8 Steps to a Solid Social Media Strategy

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media s importance, business owners big and small want to know, How do I develop a more effective, efficient social media strategy that grows my customer base? We ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural. What do great party guests have? First of all, they look sharp and presentable. That s where a good so
http://bit.ly/1HEYB7K

8 Steps to a Solid Social Media Strategy

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media s importance, business owners big and small want to know, How do I develop a more effective, efficient social media strategy that grows my customer base? We ve got just the checklist for you, but first, consider this quote from fellow digital marketer Veronica Fielding: “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.” In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural. What do great party guests have? First of all, they look sharp and presentable. That s where a good so
http://bit.ly/1HEYB7K

Marketing Experts Release Article on the Success of Home Depot's Marketing Strategies

San Diego, CA -- (ReleaseWire) -- 11/24/2014 -- Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts. Looking at the various channels Home Depot uses, Mod Girl® details the ways the Home Depot team has leveraged online communities, how-to YouTube videos, a strong Twitter and Facebook presence, and clever Vine videos. By integrating their online efforts with what is happening in stores, the aligned efforts are yielding a great ROI. For all their channels, Home Depot takes a unique approach to content creation. For their blog, they utilize store associates who contribute posts in their area of expertise. This way, content is fresh and applicable based on what H
http://bit.ly/1HDbRtA

Marketing Experts Release Article on the Success of Home Depot's Marketing Strategies

San Diego, CA -- (ReleaseWire) -- 11/24/2014 -- Home Depot is seeing significant gains in their sales and earnings per share. The marketing world is buzzing with the tools and tactics the team at Home Depot is utilizing to bolster their sales. From a look at their tools to the ways their content marketing is smarter to key takeaways, the team at Mod Girl Marketing breaks down how Home Depot is maximizing their marketing efforts. Looking at the various channels Home Depot uses, Mod Girl® details the ways the Home Depot team has leveraged online communities, how-to YouTube videos, a strong Twitter and Facebook presence, and clever Vine videos. By integrating their online efforts with what is happening in stores, the aligned efforts are yielding a great ROI. For all their channels, Home Depot takes a unique approach to content creation. For their blog, they utilize store associates who contribute posts in their area of expertise. This way, content is fresh and applicable based on what H
http://bit.ly/1HDbRtA

How to Gain New Customers by Utilizing Social Media

For many businesses, small and large, the conversation has shifted from why should we be using social media to how should we be using our social media channels effectively . Social media is a powerful tool. If used productively, your business will see an increase of brand awareness, website traffic and conversation. However many businesses have their priorities all wrong. In order to understand where their money is being spent, they treat social media as a sales pitch. Their potential customers join social media to be social, not to be bombarded with continuous advertisements, so their efforts are often wasted. Here are six ways your business should be using social media to acquire new customer leads: Introduce Cultural Anthropology It is important to know where your customers are. There are cultural anthropology tools which allow you to input your customers email addresses in return for insight to which social network channels that customer is actively on. Flowtown and Rapleaf allow
http://bit.ly/1oZHszz

How to Gain New Customers by Utilizing Social Media

For many businesses, small and large, the conversation has shifted from why should we be using social media to how should we be using our social media channels effectively . Social media is a powerful tool. If used productively, your business will see an increase of brand awareness, website traffic and conversation. However many businesses have their priorities all wrong. In order to understand where their money is being spent, they treat social media as a sales pitch. Their potential customers join social media to be social, not to be bombarded with continuous advertisements, so their efforts are often wasted. Here are six ways your business should be using social media to acquire new customer leads: Introduce Cultural Anthropology It is important to know where your customers are. There are cultural anthropology tools which allow you to input your customers email addresses in return for insight to which social network channels that customer is actively on. Flowtown and Rapleaf allow
http://bit.ly/1oZHszz

How Home Depot’s Marketing Strategy is Paying Off

Home Depot and Lowe s are unarguably the titans of home improvement retail, but which company is more successful? Quarterly results posted at the end of August showed that Home Depot was chugging ahead in every way. Their store sales were up 5.8% from last year, beating their 4.5% estimate. Meanwhile, Lowe s saw a 4.4% increase in sales. Furthermore, Home Depot stock shares shot up 9%. Expenses hardly increased, so Home Depot s earnings per share rose 22.6%, compared to Lowe s increase of 18.2%. We believe much of this increase is related to their online marketing strategy, which has all the bloggers talking. What Online Marketing Tools Does Home Depot Use? Home Depot markets their brand through: - Online Communities: Customers can ask questions about projects and repairs. Managers and department heads respond. - YouTube Videos: Carefully plotted, professional videos anticipate which seasonal projects consumers will be thinking about. In-depth features run like home improvement TV sho
http://bit.ly/113li4s

