Top 8 Ways Shoppers Will Use Mobile Phones On Black Friday

Up to 140 million people are expected to shop online and offline from Black Friday through the weekend, according to the National Retail Federation. While this may sound like a huge number, it actually represents a decline of 5 percent from last  year s projection. Analysts say consumers are likely to see bigger discounts this year, but the fiscal cliff and sequestration will dampen shopper enthusiasm slightly. One area that all experts agree will boom is mobile shopping. In 2011, 14.3 percent of shoppers used their mobile phones to access a retailer website. Last year, this number jumped to 24 percent. It s expected to climb to as high as 44 percent this year, according to MarketLand. Mobile shoppers aren t just clicking buy from their phones, however. There are many more uses for a smartphone on Black Friday this year. 1. Look up information and customer reviews while in store. Consumers still like to look at and touch items in-store. Yet, they also don t want to buy an item they

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Mod Girl Marketing Helps Fitness Pros Pump Up Their Marketing

By re-launching their websites and expanding their digital presence, the dedicated labors of Mod Girl Marketing have resulted in global success among fitness professionals.San Diego, CA -- (SBWIRE) -- 11/22/2013 -- Mod Girl Marketing and the fitness industry have something in common. Their primary goal is results. So when Mod Girl Marketing combined their efforts with two fitness gurus to re-launch their websites, it’s not surprising the results were bigger, faster, and stronger than ever before. Fitness Over Hollywood’s Brent Blansett came to Mod Girl Marketing looking for a completely new design for his website. His current website was outdated and wasn’t getting the traffic it deserved. After a brief sit down with Mandy McEwen, however, he was able to pick out the perfect setting, look, and feel of his website. Personal training packages like the one Blansett offers are extremely competitive. Within days he was up on the 2nd page in Google search results, and after he read Mc

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Outsource Company Newsletter: Is It A Good Idea?

Company newsletters are one of the best ways to stay fresh in the minds of your customers. As they say, The money is in the list. Every time you reach out and touch a prospect with your message, you are one step closer to making that sale. The National Sales Executive Association found that 80% of sales are made on the 5th to 12th contact with a person. A newsletter is a great way to reach out and make regular contact through tips, coupons, community news, and providing helpful articles. Best of all, these newsletters send out a clear message: your company is an expert and leader in your field. Furthermore, company newsletters benefit your business by: Increasing awareness about new products / services Creating a first impression Soliciting more business without being pushy Educating prospects Generating word of mouth referrals Building a contact list Establishing trust Expediting the sales process Networking with other professionals, and Adding value to current offerings. Why Outso

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Britney Spears Teaches Business Owners Lessons in Rebranding

Mod Girl Marketing demonstrates how businesses can learn from Britney Spears’ recent come back by following her rebranding strategies to create a better image.San Diego, CA -- (SBWIRE) -- 11/14/2013 -- Britney Spears is showing a different side of herself lately. Fresh, relatable lyrics from her new album Britney Jean, and significant reduction in public displays of crazy have even gotten the attention of Planet Hollywood who has booked her for a 100 show residency. It’s been a long road for Britney since her Mickey Mouse Club days. Through broken marriages, drug use, meltdowns, court battles, and a negative public image she is once again on top. Like many businesses, she had to work to stay relevant by focusing on her core strengths and rebranding herself. In their latest blog post, Mod Girl Marketing demonstrates that business owners who feel in a rut or that their digital marketing presence is lacking can learn a lot from this blonde superstar. Like Britney, businesses suff

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Britney Spears' Teaches Business Owners Lessons in Rebranding

Mod Girl Marketing demonstrates how businesses can learn from Britney Spears’ recent come back by following her rebranding strategies to create a better image.San Diego, CA -- (SBWIRE) -- 11/14/2013 -- Britney Spears is showing a different side of herself lately. Fresh, relatable lyrics from her new album Britney Jean, and significant reduction in public displays of crazy have even gotten the attention of Planet Hollywood who has booked her for a 100 show residency. It’s been a long road for Britney since her Mickey Mouse Club days. Through broken marriages, drug use, meltdowns, court battles, and a negative public image she is once again on top. Like many businesses, she had to work to stay relevant by focusing on her core strengths and rebranding herself. In their latest blog post, Mod Girl Marketing demonstrates that business owners who feel in a rut or that their digital marketing presence is lacking can learn a lot from this blonde superstar. Like Britney, businesses suff

