In-House Vs Agency Infographic

Determining to hire in-house or outsource to an agency is a decision many companies struggle with. Essentially it comes down to weighing the pros and cons and determining your long-term goals. Hiring a full staff of in-house marketers is simply not an option for many companies. Why? For starters, COST. The cost of hiring in-house marketing professionals could easily exceed $337,000 a year. This isn t including benefits and paid leave. Besides cost, what are some other benefits of hiring an agency over in-house marketing professionals? Check out our new infographic that reveals the benefits of hiring a marketing agency vs maintaining an in-house marketing staff. Also, read our new How We Compare page for a detailed analysis that will help you determine what type of digital marketing company to hire. Ready to see what an agency can do for YOUR business? If you are a company searching for digital marketing solutions and need some direction, get in touch with us here.
http://bit.ly/1Kyipdi

In-House Vs Agency Infographic

Determining to hire in-house or outsource to an agency is a decision many companies struggle with. Essentially it comes down to weighing the pros and cons and determining your long-term goals. Hiring a full staff of in-house marketers is simply not an option for many companies. Why? For starters, COST. The cost of hiring in-house marketing professionals could easily exceed $337,000 a year. This isn t including benefits and paid leave. Besides cost, what are some other benefits of hiring an agency over in-house marketing professionals? Check out our new infographic that reveals the benefits of hiring a marketing agency vs maintaining an in-house marketing staff. Also, read our new How We Compare page for a detailed analysis that will help you determine what type of digital marketing company to hire. Ready to see what an agency can do for YOUR business? If you are a company searching for digital marketing solutions and need some direction, get in touch with us here.
http://bit.ly/1Kyipdi

Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing Strategy in 2015 – And 7 Other Trends

Though Facebook and Twitter get all the publicity, LinkedIn is still the preferred channel for B2B marketers. In the latest blog, digital marketing consultant Mandy McEwen shares the latest trends in B2B content marketing for 2015.San Diego, CA -- (ReleaseWire) -- 04/20/2015 -- Twitter and Facebook are often heralded as the best ways for brands to reach consumers. Yet, what about businesses looking to market to other businesses? Do the same marketing channels apply? A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another. Reportedly, 94% of B2B content marketers said LinkedIn was a valuable channel for their marketing efforts. "Think of LinkedIn as an online convention where you re there to chat with people informally," advises digital marketing consultant Mandy McEwen of Mod Girl Marketing. "The LinkedIn crowd doesn t want to be clubbed
http://bit.ly/1D5meQQ

Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing Strategy in 2015 – And 7 Other Trends

Though Facebook and Twitter get all the publicity, LinkedIn is still the preferred channel for B2B marketers. In the latest blog, digital marketing consultant Mandy McEwen shares the latest trends in B2B content marketing for 2015.San Diego, CA -- (ReleaseWire) -- 04/20/2015 -- Twitter and Facebook are often heralded as the best ways for brands to reach consumers. Yet, what about businesses looking to market to other businesses? Do the same marketing channels apply? A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another. Reportedly, 94% of B2B content marketers said LinkedIn was a valuable channel for their marketing efforts. "Think of LinkedIn as an online convention where you re there to chat with people informally," advises digital marketing consultant Mandy McEwen of Mod Girl Marketing. "The LinkedIn crowd doesn t want to be clubbed
http://bit.ly/1D5meQQ

5 Reasons CMOs Should Be Talking About Analytics

Despite the fact that 94% of Chief Marketing Officers believe Analytics will help them reach their goals, adoption has been sluggish. Only an estimated 15-20% of companies use data to drive marketing and business decision-making. As a digital marketing firm specializing in web Analytics, we totally understand why so many executives are reticent to get started. It s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards. However, there are so many different data solutions providers that the task of choosing one in particular can be overwhelming. Futhermore, not everyone has the patience to sift through so much information to find the most actionable points. It takes a special kind of mind to make sense of the complexities associated with Analytics, and to demonstrate the tangible returns that corporate executives want guaranteed before they invest. That s where we come in! Mod Girl Marketing covers all the analytical research and delive
http://bit.ly/1Ok8ZSY

