GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing

GoDaddy ignited a controversy among animal rights activists with their yanked 2015 Super Bowl ad. According to Mod Girl Marketing’s Mandy McEwen, this “social media event” offers eight essential takeaways for advertisers.San Diego, CA -- (ReleaseWire) -- 01/30/2015 -- Every once in a while marketers do what Upton Sinclair describes as "aiming for the public s heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online. Animal rights activists lashed out on their social media accounts and created a petition to pull the spot that garnered 40,000 signatures overnight. GoDaddy CEO Blake Irving promptly pulled the ad, issued a heartfelt apology, and released a spot featuring Danica Patrick promoting animal adoption. Mandy McEwen, a seasoned marketer with Mod Girl Marketing, us
http://bit.ly/1yTtDpd

GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing

GoDaddy ignited a controversy among animal rights activists with their yanked 2015 Super Bowl ad. According to Mod Girl Marketing’s Mandy McEwen, this “social media event” offers eight essential takeaways for advertisers.San Diego, CA -- (ReleaseWire) -- 01/30/2015 -- Every once in a while marketers do what Upton Sinclair describes as "aiming for the public s heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online. Animal rights activists lashed out on their social media accounts and created a petition to pull the spot that garnered 40,000 signatures overnight. GoDaddy CEO Blake Irving promptly pulled the ad, issued a heartfelt apology, and released a spot featuring Danica Patrick promoting animal adoption. Mandy McEwen, a seasoned marketer with Mod Girl Marketing, us
http://bit.ly/1yTtDpd

8 Things We Can Learn From Godaddy’s Super Bowl Puppy Fail

We re not necessarily outraged or offended by GoDaddy s latest Super Bowl attempt but, as marketers, we do find it truly thought-provoking.  One has to wonder, What were they thinking? We ll get to that in a moment, but here s a quick recap to get you up-to-speed on what s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home only to find that he s been sold on a website built by GoDaddy! Ship him out! the presumed  Backyard Breeder orders the delivery driver who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one.  Journey Home  previewed Monday morning on the Today show; by Tuesday evening, a Change.org petition had over 42,000 signatures calling for the company to pull the ad which they promptly did. We underestimated the emotional response. And we heard that loud and clear, GoDaddy
http://bit.ly/1z3RLWn

8 Things We Can Learn From Godaddy’s Super Bowl Puppy Fail

We re not necessarily outraged or offended by GoDaddy s latest Super Bowl attempt but, as marketers, we do find it truly thought-provoking.  One has to wonder, What were they thinking? We ll get to that in a moment, but here s a quick recap to get you up-to-speed on what s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home only to find that he s been sold on a website built by GoDaddy! Ship him out! the presumed  Backyard Breeder orders the delivery driver who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one.  Journey Home  previewed Monday morning on the Today show; by Tuesday evening, a Change.org petition had over 42,000 signatures calling for the company to pull the ad which they promptly did. We underestimated the emotional response. And we heard that loud and clear, GoDaddy
http://bit.ly/1z3RLWn

Mod Girl Marketing Founder Discusses Power Shifts in SEO Strategies for 2015

Dynamics are shifting and Google isn’t the End-All / Be-All of search engine optimization that it used to be. Mandy McEwen, founder of Mod Girl Marketing, explains the top trends and how SEO will be different in the coming year.San Diego, CA -- (ReleaseWire) -- 01/26/2015 -- Matt Cutts wasn t the only person leaving Google behind in 2014. Mid-year, auction site eBay switched its mobile search ads from Google to Bing. In late November, Firefox ditched Google as the default search provider, replacing it with Yahoo. Rumor has it, Apple is considering making a switch from Google to Bing or Yahoo on its Safari browser for iPhones and iPads. "Google is still an important player in Search, but their shares are dropping and more SEO professionals will be diversifying their efforts this year," says Mandy McEwen, a digital marketing expert and founder of Mod Girl Marketing. She says her team has always sought to improve client rankings in Yahoo and Bing, in addition to Google, but they are sh
http://bit.ly/1LaL2P9

Mod Girl Marketing Founder Discusses Power Shifts in SEO Strategies for 2015

Dynamics are shifting and Google isn’t the End-All / Be-All of search engine optimization that it used to be. Mandy McEwen, founder of Mod Girl Marketing, explains the top trends and how SEO will be different in the coming year.San Diego, CA -- (ReleaseWire) -- 01/26/2015 -- Matt Cutts wasn t the only person leaving Google behind in 2014. Mid-year, auction site eBay switched its mobile search ads from Google to Bing. In late November, Firefox ditched Google as the default search provider, replacing it with Yahoo. Rumor has it, Apple is considering making a switch from Google to Bing or Yahoo on its Safari browser for iPhones and iPads. "Google is still an important player in Search, but their shares are dropping and more SEO professionals will be diversifying their efforts this year," says Mandy McEwen, a digital marketing expert and founder of Mod Girl Marketing. She says her team has always sought to improve client rankings in Yahoo and Bing, in addition to Google, but they are sh
http://bit.ly/1LaL2P9