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8 Digital Ways You Can Help The Victims Of Typhoon Haiyan In The Philippines

Typhoon Haiyan (known locally as Typhoon Yolanda) ripped through the Philippines from November 3rd to 11th, achieving the infamous title of strongest tropical cyclone to make landfall. Twenty-foot storm surges and wind gusts of 195 mph left behind a path of total destruction throughout Tacloban, Leyte, Cadiz City, Guiuan and Busuanga. (Keep in mind, Hurricane Katrina had winds of 175 mph.) The official death toll is up to 1,866 confirmed, but is expected to rise to more than 10,000 by the time all the bodies are recovered. An estimated $865.4 million in damage has been done, but the biggest task ahead is getting food, water and supplies to the 11.3 million people affected by Haiyan. According to the UN, this includes 673,000 people who are now displaced, with nowhere to live. Thankfully, social media and internet resources have made it easier than ever for people abroad to send aid. 8 Digital Ways To Help Typhoon Haiyan Victims Image Source: VOANews.com 1. Put your money where your m

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Mod Girl Marketing Offers Tips on Timing a Business Rebranding

Mod Girl Marketing provides a well-timed, rebranding overhaul for businesses looking to update their image to one that better reflects their brand vision.San Diego, CA -- (SBWIRE) -- 11/07/2013 -- “Rebranding a company can be a powerful game-changer… but only if it’s done at the right time,” Mandy McEwen, owner of Mod Girl Marketing says in her blog Rebranding A Company – When Is The Right Time? “An ill-timed rebrand has hurt sales and company image among consumers.” Examples she gives are Coca Cola and Gap, big-name companies, who made a small change and saw waves of consumer backlash for their efforts. In these cases their poorly timed efforts cost them millions. But like many things in life, timing is critical to rebranding. Change time-honored tradition too soon, and you could see a revolt of criticism. Mod Girl Marketing suggests waiting until the occasion is ripe for a rebranding opportunity. These occasions include, but are not limited to, when the target market d

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What Businesses Can Learn From Britney Spears On Re-Branding

Britney Spears first captured America s heart as an innocent, adorable youngster on the Mickey Mouse Club, alongside fellow superstars Ryan Gosling, Justin Timberlake and Christina Aguilera. Before long, she was strutting her stuff as a good-girl-gone-bad in provocative music videos like a young Madonna. After a rocky road of drug abuse, postpartum weight issues, a shaved head and shamefully public court battles, it looks like Britney is back in the spotlight with a whole new image. The pop star proves that rebranding can be a valuable tool for artists and businesses alike. The New Britney Jean This year, Britney will soon release her 8th studio album, titled Britney Jean. The songs caught the attention of Planet Hollywood in Las Vegas who booked her for a 100-show residency through 2015. With this album, Spears told fans, I want to show you a different side of myself. Her lyrics are more personal and relatable, she says, and the collaborations she s done along the way have created

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Top 8 Reasons to Redesign Your Website

Thinking about a website redesign to kick off the New Year with a new face for your business? Consumers have confirmed the importance of business websites time and time again. Just look at some of these statistics from Stanford researchers: Given the importance of a solid, updated website these days, you may suspect that a website redesign is in your near future. Here we give you eight sure-fire signs that the time to act is now! 8 Reasons Your Website is Outdated and Needs Redesigned: 1. Your website isn t as responsive as it could be. People have certain expectations when arriving at your site. They want to navigate from page to page instantaneously. They want to find the information they re looking for at-a-glance. They don t want to have to download a lot of information, watch videos to get the basic information they ve come for, or have to sort through clutter. Sometimes bigger is not always better. Are all those fancy scripts, textures, images and videos costing you in respon

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