Inbound Marketing Ideas To Increase Leads

You ve done all your homework by scouring the latest analytics reports and creating buyer personas. Your content is top-notch. You have a call-to-action on every page. Your website looks stellar. You re active on social media. So why aren t the leads flooding in as they re supposed to? This scenario is more common than you d think, given all the knowledge about what does or doesn t work to drive more prospects through the sales funnel. Digital marketing consultants will tell you: there is always another level of engagement to tap. We ve got the secret sauce to spice up your marketing program. Try the following next-level inbound marketing tips that have worked for clients in the past. Pay To Play On Social Media. The dirty secret about free social media sites is that they are not really free for businesses if you want to be seen. Facebook, Twitter and LinkedIn all offer paid advertising options. On Twitter, you ll want to choose Promoted Tweets to get people to view your blogs or
http://bit.ly/1Zij5fq

Inbound Marketing Ideas To Increase Leads

You ve done all your homework by scouring the latest analytics reports and creating buyer personas. Your content is top-notch. You have a call-to-action on every page. Your website looks stellar. You re active on social media. So why aren t the leads flooding in as they re supposed to? This scenario is more common than you d think, given all the knowledge about what does or doesn t work to drive more prospects through the sales funnel. Digital marketing consultants will tell you: there is always another level of engagement to tap. We ve got the secret sauce to spice up your marketing program. Try the following next-level inbound marketing tips that have worked for clients in the past. Pay To Play On Social Media. The dirty secret about free social media sites is that they are not really free for businesses if you want to be seen. Facebook, Twitter and LinkedIn all offer paid advertising options. On Twitter, you ll want to choose Promoted Tweets to get people to view your blogs or
http://bit.ly/1Zij5fq

8 Ways To Repurpose Old Content

Before we launch into repurposing tactics, let s get a few things straight. First, repurposing content is not lazy writing; it s smart marketing! Not only are you lowering content costs and production time, but you re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you re doing from several angles. Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers and it doesn t cost you another copywriting dollar. However, in other cases, it s worth re-investing t
http://bit.ly/1N65iVg

8 Ways To Repurpose Old Content

Before we launch into repurposing tactics, let s get a few things straight. First, repurposing content is not lazy writing; it s smart marketing! Not only are you lowering content costs and production time, but you re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you re doing from several angles. Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers and it doesn t cost you another copywriting dollar. However, in other cases, it s worth re-investing t
http://bit.ly/1N65iVg

The Status of Real Estate Marketing for 2016

In our experience, few industries are as competitive as real estate marketing. Some markets are undeniably more competitive than others, but overall, there are about 2 million active real estate licensees and 86,004 real estate brokerage firms operating in the United States. To succeed in this dog-eat-dog world, real estate agencies need to be current in the latest marketing trends and technologies, conduct extensive demographics research, and transform data in actionable steps that allow them to adapt to changes in the market. This year, we ve seen new marketing tools emerge, changes to social network capabilities, SEO updates and a few different trends that affect marketers in the real estate sector in 2015. Here are a few of the most important real estate marketing updates to consider Check out the latest real estate marketing trends.Click To Tweet 1. Mobile-friendly sites become mandatory. Back in April, Google made a huge announcement that mobile-friendliness would be expanded a
http://bit.ly/1QBHdDs

The Status of Real Estate Marketing for 2016

In our experience, few industries are as competitive as real estate marketing. Some markets are undeniably more competitive than others, but overall, there are about 2 million active real estate licensees and 86,004 real estate brokerage firms operating in the United States. To succeed in this dog-eat-dog world, real estate agencies need to be current in the latest marketing trends and technologies, conduct extensive demographics research, and transform data in actionable steps that allow them to adapt to changes in the market. This year, we ve seen new marketing tools emerge, changes to social network capabilities, SEO updates and a few different trends that affect marketers in the real estate sector in 2015. Here are a few of the most important real estate marketing updates to consider Check out the latest real estate marketing trends.Click To Tweet 1. Mobile-friendly sites become mandatory. Back in April, Google made a huge announcement that mobile-friendliness would be expanded a
http://bit.ly/1QBHdDs

8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn t want someone operating on you who hadn t received any additional training since graduating from medical school decades ago, you wouldn t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths.Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or her style with the times. Part of th
http://bit.ly/1UYhzu0

