8 Ways Inbound Marketing Increases Revenue

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign finding people who are soft sells people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied and tell their friends about what a great experience they ve had with your company. So, how does one accomplish all that? The answer lies with inbound marketing. 8 Ways Inbound Marketing Increases Revenue #8waysClick To Tweet Here are 8 Ways Inbound Marketin
http://bit.ly/1byJwsW

8 Ways Inbound Marketing Increases Revenue

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign finding people who are soft sells people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied and tell their friends about what a great experience they ve had with your company. So, how does one accomplish all that? The answer lies with inbound marketing. 8 Ways Inbound Marketing Increases Revenue #8waysClick To Tweet Here are 8 Ways Inbound Marketin
http://bit.ly/1byJwsW

Mod Girl Marketing Prepares Businesses for 'Mobilegeddon' Google Algorithm Change

Google has finally announced the much-anticipated shift to mobile-friendly web design. The digital marketing team at Mod Girl Marketing is busy with responsive web designs and mobile site creation to help businesses quickly and effectively prepare for the changes announced to take effect April 21st, 2015.San Diego, CA -- (ReleaseWire) -- 03/24/2015 -- At the end of February, Google executives made a big announcement about the next algorithm change that will affect search engine rankings starting on April 21st. "We will be expanding our use of mobile-friendliness as a ranking signal," Google announced, adding: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." In other words, a business that does not have a dedicated mobile site, mobile app, or mobile-responsive web design will lose its current ranking, potentially falling to virtual obscurity. In a recent blog post titled, "Mobilegeddon: Is Your Business Ready
http://bit.ly/1C7f4Pa

Mod Girl Marketing Prepares Businesses for 'Mobilegeddon' Google Algorithm Change

Google has finally announced the much-anticipated shift to mobile-friendly web design. The digital marketing team at Mod Girl Marketing is busy with responsive web designs and mobile site creation to help businesses quickly and effectively prepare for the changes announced to take effect April 21st, 2015.San Diego, CA -- (ReleaseWire) -- 03/24/2015 -- At the end of February, Google executives made a big announcement about the next algorithm change that will affect search engine rankings starting on April 21st. "We will be expanding our use of mobile-friendliness as a ranking signal," Google announced, adding: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." In other words, a business that does not have a dedicated mobile site, mobile app, or mobile-responsive web design will lose its current ranking, potentially falling to virtual obscurity. In a recent blog post titled, "Mobilegeddon: Is Your Business Ready
http://bit.ly/1C7f4Pa

Mobilegeddon Is Near – Is Your Business Ready?

Google is notoriously clandestine about their algorithm updates well, usually they are. We ve been helping businesses with their search engine optimization for nearly a decade and rarely have we heard Google so explicitly warn businesses that the Search Giant will be making a seismic shift that will dramatically affect rankings. At the tail-end of February, they announced:  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Yikes. The message is clear: Cater to mobile customers or face virtual obscurity by April 21st! #Mobilegeddon is coming 4/21. Is your website ready? Find out in this #infographicClick To Tweet What We Know About Google s Search Update, Mobilegeddon Businesses can prepare for Mobilegeddon by: - Reading Google’s mobile usability reports. - Using the mobile friendly testing tool. - Gathering tips
http://bit.ly/1C1JHGO

Mobilegeddon Is Near – Is Your Business Ready?

Google is notoriously clandestine about their algorithm updates well, usually they are. We ve been helping businesses with their search engine optimization for nearly a decade and rarely have we heard Google so explicitly warn businesses that the Search Giant will be making a seismic shift that will dramatically affect rankings. At the tail-end of February, they announced:  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Yikes. The message is clear: Cater to mobile customers or face virtual obscurity by April 21st! #Mobilegeddon is coming 4/21. Is your website ready? Find out in this #infographicClick To Tweet What We Know About Google s Search Update, Mobilegeddon Businesses can prepare for Mobilegeddon by: - Reading Google’s mobile usability reports. - Using the mobile friendly testing tool. - Gathering tips
http://bit.ly/1C1JHGO

Mod Girl Marketing Discusses How Outsourcing Marketing Could Save Companies $377,000 Annually

Marketing is one of the most important ways businesses compete. Companies can leverage the playing field by outsourcing to an experienced marketing firm and tapping nearly $377,000 a year in resources, says Mandy McEwen, founder of Mod Girl Marketing.San Diego, CA -- (ReleaseWire) -- 03/18/2015 -- Online marketing is one of the chief ways businesses compete and leverage the playing field. Larger corporations may not think twice about adding staff members with salaries, health insurance benefits, and vacation packages. Yet, for a mid-sized business, each additional employee could affect the company s bottom line and ability to grow. At the same time, they cannot afford to sit idle as the competition lurches ahead. Outsourcing some of these marketing duties becomes the obvious choice, says Mandy McEwen, founder of Mod Girl Marketing. McEwen says companies can save big on the following tangible business expenses: - $73,000 for mid-level marketer salary (taken from 2015 MOZ salary report)
http://bit.ly/1BU7Pv1

