWIRE) -- 07/21/2014 -- Social media is an invaluable tool for brands and companies to reach out to their clients and customers. Small businesses have adopted many of the platforms as an inexpensive marketing tool, but what about larger corporations? A recent report shows that about 70% of big brands have adopted Facebook, Twitter, and/or YouTube. Creating a presence is not enough; especially if big corporations want to see a social media return on investment (ROI). In their recent blog post “3 Tips for Developing a Corporate Social Media Strategy That is Worth Every Cent” the team at Mod Girl Marketing gives advice on how to align your social networks, blogs, and ads with one cohesive strategy. A good strategy and implementation costs money therefore, putting one into place needs to make sense financially and offer a good return. The Mod Girl® team explains what a good strategy entails so you can make changes immediately. From creating sites for specific niche
http://bit.ly/1nO6Q3O

3 Tips For Developing A Corporate Social Media Strategy That Is Worth Every Cent

Fortune 500 companies have been surprisingly eager to make use of social media networks, according to a 2013 report by the Center for Marketing Research at the University of Massachusetts, Dartmouth. They found that 77% of big brands were on Twitter, 70% on Facebook, and 69% on YouTube. Over a third of corporations added a Google+ account and corporate blog, and 9% adopted pages on Pinterest, Instagram and Foursquare. Yet, as any successful brand knows, it s not enough to simply create a presence. One has to regularly update and maintain these accounts and have a strategic focus moving forward. Mod Girl Marketing helps large corporations discover an effective online marketing strategy that aligns all social networks, blogs and online ads with one cohesive strategy. Here are three tips to get you thinking about re-tooling your corporate social media plan: Image Source: MarketingProfs.com 1. Target your markets. Corporations used to create one company Twitter account or one dedicated Fa
http://bit.ly/1ro0tsL

3 Tips For Developing A Corporate Social Media Strategy That Is Worth Every Cent

Fortune 500 companies have been surprisingly eager to make use of social media networks, according to a 2013 report by the Center for Marketing Research at the University of Massachusetts, Dartmouth. They found that 77% of big brands were on Twitter, 70% on Facebook, and 69% on YouTube. Over a third of corporations added a Google+ account and corporate blog, and 9% adopted pages on Pinterest, Instagram and Foursquare. Yet, as any successful brand knows, it s not enough to simply create a presence. One has to regularly update and maintain these accounts and have a strategic focus moving forward. Mod Girl Marketing helps large corporations discover an effective online marketing strategy that aligns all social networks, blogs and online ads with one cohesive strategy. Here are three tips to get you thinking about re-tooling your corporate social media plan: Image Source: MarketingProfs.com 1. Target your markets. Corporations used to create one company Twitter account or one dedicated Fa
http://bit.ly/1ro0tsL

Digital Marketing Expert Releases 8 Free Ways Businesses Can Improve Facebook Engagement

San Diego, CA -- (SBWIRE) -- 07/10/2014 -- In response to the recent Facebook news revealing a month long error in their reach and engagement metrics, social media consultant and owner of Mod Girl Marketing Mandy McEwen releases 8 ways business can improve Facebook engagement without ads. Although McEwen and her agency work primarily with larger firms on social media management and strategy, her blog post is relevant for businesses large and small. Most small businesses have a limited budget for marketing and advertising, and social media is one tool that can increase engagement and sales with minimal investment. In her most recent blog post, McEwen gives tips for businesses to utilize Facebook to their advantage, without spending a dime on advertising. “Facebook Pages are a great tool for businesses looking to improve engagement with their customers. Recent errors have showed us that Facebook isn’t perfect—and that’s okay. With these 8 tips, we know you’ll be able to increa
http://bit.ly/1jgmF7U

Digital Marketing Expert Releases 8 Free Ways Businesses Can Improve Facebook Engagement