8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn t want someone operating on you who hadn t received any additional training since graduating from medical school decades ago, you wouldn t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths.Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or her style with the times. Part of th
http://bit.ly/1UYhzu0

4 Proven Ways To Increase Engagement On Social Media

Do you ever feel like you re speaking to an empty room, despite having hundreds or even thousands of social media followers? Do you wonder if your messages are hitting the target or bouncing off deaf ears? You re not alone! While most businesses have more than one social media profile they actively update and monitor, most businesses also admit that they have difficulty measuring Return-On-Investment and growing their social media presence exponentially over time. Given the number of digital marketing tools available to businesses today and the readiness of experienced consultants to offer their wisdom and service, there is really no excuse to lag behind in social media engagement these days. The value of social media in terms of product choice, brand loyalty, targeted lead generation, customer service and reputation is indisputable. Successful brands hoping to continue on the path of prosperity will need to become social media experts both in usage and in measurement, as Forbes pu
http://bit.ly/1NsiKmm

4 Proven Ways To Increase Engagement On Social Media

Do you ever feel like you re speaking to an empty room, despite having hundreds or even thousands of social media followers? Do you wonder if your messages are hitting the target or bouncing off deaf ears? You re not alone! While most businesses have more than one social media profile they actively update and monitor, most businesses also admit that they have difficulty measuring Return-On-Investment and growing their social media presence exponentially over time. Given the number of digital marketing tools available to businesses today and the readiness of experienced consultants to offer their wisdom and service, there is really no excuse to lag behind in social media engagement these days. The value of social media in terms of product choice, brand loyalty, targeted lead generation, customer service and reputation is indisputable. Successful brands hoping to continue on the path of prosperity will need to become social media experts both in usage and in measurement, as Forbes pu
http://bit.ly/1NsiKmm

Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That s why one of the most common questions for digital consultants is: Which marketing automation platform should our company invest in?? Simply searching the most popular companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue which would be higher for more expensive platforms or by number of customers which would be higher for platforms targeted to large firms that need bulk licensing. Top 8 #MarketingAutomation Platforms Revealed. #8waysClick To Tweet We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least familiarize yourself with the different names in marketing aut
http://bit.ly/1hEP1ZR

Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That s why one of the most common questions for digital consultants is: Which marketing automation platform should our company invest in?? Simply searching the most popular companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue which would be higher for more expensive platforms or by number of customers which would be higher for platforms targeted to large firms that need bulk licensing. Top 8 #MarketingAutomation Platforms Revealed. #8waysClick To Tweet We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least familiarize yourself with the different names in marketing aut
http://bit.ly/1hEP1ZR

4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
http://bit.ly/1UfLehY

4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
http://bit.ly/1UfLehY

What Facebook’s Newsfeed Updates Mean For Your Business

Much like Google, Facebook is a tech company whose livelihood depends upon improving user experience and keeping them happy by making their product better. Unfortunately, that can spell trouble for businesses who are looking to connect with consumers through search engine optimization or social networking. Businesses can t just develop a strategy and sit back on their laurels. With all the changes afoot, they ve got to have a proactive social media marketing manager who identifies possible pitfalls and adapts the strategy to industry changes. It behooves your company to pay close attention to Facebook in particular, as they ve now overtaken Google as the top source of referral traffic online. And, despite concerns that the relevance of business pages have been systematically diminished over the years, there are still a solid billion people visiting branded sites within the platform each month. What Facebook s Newsfeed Updates Mean For Your BusinessClick To Tweet Most recently, Faceboo
http://bit.ly/1EFH4sq

What Facebook’s Newsfeed Updates Mean For Your Business

Much like Google, Facebook is a tech company whose livelihood depends upon improving user experience and keeping them happy by making their product better. Unfortunately, that can spell trouble for businesses who are looking to connect with consumers through search engine optimization or social networking. Businesses can t just develop a strategy and sit back on their laurels. With all the changes afoot, they ve got to have a proactive social media marketing manager who identifies possible pitfalls and adapts the strategy to industry changes. It behooves your company to pay close attention to Facebook in particular, as they ve now overtaken Google as the top source of referral traffic online. And, despite concerns that the relevance of business pages have been systematically diminished over the years, there are still a solid billion people visiting branded sites within the platform each month. What Facebook s Newsfeed Updates Mean For Your BusinessClick To Tweet Most recently, Faceboo
http://bit.ly/1EFH4sq