Mod Girl Marketing Discusses How Outsourcing Marketing Could Save Companies $377,000 Annually

Marketing is one of the most important ways businesses compete. Companies can leverage the playing field by outsourcing to an experienced marketing firm and tapping nearly $377,000 a year in resources, says Mandy McEwen, founder of Mod Girl Marketing.San Diego, CA -- (ReleaseWire) -- 03/18/2015 -- Online marketing is one of the chief ways businesses compete and leverage the playing field. Larger corporations may not think twice about adding staff members with salaries, health insurance benefits, and vacation packages. Yet, for a mid-sized business, each additional employee could affect the company s bottom line and ability to grow. At the same time, they cannot afford to sit idle as the competition lurches ahead. Outsourcing some of these marketing duties becomes the obvious choice, says Mandy McEwen, founder of Mod Girl Marketing. McEwen says companies can save big on the following tangible business expenses: - $73,000 for mid-level marketer salary (taken from 2015 MOZ salary report)
http://bit.ly/1BU7Pv1

Pursue Dreams and Lead with Courage

Leading with courage requires us to overcome our fears and feelings of hopelessness in the pursuit of the action we believe is the right choice. Courage empowers us to face difficult situations even if we run in to roadblocks that cause us to feel uncertain or overwhelmed. Courage comes from the French meaning, to give heart. Leading courageously gives encouragement to others and in today’s times is required to pursue our dreams and be the best we can be. This can be difficult though, especially in some organizations. In general, people do not like to rock the boat or sway from the company cultural norms. So many leaders have shared their frustration with me about disparity between what they had hoped their company culture would be and what it actually turned out to be. Starting a company and setting values and norms and keeping them can prove challenging. To build a strong positive culture, have clarity on your direction, develop and communicate your company values and hire the rig
http://bit.ly/1GAAXqN

8 Benefits Of Hiring A Marketing Agency Over In-House

Determining how to market your business online is a difficult decision and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house marketers or a marketing agency does not just come down to price, but maximum efficiency, too, as you will see this week. Here s our rundown of the top 8 reasons to outsource some of your marketing work to a firm like Mod Girl Marketing. 8 Benefits of Hiring A Marketing Agency Over In-House Marketers 1. You don t have to pay a marketer s full-time salary. Salaries for mid-career marketing professionals can be quite expensive: Digital Marketing Manager: $73K Web Designer: $47K Social Media Manager: $49K SEO Marketer: $60K Content Writer: $55K Graphic Designer: $53K So the total cost of hiring all these staff members in-house would come to $337,000 a year... but don’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training cos
http://bit.ly/1MwD0zV

8 Benefits Of Hiring A Marketing Agency Over In-House

Determining how to market your business online is a difficult decision and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house marketers or a marketing agency does not just come down to price, but maximum efficiency, too, as you will see this week. Here s our rundown of the top 8 reasons to outsource some of your marketing work to a firm like Mod Girl Marketing. 8 Benefits of Hiring A Marketing Agency Over In-House Marketers 1. You don t have to pay a marketer s full-time salary. Salaries for mid-career marketing professionals can be quite expensive: Digital Marketing Manager: $73K Web Designer: $47K Social Media Manager: $49K SEO Marketer: $60K Content Writer: $55K Graphic Designer: $53K So the total cost of hiring all these staff members in-house would come to $337,000 a year... but don’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training cos
http://bit.ly/1MwD0zV

Mod Girl Marketing Releases Top 10 Reasons to Hire a WordPress Consultant in 2015

Mandy McEwen, founder of Mod Girl Marketing, discusses 10 reasons why one may hire an expert.San Diego, CA -- (ReleaseWire) -- 03/11/2015 -- More than half the websites out there are powered by WordPress. With an abundance of free resources online, business owners may be tempted to create their own site on the platform. However, there are many reasons why business is still booming for WordPress consultants like Mandy McEwen from Mod Girl Marketing, a digital marketing firm based out of Southern California. "There are three types of clients we typically see," McEwen explains. "The first is the busy startup professional who has a lot on their plate and just wants a blog up and running as quickly and efficiently as possible. The second is the business owner who already has a site, but feels it could be performing better in terms of loading time, SEO, content, and extra bells-and-whistles. The third is someone who wants to get a crash course in WordPress and pays the hourly rate for infor
http://bit.ly/1FaxpgJ