How To Perform The Ultimate SEO Audit

Recent studies have shown that organic search accounts for 64% of a website’s traffic. Yet, many businesses are chasing strategies like paid search that bring in just 6% of their prospects. Completing an SEO audit is a smart move early in the year. Before you can hammer out an effective digital marketing strategy, you need to understand how your top buyers are finding your site, and identify missed opportunities to bring in (or convert) more traffic. Image: Audit by LendingMemo, on Flickr Fact: Organic search accounts for 64% of a website’s traffic. Is your #SEO up to par? Click To Tweet Powered By CoSchedule Understanding Types of SEO Audits Here at Mod Girl Marketing, there are three basic types of SEO audits we do for our clients: - Organic SEO Audit:  Organic SEO refers to natural ways of attracting people to your website through content and branding. We look at upswings in traffic volume, top-converting keywords, and referral websites to identify your strengths. To determine
http://bit.ly/1zzNzim

How To Perform The Ultimate SEO Audit

Recent studies have shown that organic search accounts for 64% of a website’s traffic. Yet, many businesses are chasing strategies like paid search that bring in just 6% of their prospects. Completing an SEO audit is a smart move early in the year. Before you can hammer out an effective digital marketing strategy, you need to understand how your top buyers are finding your site, and identify missed opportunities to bring in (or convert) more traffic. Image: Audit by LendingMemo, on Flickr Fact: Organic search accounts for 64% of a website’s traffic. Is your #SEO up to par? Click To Tweet Powered By CoSchedule Understanding Types of SEO Audits Here at Mod Girl Marketing, there are three basic types of SEO audits we do for our clients: - Organic SEO Audit:  Organic SEO refers to natural ways of attracting people to your website through content and branding. We look at upswings in traffic volume, top-converting keywords, and referral websites to identify your strengths. To determine
http://bit.ly/1zzNzim

Mod Girl Marketing Forecasts Top 5 Digital Marketing Trends for 2015

Mod Girl Marketing is a full-service digital marketing and consulting firm dedicated to helping brands ramp up their web presence and produce more robust internet marketing strategies that convert. Company founder Mandy McEwen -- who has been working in the industry for the past decade – shares her predictions for marketing trends in 2015.San Diego, CA -- (ReleaseWire) -- 01/19/2015 -- The year 2014 brought many exciting twists and turns to the digital marketing industry. Mobile content consumption surged. Ad retargeting technology got much, much better. Google s Pigeon update changed the face of local marketing, placing increased emphasis on review sites. Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, says many of these trends will continue, but a few big changes are afoot for 2015. For the start of the year, the Mod Girl Marketing blog has a value-rich post on emerging digital marketing trends that will dominate 2015. "This time of year, marketers and bu
http://bit.ly/1yCSBZS

Mod Girl Marketing Forecasts Top 5 Digital Marketing Trends for 2015

Mod Girl Marketing is a full-service digital marketing and consulting firm dedicated to helping brands ramp up their web presence and produce more robust internet marketing strategies that convert. Company founder Mandy McEwen -- who has been working in the industry for the past decade – shares her predictions for marketing trends in 2015.San Diego, CA -- (ReleaseWire) -- 01/19/2015 -- The year 2014 brought many exciting twists and turns to the digital marketing industry. Mobile content consumption surged. Ad retargeting technology got much, much better. Google s Pigeon update changed the face of local marketing, placing increased emphasis on review sites. Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, says many of these trends will continue, but a few big changes are afoot for 2015. For the start of the year, the Mod Girl Marketing blog has a value-rich post on emerging digital marketing trends that will dominate 2015. "This time of year, marketers and bu
http://bit.ly/1yCSBZS

Top 8 SEO Trends and Techniques for 2015

Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we ve been using for years are still worthy of our marketing dollars blogging, social media, and inbound marketing  for example. Yet, the way we look at these old methods may be a little different. - Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you ll need to become a proven thought leader and answer people s most pressing questions. - Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. - Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog. Today, we discuss 8 SEO trends to look out for as you build your marketing plan for 2015. Planning your SEO strategy for 2015? Check out these 8 #S
http://bit.ly/1CrJ2Mz

Top 8 SEO Trends and Techniques for 2015

Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we ve been using for years are still worthy of our marketing dollars blogging, social media, and inbound marketing  for example. Yet, the way we look at these old methods may be a little different. - Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you ll need to become a proven thought leader and answer people s most pressing questions. - Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. - Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog. Today, we discuss 8 SEO trends to look out for as you build your marketing plan for 2015. Planning your SEO strategy for 2015? Check out these 8 #S
http://bit.ly/1CrJ2Mz

Mod Girl Founder Mandy McEwen Shares 8 Ways to Make Your Content Go Viral in 2015