Top 8 Practices B2B Content Marketers Use to Be Successful

Clients often ask me, How in the world did you find your team of writers? Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some time out there, working hands-on in the niches they specialized in, be it healthcare, technology, finance, real e
http://bit.ly/1JfO2Mb

Top 8 Practices B2B Content Marketers Use to Be Successful

Clients often ask me, How in the world did you find your team of writers? Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some time out there, working hands-on in the niches they specialized in, be it healthcare, technology, finance, real e
http://bit.ly/1JfO2Mb

3 Common Duplicate Content Mistakes & How to Fix Them

No newspaper owner would ever dream of copying another paper s editorial and reprinting it verbatim. However, the ease of cutting-and-pasting an article online has made duplicate content an all too easy solution for the cash-strapped business looking to rank in the search engines. In the past, website owners were able to get away with theft without suffering much repercussion. Nowadays, search engines have filters to detect this sort of activity and sites caught stealing are penalized with deplorable rankings. That form of duplicate content is obvious, but we ve worked with clients who had no idea they were being called out as plagiarists due to simple errors they were making. In this week s post, we cover three ways you may inadvertently be sabotaging your SEO efforts with duplicate content and what you can do to remedy the situation. Image Source: WebSEOAnalytics.com 3 Common Duplicate #Content Mistakes & How to Fix ThemClick To Tweet 1. Mirror Sites The Intention: You wanted to cre
http://bit.ly/1It99om

3 Common Duplicate Content Mistakes & How to Fix Them

No newspaper owner would ever dream of copying another paper s editorial and reprinting it verbatim. However, the ease of cutting-and-pasting an article online has made duplicate content an all too easy solution for the cash-strapped business looking to rank in the search engines. In the past, website owners were able to get away with theft without suffering much repercussion. Nowadays, search engines have filters to detect this sort of activity and sites caught stealing are penalized with deplorable rankings. That form of duplicate content is obvious, but we ve worked with clients who had no idea they were being called out as plagiarists due to simple errors they were making. In this week s post, we cover three ways you may inadvertently be sabotaging your SEO efforts with duplicate content and what you can do to remedy the situation. Image Source: WebSEOAnalytics.com 3 Common Duplicate #Content Mistakes & How to Fix ThemClick To Tweet 1. Mirror Sites The Intention: You wanted to cre
http://bit.ly/1It99om

8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key to success
http://bit.ly/1DcVEws

8 Ways to Use Marketing Automation to Generate Leads

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key to success
http://bit.ly/1DcVEws

Mod Girl Founder Debunks Myth That "Intelligence, Not Image" Is Everything for Brands

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer s core competency needs to be around data and technology, not messaging and imagery," he said. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/ "Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we fe
http://bit.ly/1D5nqeo

Mod Girl Founder Debunks Myth That "Intelligence, Not Image" Is Everything for Brands

Razorfish CEO Michael Karg argues that “Intelligence, Not Image” is what matters for brands going into 2016. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding.San Diego, CA -- (ReleaseWire) -- 07/28/2015 -- Razorfish CEO Michael Karg recently told the UK Guardian that "Intelligence, rather than image" will shape the future of marketing. "For the first time, a marketer s core competency needs to be around data and technology, not messaging and imagery," he said. Mandy McEwen, founder of digital consulting firm Mod Girl Marketing adamantly disagrees, making a case for why image is still everything in online branding. Her in-depth analysis can be found in the most recent blog post at http://www.8waysin8days.com/8-reasons-appearance-everything-brands/ "Executives are scrambling to find the latest software solution that will deliver their demographic to them on a platter, but we fe
http://bit.ly/1D5nqeo

Top 5 B2B Marketing Challenges In 2015

Well, we ve made it! We re officially halfway through 2015. Now is a good time to look at the progress you re making toward overcoming this year s biggest challenges and obstacles, so you can make the second half of 2015 even better. Mod Girl Marketing has been helping growing businesses with the following five B2B marketing hurdles. Perhaps you can identify with some of them! Top 5 B2B Marketing Challenges 1. Lack of Effective Strategy Ascend2 s Inbound Marketing Research Report identified lack of an effective strategy as the biggest obstacle to inbound B2B marketing success. Often, important discussions happen over the phone or in face-to-face meetings, but a concrete plan is never written down. Marketers know that things like content, social media, web design and PPC ads will all further their business goals, but they have trouble organizing all these components into a focused strategy that can be measured, acted upon and amended as time goes by. Not surprisingly, strategic planni
http://bit.ly/1IgUr2Y

