Friday, August 29, 2014

How Yelp Can Increase Sales For Your Home Improvement Business


Review sites received a huge boost in ranking recently, thanks to Google s new Pigeon update. Suddenly, when you re searching for a home improvement company say, Orange County Shutters the top page results now include sites like Yelp, Yellow Pages and Google Reviews. While word-of-mouth will still bring you some of the best customers, there s no doubt that soliciting reviews are a must for your online marketing arsenal.   Why Your Home Improvement Business Needs Yelp According to Search Engine Land, 79% of consumers trust online reviews as much as personal recommendations! The majority of people read just six reviews before forming an opinion good or bad. Authenticity is important, especially with older readers, so don t think you can get away with paying people off for reviews or spamming these sites yourself. Click to Tweet: #Fact: 79% of consumers trust online reviews as much as personal referrals! via @modgirlmktg http://ctt.ec/z45d0+ With 100 million unique visitors and a th
http://bit.ly/1ll0Xkj

How Yelp Can Increase Sales For Your Home Improvement Business


Review sites received a huge boost in ranking recently, thanks to Google s new Pigeon update. Suddenly, when you re searching for a home improvement company say, Orange County Shutters the top page results now include sites like Yelp, Yellow Pages and Google Reviews. While word-of-mouth will still bring you some of the best customers, there s no doubt that soliciting reviews are a must for your online marketing arsenal.   Why Your Home Improvement Business Needs Yelp According to Search Engine Land, 79% of consumers trust online reviews as much as personal recommendations! The majority of people read just six reviews before forming an opinion good or bad. Authenticity is important, especially with older readers, so don t think you can get away with paying people off for reviews or spamming these sites yourself. Click to Tweet: #Fact: 79% of consumers trust online reviews as much as personal referrals! via @modgirlmktg http://ctt.ec/z45d0+ With 100 million unique visitors and a th
http://bit.ly/1ll0Xkj

Wednesday, August 27, 2014

Social Media Consultant Releases 8 Ways to Get More Social Shares


San Diego, CA -- (ReleaseWire) -- 08/27/2014 -- Anyone who engages on Facebook, Twitter, or other social media platforms wants to get more readers. From individuals, to travel bloggers, to businesses of any size. Mandy McEwen, President and Founder of Mod Girl Marketing, reveals eight ways to convert readers to content-sharing fans. She encourages social media users to start by doing their homework. By sharing unique, interesting, and applicable content to your fans and followers, businesses have a better chance of garnering those coveted shares. To maximize a post’s potential, also be sure to include a shareable image. Individuals are drawn to great images, so whether your post has more information, or is just the image, shares are more likely when an image is associated. Along with interesting content, posts should be authentic and appeal to readers’ emotions. Robotic posting will result in a robotic response. In this same vein, the individuals in your organization need to be co
http://bit.ly/1qh7Hi1

Social Media Consultant Releases 8 Ways to Get More Social Shares


San Diego, CA -- (ReleaseWire) -- 08/27/2014 -- Anyone who engages on Facebook, Twitter, or other social media platforms wants to get more readers. From individuals, to travel bloggers, to businesses of any size. Mandy McEwen, President and Founder of Mod Girl Marketing, reveals eight ways to convert readers to content-sharing fans. She encourages social media users to start by doing their homework. By sharing unique, interesting, and applicable content to your fans and followers, businesses have a better chance of garnering those coveted shares. To maximize a post’s potential, also be sure to include a shareable image. Individuals are drawn to great images, so whether your post has more information, or is just the image, shares are more likely when an image is associated. Along with interesting content, posts should be authentic and appeal to readers’ emotions. Robotic posting will result in a robotic response. In this same vein, the individuals in your organization need to be co
http://bit.ly/1qh7Hi1

Thursday, August 21, 2014

8 Ways To Get More Social Media Shares


The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has gone viral. After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really covered all angles the prevalence of zumba injuries, why zumba injuries have gone up, which injuries are most common, and tips
http://bit.ly/1oV2iPH

8 Ways To Get More Social Media Shares


The dream of every writer is to get as many eyes on a piece of written content as possible. Nothing is better than a blog that has gone viral. After a small amount of effort, fan sharing and buzz is the gift that keeps on giving long after the pen has been put down. So how does one encourage friends to become content-sharing fans? The answers are surprisingly simple. Check out this great infographic by Mari Smith on ways to boost Facebook shares: Here are #8ways to get more social media shares: 1. Do your homework. Nothing beats ORIGINAL, INTERESTING, INFORMATIVE content. Naturally, people want to share something they like. One of our writers helped a client bring in over 5,000 visitors literally overnight by writing a well-researched piece about Zumba Dance injuries that was picked up by Zumba instructors on Facebook and shared to the masses. The post really covered all angles the prevalence of zumba injuries, why zumba injuries have gone up, which injuries are most common, and tips
http://bit.ly/1oV2iPH