5 Reasons CMOs Should Be Talking About Analytics

Despite the fact that 94% of Chief Marketing Officers believe Analytics will help them reach their goals, adoption has been sluggish. Only an estimated 15-20% of companies use data to drive marketing and business decision-making. As a digital marketing firm specializing in web Analytics, we totally understand why so many executives are reticent to get started. It s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards. However, there are so many different data solutions providers that the task of choosing one in particular can be overwhelming. Futhermore, not everyone has the patience to sift through so much information to find the most actionable points. It takes a special kind of mind to make sense of the complexities associated with Analytics, and to demonstrate the tangible returns that corporate executives want guaranteed before they invest. That s where we come in! Mod Girl Marketing covers all the analytical research and delive
http://bit.ly/1Ok8ZSY

Do Women Have a Leadership Advantage?

http://bit.ly/1IUDuNF

8 B2B Content Marketing Trends to Consider

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We ve got all the answers for you in this week s post! Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year. 8 #B2B Content Marketing Trends to Consider #infographicClick To Tweet
http://bit.ly/1CZPxrq

8 B2B Content Marketing Trends to Consider

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We ve got all the answers for you in this week s post! Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year. 8 #B2B Content Marketing Trends to Consider #infographicClick To Tweet
http://bit.ly/1CZPxrq

How to Build A Successful Business Blog

The decision to start a business blog is a no-brainer once you ve allocated the resources to do so. The more challenging task is figuring out how to create a successful blog that people actually read and how to make an existing blog more efficient in terms of converting leads into sales. This week, we answer all of your most pressing questions pertaining to the art of business blogging. From there, you can choose to implement what you ve learned in-house or request assistance from our team of digital marketing experts. 7 Questions to Ask Yourself Before Starting a Blog What Should My Blog Goals Be? A business blog sucks up time, effort, energy, and capital. Before you start throwing money at the monster, you d better have it on a leash and grounded with a sane strategy. Think of blogging as a journey; before embarking, you ll need a map, an itinerary, and a schedule. Market and topic research is the proverbial equivalent of packing your bags. Before you leave the driveway, set rea
http://bit.ly/1DBqXir

How to Build A Successful Business Blog

The decision to start a business blog is a no-brainer once you ve allocated the resources to do so. The more challenging task is figuring out how to create a successful blog that people actually read and how to make an existing blog more efficient in terms of converting leads into sales. This week, we answer all of your most pressing questions pertaining to the art of business blogging. From there, you can choose to implement what you ve learned in-house or request assistance from our team of digital marketing experts. 7 Questions to Ask Yourself Before Starting a Blog What Should My Blog Goals Be? A business blog sucks up time, effort, energy, and capital. Before you start throwing money at the monster, you d better have it on a leash and grounded with a sane strategy. Think of blogging as a journey; before embarking, you ll need a map, an itinerary, and a schedule. Market and topic research is the proverbial equivalent of packing your bags. Before you leave the driveway, set rea
http://bit.ly/1DBqXir

Mod Girl Marketing Presents 8 Ways Inbound Marketing Increases Revenue

Inbound marketing involves creating user demographic profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. Mandy McEwen, founder of Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to help business owners assess their competitiveness and opportunities for growth using the latest marketing tools and strategies.San Diego, CA -- (ReleaseWire) -- 04/01/2015 -- In the past, marketers believed that direct mail and buying email subscriber lists were the most direct path to drumming up more traffic and converting greater sales. Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effectiv
http://bit.ly/1BM3IfX

Mod Girl Marketing Presents 8 Ways Inbound Marketing Increases Revenue

Inbound marketing involves creating user demographic profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. Mandy McEwen, founder of Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to help business owners assess their competitiveness and opportunities for growth using the latest marketing tools and strategies.San Diego, CA -- (ReleaseWire) -- 04/01/2015 -- In the past, marketers believed that direct mail and buying email subscriber lists were the most direct path to drumming up more traffic and converting greater sales. Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effectiv
http://bit.ly/1BM3IfX