Top 5 B2B Marketing Challenges In 2015

Well, we ve made it! We re officially halfway through 2015. Now is a good time to look at the progress you re making toward overcoming this year s biggest challenges and obstacles, so you can make the second half of 2015 even better. Mod Girl Marketing has been helping growing businesses with the following five B2B marketing hurdles. Perhaps you can identify with some of them! Top 5 B2B Marketing Challenges 1. Lack of Effective Strategy Ascend2 s Inbound Marketing Research Report identified lack of an effective strategy as the biggest obstacle to inbound B2B marketing success. Often, important discussions happen over the phone or in face-to-face meetings, but a concrete plan is never written down. Marketers know that things like content, social media, web design and PPC ads will all further their business goals, but they have trouble organizing all these components into a focused strategy that can be measured, acted upon and amended as time goes by. Not surprisingly, strategic planni
http://bit.ly/1IgUr2Y

8 Reasons Why ‘Appearance’ Is Everything For Brands

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that intelligence, rather than image will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design? Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks are just one
http://bit.ly/1V8r4K2

8 Reasons Why ‘Appearance’ Is Everything For Brands

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that intelligence, rather than image will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design? Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks are just one
http://bit.ly/1V8r4K2

5 Elements You Need For A Successful Multi-Channel Marketing Strategy

Multi-channel marketing is nothing new. In the past, it meant linking newspaper and magazine ads, billboards, TV ads, store promotions, telemarketing and direct mail efforts. Eventually, the internet was added as a marketing channel and along with it has come dozens of different digital channels from video marketing sites like YouTube and social media networks to company blogs and email. And don t forget about the explosion of the mobile channel! In the modern era of marketing, businesses can t afford to miss out on the benefits of a robust multi-channel marketing strategy. According to SaS, multi-channel customers spend three to four times more than single-channel customers. Furthermore, Mashable reports that 72% of customers expect and prefer an integrated marketing approach that gives them a seamless experience, no matter where they re trying to access information about your brand. A new study by Experian shows that 89% of marketers have trouble with cross-channel marketing. The
http://bit.ly/1RmKxqP

5 Elements You Need For A Successful Multi-Channel Marketing Strategy

Multi-channel marketing is nothing new. In the past, it meant linking newspaper and magazine ads, billboards, TV ads, store promotions, telemarketing and direct mail efforts. Eventually, the internet was added as a marketing channel and along with it has come dozens of different digital channels from video marketing sites like YouTube and social media networks to company blogs and email. And don t forget about the explosion of the mobile channel! In the modern era of marketing, businesses can t afford to miss out on the benefits of a robust multi-channel marketing strategy. According to SaS, multi-channel customers spend three to four times more than single-channel customers. Furthermore, Mashable reports that 72% of customers expect and prefer an integrated marketing approach that gives them a seamless experience, no matter where they re trying to access information about your brand. A new study by Experian shows that 89% of marketers have trouble with cross-channel marketing. The
http://bit.ly/1RmKxqP

8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). In 2015, only 38% of B2B marketers rated themselves as effective at content marketing which is down from 42% last year. Most marketers seem to think they are not completely ineffective but rather, fall somewhere in the middle. As an experienced digital marketing firm, we ve seen all manners of content the good, the bad and the ugly. We ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today s post, we ll take a look at eight specific problems B2B marketers encounter with their business blogs 8 Reasons Your B2B #ContentMarke
http://bit.ly/1LGrRh2

8 Reasons Your B2B Content Marketing is Failing

The Content Marketing Institute reports that 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). In 2015, only 38% of B2B marketers rated themselves as effective at content marketing which is down from 42% last year. Most marketers seem to think they are not completely ineffective but rather, fall somewhere in the middle. As an experienced digital marketing firm, we ve seen all manners of content the good, the bad and the ugly. We ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today s post, we ll take a look at eight specific problems B2B marketers encounter with their business blogs 8 Reasons Your B2B #ContentMarke
http://bit.ly/1LGrRh2

