8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key to success
http://bit.ly/1DcVEws

8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key to success
http://bit.ly/1DcVEws

Mod Girl Founder Debunks Myth That "Intelligence, Not Image" Is Everything for Brands

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer s core competency needs to be around data and technology, not messaging and imagery," he said. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/ "Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we fe
http://bit.ly/1D5nqeo

Mod Girl Founder Debunks Myth That "Intelligence, Not Image" Is Everything for Brands

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer s core competency needs to be around data and technology, not messaging and imagery," he said. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/ "Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we fe
http://bit.ly/1D5nqeo

Top 5 B2B Marketing Challenges In 2015

Well, we ve made it! We re officially halfway through 2015. Now is a good time to look at the progress you re making toward overcoming this year s biggest challenges and obstacles, so you can make the second half of 2015 even better. Mod Girl Marketing has been helping growing businesses with the following five B2B marketing hurdles. Perhaps you can identify with some of them! Top 5 B2B Marketing Challenges 1. Lack of Effective Strategy Ascend2 s Inbound Marketing Research Report identified lack of an effective strategy as the biggest obstacle to inbound B2B marketing success. Often, important discussions happen over the phone or in face-to-face meetings, but a concrete plan is never written down. Marketers know that things like content, social media, web design and PPC ads will all further their business goals, but they have trouble organizing all these components into a focused strategy that can be measured, acted upon and amended as time goes by. Not surprisingly, strategic planni
http://bit.ly/1IgUr2Y

Top 5 B2B Marketing Challenges In 2015

Well, we ve made it! We re officially halfway through 2015. Now is a good time to look at the progress you re making toward overcoming this year s biggest challenges and obstacles, so you can make the second half of 2015 even better. Mod Girl Marketing has been helping growing businesses with the following five B2B marketing hurdles. Perhaps you can identify with some of them! Top 5 B2B Marketing Challenges 1. Lack of Effective Strategy Ascend2 s Inbound Marketing Research Report identified lack of an effective strategy as the biggest obstacle to inbound B2B marketing success. Often, important discussions happen over the phone or in face-to-face meetings, but a concrete plan is never written down. Marketers know that things like content, social media, web design and PPC ads will all further their business goals, but they have trouble organizing all these components into a focused strategy that can be measured, acted upon and amended as time goes by. Not surprisingly, strategic planni
http://bit.ly/1IgUr2Y

8 Reasons Why ‘Appearance’ Is Everything For Brands

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that intelligence, rather than image will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design? Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks are just one
http://bit.ly/1V8r4K2

8 Reasons Why ‘Appearance’ Is Everything For Brands

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that intelligence, rather than image will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design? Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks are just one
http://bit.ly/1V8r4K2

5 Elements You Need For A Successful Multi-Channel Marketing Strategy

Multi-channel marketing is nothing new. In the past, it meant linking newspaper and magazine ads, billboards, TV ads, store promotions, telemarketing and direct mail efforts. Eventually, the internet was added as a marketing channel and along with it has come dozens of different digital channels from video marketing sites like YouTube and social media networks to company blogs and email. And don t forget about the explosion of the mobile channel! In the modern era of marketing, businesses can t afford to miss out on the benefits of a robust multi-channel marketing strategy. According to SaS, multi-channel customers spend three to four times more than single-channel customers. Furthermore, Mashable reports that 72% of customers expect and prefer an integrated marketing approach that gives them a seamless experience, no matter where they re trying to access information about your brand. A new study by Experian shows that 89% of marketers have trouble with cross-channel marketing. The
http://bit.ly/1RmKxqP

5 Elements You Need For A Successful Multi-Channel Marketing Strategy

Multi-channel marketing is nothing new. In the past, it meant linking newspaper and magazine ads, billboards, TV ads, store promotions, telemarketing and direct mail efforts. Eventually, the internet was added as a marketing channel and along with it has come dozens of different digital channels from video marketing sites like YouTube and social media networks to company blogs and email. And don t forget about the explosion of the mobile channel! In the modern era of marketing, businesses can t afford to miss out on the benefits of a robust multi-channel marketing strategy. According to SaS, multi-channel customers spend three to four times more than single-channel customers. Furthermore, Mashable reports that 72% of customers expect and prefer an integrated marketing approach that gives them a seamless experience, no matter where they re trying to access information about your brand. A new study by Experian shows that 89% of marketers have trouble with cross-channel marketing. The
http://bit.ly/1RmKxqP

8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). In 2015, only 38% of B2B marketers rated themselves as effective at content marketing which is down from 42% last year. Most marketers seem to think they are not completely ineffective but rather, fall somewhere in the middle. As an experienced digital marketing firm, we ve seen all manners of content the good, the bad and the ugly. We ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today s post, we ll take a look at eight specific problems B2B marketers encounter with their business blogs 8 Reasons Your B2B #ContentMarke
http://bit.ly/1LGrRh2

8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). In 2015, only 38% of B2B marketers rated themselves as effective at content marketing which is down from 42% last year. Most marketers seem to think they are not completely ineffective but rather, fall somewhere in the middle. As an experienced digital marketing firm, we ve seen all manners of content the good, the bad and the ugly. We ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today s post, we ll take a look at eight specific problems B2B marketers encounter with their business blogs 8 Reasons Your B2B #ContentMarke
http://bit.ly/1LGrRh2