With Google’s latest update, Social media sites are ranking higher, so companies that have let their Facebook and Twitter accounts go will need to redouble their efforts. Mandy McEwen of Mod Girl Marketing offers tips for improving online presence in the New Year.San Diego, CA -- (ReleaseWire) -- 01/13/2015 -- Every day, 500 million tweets go out. Every month, 25 million Facebook posts are shared. Marketers dream of creating the next greatest thing since the Blendtec "Will It Blend" ads, which resulted in a stunning 700 percent increase in sales, virtually overnight. Yet, not every piece of content will take off in such a way. Digital Marketing Expert Mandy McEwen, Founder and President of Mod Girl Marketing, has eight tips to help brands generate viral buzz in 2015. "We do help companies with market research and connect them with helpful tools like Animoto and Storify to generate share-worthy content," explains McEwen, "but we also try to emphasize that it doesn t necessarily take
http://bit.ly/1KFz2F9

Mod Girl Founder Mandy McEwen Shares 8 Ways to Make Your Content Go Viral in 2015

With Google’s latest update, Social media sites are ranking higher, so companies that have let their Facebook and Twitter accounts go will need to redouble their efforts. Mandy McEwen of Mod Girl Marketing offers tips for improving online presence in the New Year.San Diego, CA -- (ReleaseWire) -- 01/13/2015 -- Every day, 500 million tweets go out. Every month, 25 million Facebook posts are shared. Marketers dream of creating the next greatest thing since the Blendtec "Will It Blend" ads, which resulted in a stunning 700 percent increase in sales, virtually overnight. Yet, not every piece of content will take off in such a way. Digital Marketing Expert Mandy McEwen, Founder and President of Mod Girl Marketing, has eight tips to help brands generate viral buzz in 2015. "We do help companies with market research and connect them with helpful tools like Animoto and Storify to generate share-worthy content," explains McEwen, "but we also try to emphasize that it doesn t necessarily take
http://bit.ly/1KFz2F9

Top 5 Digital Marketing Trends and Tactics for 2015

Happy New Year, friends! The year 2014 brought many exciting twists and turns to our ever-changing industry. We saw a dramatic surge in mobile content consumption, technology that boosted ad retargeting response by up to 400 percent, and new ways of approaching local marketing. What s in store for 2015? We expect many of the same trends from 2014 to remain constant, but there are also a few new concepts to wrap your mind around as well. Here we present five digital marketing trends and tactics to consider when drawing up your strategy for 2015. As always, if you would like assistance creating your marketing plan or implementing any portion of it, Mod Girl Marketing is fully equipped to help! Top 5 Digital Marketing Trends for 2015 1. The emergence of real-time marketing A few savvy marketers already specialize in a trend known as real-time marketing and have been since the dawn of Twitter. Yet, it s a tactic that takes dedicated personnel and resources, which every company may not hav
http://bit.ly/17mYHDp

Top 5 Digital Marketing Trends and Tactics for 2015

Happy New Year, friends! The year 2014 brought many exciting twists and turns to our ever-changing industry. We saw a dramatic surge in mobile content consumption, technology that boosted ad retargeting response by up to 400 percent, and new ways of approaching local marketing. What s in store for 2015? We expect many of the same trends from 2014 to remain constant, but there are also a few new concepts to wrap your mind around as well. Here we present five digital marketing trends and tactics to consider when drawing up your strategy for 2015. As always, if you would like assistance creating your marketing plan or implementing any portion of it, Mod Girl Marketing is fully equipped to help! Top 5 Digital Marketing Trends for 2015 1. The emergence of real-time marketing A few savvy marketers already specialize in a trend known as real-time marketing and have been since the dawn of Twitter. Yet, it s a tactic that takes dedicated personnel and resources, which every company may not hav
http://bit.ly/17mYHDp

8 Steps To Make Your Content Go Viral In 2015

Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company s articles, blogs, videos, interactive games, podcasts, or infographics happen to go viral, it can mean thousands of new visitors to your website and a corresponding increase in sales. People love sharing items that are funny, emotional, or opinionated. Not every piece of content can be a hit sensation, but creating share-worthy content is easier than you may think. 8 ways to make your content go viral in 2015 #8ways #contentmarketingClick To Tweet Powered By CoSchedule How to make your content go viral in 2015 8 steps: 1. Do it better. Look for content that has performed well in your industry using BuzzSumo. Identify gaps in their content and create your own post that rephrases what you ve read and adds more value to it as well. You can add value by: - Following a logical narrative with an introduction, body, and conclusion - Going into greater detail on points that s
http://bit.ly/1AfMolN

8 Steps To Make Your Content Go Viral In 2015

Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company s articles, blogs, videos, interactive games, podcasts, or infographics happen to go viral, it can mean thousands of new visitors to your website and a corresponding increase in sales. People love sharing items that are funny, emotional, or opinionated. Not every piece of content can be a hit sensation, but creating share-worthy content is easier than you may think. 8 ways to make your content go viral in 2015 #8ways #contentmarketingClick To Tweet Powered By CoSchedule How to make your content go viral in 2015 8 steps: 1. Do it better. Look for content that has performed well in your industry using BuzzSumo. Identify gaps in their content and create your own post that rephrases what you ve read and adds more value to it as well. You can add value by: - Following a logical narrative with an introduction, body, and conclusion - Going into greater detail on points that s
http://bit.ly/1AfMolN