Digital Marketing Consultant Offers Tips for Choosing SEO Experts

People promising to deliver “top SEO results” are everywhere, but how does a business executive choose the best fit for his or her company among all the contenders? Digital marketing consultant Mandy McEwen of Mod Girl Marketing offers eight of her best tips for choosing a search engine optimization professional.San Diego, CA -- (ReleaseWire) -- 06/30/2015 -- People claiming to deliver "top SEO results" are everywhere, but the decision to outsource SEO is daunting for business owners who are reluctant to give up internal control. How will they know whether their money is well-spent and working toward the achievement of their business goals when they understand little about the inner workings of SEO themselves? "The average SEO expert salary is $60,000, so you can save substantially by outsourcing this work, rather than hiring someone in house," explains digital marketing consultant Mandy McEwen. "The trouble is that there can be a feeling of ill ease in the beginning because most
http://bit.ly/1GJXbFb

Digital Marketing Consultant Offers Tips for Choosing SEO Experts

People promising to deliver “top SEO results” are everywhere, but how does a business executive choose the best fit for his or her company among all the contenders? Digital marketing consultant Mandy McEwen of Mod Girl Marketing offers eight of her best tips for choosing a search engine optimization professional.San Diego, CA -- (ReleaseWire) -- 06/30/2015 -- People claiming to deliver "top SEO results" are everywhere, but the decision to outsource SEO is daunting for business owners who are reluctant to give up internal control. How will they know whether their money is well-spent and working toward the achievement of their business goals when they understand little about the inner workings of SEO themselves? "The average SEO expert salary is $60,000, so you can save substantially by outsourcing this work, rather than hiring someone in house," explains digital marketing consultant Mandy McEwen. "The trouble is that there can be a feeling of ill ease in the beginning because most
http://bit.ly/1GJXbFb

The Best Image SEO Tips You Will Ever Need

The best content is a happy marriage between text and imagery that whisks a reader through a blissful user experience. Too much text makes readers grow impatient and move on to more digestible material; too much emphasis on photography causes search engines to have trouble indexing and ranking your site. Did you know articles with images get 94% more views JeffBullas.com #Fact: Articles With Images Get 94% More Views.Click To Tweet So, what is the proper balance? You want to aim for at least 300 words for a webpage and 500 words for a blog post, but add images to break up the text. There are no hard and fast rules on precisely how many images to add, but we feel an image for every 200-300 words is a good guideline. If you really want to get some Google love for your blog posts and pages, make them 1,000 words or more. Be sure to include enough images and/or videos to break up the mass amount of text as no one likes reading a long page of just text! BORING! Continue reading to discove
http://bit.ly/1LsvRBF

The Best Image SEO Tips You Will Ever Need

The best content is a happy marriage between text and imagery that whisks a reader through a blissful user experience. Too much text makes readers grow impatient and move on to more digestible material; too much emphasis on photography causes search engines to have trouble indexing and ranking your site. Did you know articles with images get 94% more views JeffBullas.com #Fact: Articles With Images Get 94% More Views.Click To Tweet So, what is the proper balance? You want to aim for at least 300 words for a webpage and 500 words for a blog post, but add images to break up the text. There are no hard and fast rules on precisely how many images to add, but we feel an image for every 200-300 words is a good guideline. If you really want to get some Google love for your blog posts and pages, make them 1,000 words or more. Be sure to include enough images and/or videos to break up the mass amount of text as no one likes reading a long page of just text! BORING! Continue reading to discove
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8 Ways To Increase Your Email Open Rates

How relevant is an old dinosaur like email marketing in today s landscape? Consider the following statistics: * 73% of marketers say email marketing is core to their business. * 69.7% of internet users say email is their preferred method of contact. * 20% of marketers say their company s primary source of revenue stems from email marketing. * Email conversion rates are three times higher than social media conversion rates. * Companies using email marketing receive 50% more sales-ready leads. * On average, email marketing yields a 4,300% return-on-investment for U.S. businesses! 8 Ways To Increase Your Email Open Rates #EmailMarketingClick To Tweet Here at Mod Girl Marketing, we are current with all the latest trends in digital marketing, but we still employ old tested, tried and true tactics like email marketing. Our goal is not only to help you create up-to-date subscriber lists that don t bounce, but also to increase the number of click-throughs and maximize the effectiveness of y
http://bit.ly/1K18Q87