San Diego, CA -- (SBWIRE) -- 07/10/2014 -- In response to the recent Facebook news revealing a month long error in their reach and engagement metrics, social media consultant and owner of Mod Girl Marketing Mandy McEwen releases 8 ways business can improve Facebook engagement without ads. Although McEwen and her agency work primarily with larger firms on social media management and strategy, her blog post is relevant for businesses large and small. Most small businesses have a limited budget for marketing and advertising, and social media is one tool that can increase engagement and sales with minimal investment. In her most recent blog post, McEwen gives tips for businesses to utilize Facebook to their advantage, without spending a dime on advertising. “Facebook Pages are a great tool for businesses looking to improve engagement with their customers. Recent errors have showed us that Facebook isn’t perfect—and that’s okay. With these 8 tips, we know you’ll be able to increa
http://bit.ly/1jgmF7U

8 Ways to Improve Your Facebook Engagement Without Ads

Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients Facebook posts revealed a very low reach but high number of likes. We assumed something was off with the FB system and we were right. Given this recent finding and the buzz around Facebook Pages and the lack of reach without investing advertising dollars, we decided to put together the top 8 ways Facebook Pages can improve their engagement without spending money. Social Media Speaker Michael Leander defines positive Facebook engagement as anything above 1%. Average engagement ranges from 0.5 to 0.99% and anything below 0.5% requires intervention. To calculate your engagement rate, you ll want to consider: Image Source: SocialBakers.com Of course, each industry differs in the level of engagement attainable. People are much more likely to interact with posts about vacationing at Disney World, versus getting an oil cha
http://bit.ly/1vRMICR

8 Ways to Improve Your Facebook Engagement Without Ads

Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients Facebook posts revealed a very low reach but high number of likes. We assumed something was off with the FB system and we were right. Given this recent finding and the buzz around Facebook Pages and the lack of reach without investing advertising dollars, we decided to put together the top 8 ways Facebook Pages can improve their engagement without spending money. Social Media Speaker Michael Leander defines positive Facebook engagement as anything above 1%. Average engagement ranges from 0.5 to 0.99% and anything below 0.5% requires intervention. To calculate your engagement rate, you ll want to consider: Image Source: SocialBakers.com Of course, each industry differs in the level of engagement attainable. People are much more likely to interact with posts about vacationing at Disney World, versus getting an oil cha
http://bit.ly/1vRMICR

Mod Girl Marketing Releases Article on Prioritizing Digital Marketing for 2014

San Diego, CA -- (SBWIRE) -- 07/03/2014 -- All businesses struggle to prioritize their marketing dollars and efforts. With the many digital platforms and tools available for marketing tasks, the importance of identifying top marketing priorities becomes an even bigger task. Each business will have different priorities based on their goals and budgets, but Mod Girl Marketing has put together a helpful article with some overarching themes for 2014. Their post “How to Prioritize Your Digital Marketing Strategies for 2014” gives five tips for identifying and driving your own digital marketing strategy priorities. From thoughts on the growth of mobile, to data driven information on social media and content marketing, this post gives actionable hints and ideas to businesses of any size. Mandy McEwen, founder of Mod Girl Marketing, says “We help businesses of every size prioritize and make decisions about how best to spend their marketing resources. Our combined client experience, alon
http://bit.ly/1mNkJii

Mod Girl Marketing Releases Article on Prioritizing Digital Marketing for 2014

San Diego, CA -- (SBWIRE) -- 07/03/2014 -- All businesses struggle to prioritize their marketing dollars and efforts. With the many digital platforms and tools available for marketing tasks, the importance of identifying top marketing priorities becomes an even bigger task. Each business will have different priorities based on their goals and budgets, but Mod Girl Marketing has put together a helpful article with some overarching themes for 2014. Their post “How to Prioritize Your Digital Marketing Strategies for 2014” gives five tips for identifying and driving your own digital marketing strategy priorities. From thoughts on the growth of mobile, to data driven information on social media and content marketing, this post gives actionable hints and ideas to businesses of any size. Mandy McEwen, founder of Mod Girl Marketing, says “We help businesses of every size prioritize and make decisions about how best to spend their marketing resources. Our combined client experience, alon
http://bit.ly/1mNkJii