Mod Girl Marketing Posts Top Ten Social Monitoring Tools for Brands


San Diego, CA -- (ReleaseWire) -- 08/21/2014 -- Many businesses know their social media presence can be a blessing or a curse. Word of mouth on social media and review sites can do wonders for business—or create a hairy situation. Mod Girl Marketing, a boutique digital marketing firm, released a list of social monitoring tools that will make it easier for businesses to monitor their brand across the internet. By listening and careful monitoring, brands can minimize damage from negative press or reviews, and capitalize on positive reviews and comments. With the right tools in place, businesses will be able to keep an eye on their brands, the names of their key players, competitors, and even clients and strategic partners. These tools also make it easier for brands to address important industry trends in their blog posts, newsletters, and press releases. Ranging from free to premium paid services, Mod Girl’s list includes tools like Google Alerts to Mention and Hootsuite, which all
http://bit.ly/1oUyiDm

Mod Girl Marketing Posts Top Ten Social Monitoring Tools for Brands


San Diego, CA -- (ReleaseWire) -- 08/21/2014 -- Many businesses know their social media presence can be a blessing or a curse. Word of mouth on social media and review sites can do wonders for business—or create a hairy situation. Mod Girl Marketing, a boutique digital marketing firm, released a list of social monitoring tools that will make it easier for businesses to monitor their brand across the internet. By listening and careful monitoring, brands can minimize damage from negative press or reviews, and capitalize on positive reviews and comments. With the right tools in place, businesses will be able to keep an eye on their brands, the names of their key players, competitors, and even clients and strategic partners. These tools also make it easier for brands to address important industry trends in their blog posts, newsletters, and press releases. Ranging from free to premium paid services, Mod Girl’s list includes tools like Google Alerts to Mention and Hootsuite, which all
http://bit.ly/1oUyiDm

Wednesday, August 20, 2014

Mod Girl Marketing Launches Affiliate Program for Referrals


Press Release via ReleaseWire San Diego, CA (ReleaseWire) 08/18/2014 Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several diff
http://bit.ly/1qq2IJg

Mod Girl Marketing Launches Affiliate Program for Referrals


Press Release via ReleaseWire San Diego, CA (ReleaseWire) 08/18/2014 Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several diff
http://bit.ly/1qq2IJg

Monday, August 18, 2014

Mod Girl Marketing Announces Affiliate Program for Referrals


San Diego, CA -- (ReleaseWire) -- 08/18/2014 -- Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several different industries. Fro
http://bit.ly/1w0JvX1

Mod Girl Marketing Announces Affiliate Program for Referrals


San Diego, CA -- (ReleaseWire) -- 08/18/2014 -- Mod Girl Marketing has found that their best business and clients come from referrals, and thus are seeking to build their referral network. To do so, Mod Girl® has launched an Affiliate Program, compensating referrers with a 15% sales commission. The Mod Girl team has worked with clients from coast to coast in a variety of industries and is ready to handle any online marketing needs. From brand development to copywriting, email and newsletter marketing to search engine optimization and pay per click advertising, and many other online marketing services, Mod Girl Marketing has a team of experts on staff ready to take any business to the next level. With an emphasis on content marketing, Mod Girl has assembled an experienced group of writers with Master’s level education or 10+ years of business writing. Mod Girl Marketing has been launching successful marketing campaigns for over four years and across several different industries. Fro
http://bit.ly/1w0JvX1

Friday, August 15, 2014

10 Social Monitoring Tools that Every Brand Needs to Know


Social media can be a double-edged sword. One morning, you may wake up and feel a big proverbial hug when you notice people are singing your praises like a canary on social media sites. Another day, you may feel the pit of your stomach drop when you find a bad review on Yelp, as the characters on Portlandia did The best way to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Keep an eye on your brand name, your personal name, the names of your competitors, and the names of your clients (if you re in the B2B field). Look up important industry terms for blog topic, newsletter, and press release ideas. Keep a pulse on what s being said so you can improve and decide where you focus your marketing next.  Here are 10 social monitoring tools to make brand management easier Google / Google Alerts Simply enter a few keywords and wait for the emails to arrive, letting you know when those words
http://bit.ly/1rdnVwc

10 Social Monitoring Tools that Every Brand Needs to Know


Social media can be a double-edged sword. One morning, you may wake up and feel a big proverbial hug when you notice people are singing your praises like a canary on social media sites. Another day, you may feel the pit of your stomach drop when you find a bad review on Yelp, as the characters on Portlandia did The best way to survive and thrive online is to watch out for negative press, capitalize on positive comments, and use social media tools to make monitoring easy. Keep an eye on your brand name, your personal name, the names of your competitors, and the names of your clients (if you re in the B2B field). Look up important industry terms for blog topic, newsletter, and press release ideas. Keep a pulse on what s being said so you can improve and decide where you focus your marketing next.  Here are 10 social monitoring tools to make brand management easier Google / Google Alerts Simply enter a few keywords and wait for the emails to arrive, letting you know when those words
http://bit.ly/1rdnVwc