How Home Depot’s Marketing Strategy is Paying Off

Home Depot and Lowe s are unarguably the titans of home improvement retail, but which company is more successful? Quarterly results posted at the end of August showed that Home Depot was chugging ahead in every way. Their store sales were up 5.8% from last year, beating their 4.5% estimate. Meanwhile, Lowe s saw a 4.4% increase in sales. Furthermore, Home Depot stock shares shot up 9%. Expenses hardly increased, so Home Depot s earnings per share rose 22.6%, compared to Lowe s increase of 18.2%. We believe much of this increase is related to their online marketing strategy, which has all the bloggers talking. What Online Marketing Tools Does Home Depot Use? Home Depot markets their brand through: - Online Communities: Customers can ask questions about projects and repairs. Managers and department heads respond. - YouTube Videos: Carefully plotted, professional videos anticipate which seasonal projects consumers will be thinking about. In-depth features run like home improvement TV sho
http://bit.ly/113li4s

Mod Girl Marketing Releases off-Page SEO Checklist for Businesses

San Diego, CA -- (ReleaseWire) -- 11/06/2014 -- When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO. The main idea for all off-page SEO is to build the credibility of a site by increasing the number of sites and platforms that link back to it. For that reason, social media has become the centerpiece of off-page SEO. There are a number of platforms to utilize, and Facebook, Twitter, Tumblr, Instagram, and more all have different audiences and will promote content linking back to the original site. In the same vein, brands should become very f
http://bit.ly/1E8ddYT

Mod Girl Marketing Releases off-Page SEO Checklist for Businesses

San Diego, CA -- (ReleaseWire) -- 11/06/2014 -- When looking at maximizing the SEO of a business website, there are two types to consider: on-page SEO and off-page SEO. On-page is just that—the content, tags, and website data that make up the actual website. The off-page SEO is far more complicated: involving social media, videos, press releases, blog promotion and commenting, social bookmarking sites, and more. In their latest post, digital marketing boutique Mod Girl Marketing highlights 10 things to take advantage of to improve off-page SEO. The main idea for all off-page SEO is to build the credibility of a site by increasing the number of sites and platforms that link back to it. For that reason, social media has become the centerpiece of off-page SEO. There are a number of platforms to utilize, and Facebook, Twitter, Tumblr, Instagram, and more all have different audiences and will promote content linking back to the original site. In the same vein, brands should become very f
http://bit.ly/1E8ddYT

8 Ways To Boost Your Current Marketing Campaigns With Social Media

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have a presence and compete with other brands in the marketplace. They understand that social media users can find their brand in the site s search engine and friend them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts
http://bit.ly/13JltmU

8 Ways To Boost Your Current Marketing Campaigns With Social Media

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media as a necessary evil. They know they need to at least create a page to have a presence and compete with other brands in the marketplace. They understand that social media users can find their brand in the site s search engine and friend them, and that they can use the site as a place to dump links to their blogs. However, they fail to capitalize on all the innovative ways one can integrate these new social media sites with existing marketing campaigns to maximize value. Here are 8 ways to connect your marketing and social networking efforts
http://bit.ly/13JltmU

Leak Free Releases Groundbreaking, Eco-Friendly One for One Campaign | Nov 4, 2014 - ReleaseWire

It's all about “HER” with the new Leak Free panties created by PadKix Design Lab. Labeled the “Panties that Save,” this groundbreaking product is both environmentally friendly and socially conscious. Created using innovative materials, these unique menstrual panties are absorbent, washable, and reusable, which means less waste in landfills and more freedom for women. For every single Leak Free purchase, buyers donate one menstrual panty to “HER”, an adolescent girl living in an undeveloped country. It's new. It's progressive. It's never been done before, and it needs financial backing.
http://bit.ly/1AfhoFz

Off-Page SEO Checklist: Are you using these 10 strategies?

There are two ways to improve your positioning on the Internet: on-page SEO (which involves tweaking your website data and content) and off-page SEO (which involves using other websites to validate yours). As you may recall, we covered 10 on-page SEO tips to help you gain better search engine presence. Today we ll discuss what you can do to improve your search engine positioning through channels other than your own website. This is where you can really get into trouble if you re not careful. Many spammy tactics are still widely used, but can get your site banished into obscurity. Here at Mod Girl Marketing, we ONLY use Google-approved, white-hat SEO tactics that have proven to be effective.  1. Social Media Social media has become the centerpiece of an effective off-page SEO strategy. On Twitter, when another user retweets your post, the signal is sent back to search engines that you are a credible source of interesting and relevant information. When multiple people share your conte
http://bit.ly/1wS22SL

Off-Page SEO Checklist: Are you using these 10 strategies?

There are two ways to improve your positioning on the Internet: on-page SEO (which involves tweaking your website data and content) and off-page SEO (which involves using other websites to validate yours). As you may recall, we covered 10 on-page SEO tips to help you gain better search engine presence. Today we ll discuss what you can do to improve your search engine positioning through channels other than your own website. This is where you can really get into trouble if you re not careful. Many spammy tactics are still widely used, but can get your site banished into obscurity. Here at Mod Girl Marketing, we ONLY use Google-approved, white-hat SEO tactics that have proven to be effective.  1. Social Media Social media has become the centerpiece of an effective off-page SEO strategy. On Twitter, when another user retweets your post, the signal is sent back to search engines that you are a credible source of interesting and relevant information. When multiple people share your conte
http://bit.ly/1wS22SL