Mod Girl Marketing Releases Top 10 Reasons to Hire a WordPress Consultant in 2015

Mandy McEwen, founder of Mod Girl Marketing, discusses 10 reasons why one may hire an expert.San Diego, CA -- (ReleaseWire) -- 03/11/2015 -- More than half the websites out there are powered by WordPress. With an abundance of free resources online, business owners may be tempted to create their own site on the platform. However, there are many reasons why business is still booming for WordPress consultants like Mandy McEwen from Mod Girl Marketing, a digital marketing firm based out of Southern California. "There are three types of clients we typically see," McEwen explains. "The first is the busy startup professional who has a lot on their plate and just wants a blog up and running as quickly and efficiently as possible. The second is the business owner who already has a site, but feels it could be performing better in terms of loading time, SEO, content, and extra bells-and-whistles. The third is someone who wants to get a crash course in WordPress and pays the hourly rate for infor
http://bit.ly/1FaxpgJ

Why You Still Need A WordPress Consultant in 2015

In a time where Do-It-Yourself is fashionable and free information is readily available online, it can be hard to imagine how business professionals can make a living as WordPress consultants but, believe us, there is plenty of business to go around! Often, the desire to learn a few new skills are outweighed by the desire to simply have the website done and looking as professional as possible. Even though it s easy to get a basic site up on WordPress, you could easily spend hours tinkering with different layouts, agonizing over which plugins to choose, and spending countless hours trying to improve site speed. We ll give you a quick rundown of why people are hiring WordPress consultants in 2015. Top 10 Reasons To Hire A WordPress Consultant 1. To cut through the clutter  There are thousands of WordPress themes and plugins out there. How do you find the one that best suits your needs? 2. To develop a custom site  Want something that doesn t look like a carbon copy of what everyone e
http://bit.ly/1A1RuzT

Why You Still Need A WordPress Consultant in 2015

In a time where Do-It-Yourself is fashionable and free information is readily available online, it can be hard to imagine how business professionals can make a living as WordPress consultants but, believe us, there is plenty of business to go around! Often, the desire to learn a few new skills are outweighed by the desire to simply have the website done and looking as professional as possible. Even though it s easy to get a basic site up on WordPress, you could easily spend hours tinkering with different layouts, agonizing over which plugins to choose, and spending countless hours trying to improve site speed. We ll give you a quick rundown of why people are hiring WordPress consultants in 2015. Top 10 Reasons To Hire A WordPress Consultant 1. To cut through the clutter  There are thousands of WordPress themes and plugins out there. How do you find the one that best suits your needs? 2. To develop a custom site  Want something that doesn t look like a carbon copy of what everyone e
http://bit.ly/1A1RuzT

Mod Girl Marketing Shares 8 Quick Tips for Twitter Lead Generation

Mandy McEwen, founder of Mod Girl Marketing, discusses how to attract more Twitter followers who will convert to buyers, and how to use the latest social media tools for better social media monitoring.San Diego, CA -- (ReleaseWire) -- 03/05/2015 -- With an estimated 288 million active monthly users, Twitter is a beacon to marketers that can t be ignored. Not all of these users are prospects, of course, which poses a challenge for marketers who wish to find people who would be genuinely interested in their offerings, as well as people who are further along the purchase cycle and ready to buy. In last week s blog, Mandy McEwen, founder of social media firm Mod Girl Marketing, offers eight helpful tips for more effective Twitter lead generation. "Twitter offers a lot of built-in functionality that can help marketers a great deal," explains Mandy, "but these features are not always evident. For instance, many marketers are still lagging behind the use of Twitter Cards, which are a really
http://bit.ly/1aMls5h

Mod Girl Marketing Shares 8 Quick Tips for Twitter Lead Generation

Mandy McEwen, founder of Mod Girl Marketing, discusses how to attract more Twitter followers who will convert to buyers, and how to use the latest social media tools for better social media monitoring.San Diego, CA -- (ReleaseWire) -- 03/05/2015 -- With an estimated 288 million active monthly users, Twitter is a beacon to marketers that can t be ignored. Not all of these users are prospects, of course, which poses a challenge for marketers who wish to find people who would be genuinely interested in their offerings, as well as people who are further along the purchase cycle and ready to buy. In last week s blog, Mandy McEwen, founder of social media firm Mod Girl Marketing, offers eight helpful tips for more effective Twitter lead generation. "Twitter offers a lot of built-in functionality that can help marketers a great deal," explains Mandy, "but these features are not always evident. For instance, many marketers are still lagging behind the use of Twitter Cards, which are a really
http://bit.ly/1aMls5h