Wednesday, August 13, 2014

Digital Marketing Expert Publishes Top Ways New Google Pigeon Algorithm Changes Local SEO


San Diego, CA -- (ReleaseWire) -- 08/13/2014 -- Mandy McEwen, Founder and CEO of Mod Girl Marketing, released the top eight ways Google’s new algorithm, Pigeon, has changed local SEO. Google search algorithms are constantly updating, and the team at Mod Girl Marketing works to keep up on the newest releases. This ensures their clients’ sites are up to date and rank well in searches. On her blog, McEwen give her readers a rundown on the newest changes along with hints and tips to address those changes. Her company, Mod Girl Marketing, can also help companies looking to maximize their sites and optimize for best search results. Some of the changes she addresses include the way review sites (including Google reviews) have been given more prominence in search results. It is imperative that businesses claim their official page on Google, Yelp, and other review sites and continually monitor the posts. Mobile users also get tailored results for their location and neighborhoods are given
http://bit.ly/Vj7Y9d

Digital Marketing Expert Publishes Top Ways New Google Pigeon Algorithm Changes Local SEO


San Diego, CA -- (ReleaseWire) -- 08/13/2014 -- Mandy McEwen, Founder and CEO of Mod Girl Marketing, released the top eight ways Google’s new algorithm, Pigeon, has changed local SEO. Google search algorithms are constantly updating, and the team at Mod Girl Marketing works to keep up on the newest releases. This ensures their clients’ sites are up to date and rank well in searches. On her blog, McEwen give her readers a rundown on the newest changes along with hints and tips to address those changes. Her company, Mod Girl Marketing, can also help companies looking to maximize their sites and optimize for best search results. Some of the changes she addresses include the way review sites (including Google reviews) have been given more prominence in search results. It is imperative that businesses claim their official page on Google, Yelp, and other review sites and continually monitor the posts. Mobile users also get tailored results for their location and neighborhoods are given
http://bit.ly/Vj7Y9d

Thursday, August 7, 2014

The Value of a Content Marketing Consultant


Wondering whether you should add a content marketing consultant to the team in 2014? Get the facts here and discover the value of a content marketing consultant.
http://bit.ly/1u2FPBW

The Value of a Content Marketing Consultant


Wondering whether you should add a content marketing consultant to the team in 2014? Get the facts here and discover the value of a content marketing consultant.
http://bit.ly/1u2FPBW

Tuesday, August 5, 2014

On-Page SEO Checklist for Businesses Released by Mod Girl Marketing


San Diego, CA -- (ReleaseWire) -- 08/05/2014 -- Mod Girl Marketing, a boutique digital marketing firm, published last week a guide for on-page SEO for businesses. Most businesses know what SEO is, but can be confused on how to implement SEO tactics to maximize their searchability. Though search engine algorithms are subject to change frequently, the time-tested tips put forth by Mod Girl® help businesses get the most out of their websites. This on-page SEO checklist gives businesses an actionable list to keep their site traffic up and pages optimized. Starting with title tags, meta tags, and heading tags, the Mod Girl team gives definitions, tips for use, and even ideas on WordPress plugins to streamline SEO tasks. Giving both the search bots and the human readers new and exciting content is paramount in SEO and keeping search rankings up. In their article, Mod Girl Marketing gives readers a quick rundown on the latest from Google and how to address those updates for best results. Lo
http://bit.ly/1oaNN8W

On-Page SEO Checklist for Businesses Released by Mod Girl Marketing


San Diego, CA -- (ReleaseWire) -- 08/05/2014 -- Mod Girl Marketing, a boutique digital marketing firm, published last week a guide for on-page SEO for businesses. Most businesses know what SEO is, but can be confused on how to implement SEO tactics to maximize their searchability. Though search engine algorithms are subject to change frequently, the time-tested tips put forth by Mod Girl® help businesses get the most out of their websites. This on-page SEO checklist gives businesses an actionable list to keep their site traffic up and pages optimized. Starting with title tags, meta tags, and heading tags, the Mod Girl team gives definitions, tips for use, and even ideas on WordPress plugins to streamline SEO tasks. Giving both the search bots and the human readers new and exciting content is paramount in SEO and keeping search rankings up. In their article, Mod Girl Marketing gives readers a quick rundown on the latest from Google and how to address those updates for best results. Lo
http://bit.ly/1oaNN8W