8 Ways To Increase Your Email Open Rates

How relevant is an old dinosaur like email marketing in today s landscape? Consider the following statistics: * 73% of marketers say email marketing is core to their business. * 69.7% of internet users say email is their preferred method of contact. * 20% of marketers say their company s primary source of revenue stems from email marketing. * Email conversion rates are three times higher than social media conversion rates. * Companies using email marketing receive 50% more sales-ready leads. * On average, email marketing yields a 4,300% return-on-investment for U.S. businesses! 8 Ways To Increase Your Email Open Rates #EmailMarketingClick To Tweet Here at Mod Girl Marketing, we are current with all the latest trends in digital marketing, but we still employ old tested, tried and true tactics like email marketing. Our goal is not only to help you create up-to-date subscriber lists that don t bounce, but also to increase the number of click-throughs and maximize the effectiveness of y
http://bit.ly/1K18Q87

The Anatomy of a Perfect Twitter Post to Increase Click-Through-Rate

Twitter is a powerful channel for selling, with 60% of survey respondents saying they ve made a purchase based on something they saw on Twitter and 86% saying they plan to make a future purchase based on information gleaned from the site. One of the core responsibilities of a digital marketer is to make sure the tweets being churned out are reaching the maximum audience and making an impact. In this week s post, Mod Girl Marketing breaks down the anatomy of the most effective Twitter posts, based on the latest click-through rate (CTR) statistics. The Anatomy of a Perfect Twitter Post to Increase Click-Through-RateClick To Tweet How Do Brands Engage Followers on Twitter? Image Source: Kissmetrics As Hubspot explains, there are nine ways a user can engage and interact with your brand on Twitter. They can: Retweet Favorite a tweet Click a hashtag Click the @-mention Click a link Click a picture Click to expand the tweet View your profile Follow you Keep in mind that 92% of the interacti
http://bit.ly/1C1qDFw

The Anatomy of a Perfect Twitter Post to Increase Click-Through-Rate

Twitter is a powerful channel for selling, with 60% of survey respondents saying they ve made a purchase based on something they saw on Twitter and 86% saying they plan to make a future purchase based on information gleaned from the site. One of the core responsibilities of a digital marketer is to make sure the tweets being churned out are reaching the maximum audience and making an impact. In this week s post, Mod Girl Marketing breaks down the anatomy of the most effective Twitter posts, based on the latest click-through rate (CTR) statistics. The Anatomy of a Perfect Twitter Post to Increase Click-Through-RateClick To Tweet How Do Brands Engage Followers on Twitter? Image Source: Kissmetrics As Hubspot explains, there are nine ways a user can engage and interact with your brand on Twitter. They can: Retweet Favorite a tweet Click a hashtag Click the @-mention Click a link Click a picture Click to expand the tweet View your profile Follow you Keep in mind that 92% of the interacti
http://bit.ly/1C1qDFw

Top 8 Traits To Look For In An SEO Specialist

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Top 8 Traits To Look For In An SEO Specialist

http://bit.ly/1di2BAa

6 Lessons Learned from Google’s Mobilegeddon

Prior to the April 21st Mobile Apocalypse deadline, Mod Girl Marketing fielded many questions from concerned entrepreneurs who had heard scary reports that their website may be banished from search engines and all the progress they d worked for over the years would be erased overnight. Some of their concerns were perpetuated by over-hyped SEO blog posts, predicting perpetual doom and gloom for businesses that failed to conform. As seasoned SEO professionals dealing in Google algorithm changes for more than a decade, we know that a Google update is not usually the end of the world. Companies that relied on spammy Black Hat SEO tactics have been rocked by Google updates in the past, but the average company that focuses on responsive web design and quality content is unlikely to fall off the map entirely due to a couple algorithm tweaks. That said, mobile optimization is crucial for sales conversions; now it s prioritized for search ranking, too. Honestly, it seems like a long time comi
http://bit.ly/1GHC6Qi

6 Lessons Learned from Google’s Mobilegeddon

Prior to the April 21st Mobile Apocalypse deadline, Mod Girl Marketing fielded many questions from concerned entrepreneurs who had heard scary reports that their website may be banished from search engines and all the progress they d worked for over the years would be erased overnight. Some of their concerns were perpetuated by over-hyped SEO blog posts, predicting perpetual doom and gloom for businesses that failed to conform. As seasoned SEO professionals dealing in Google algorithm changes for more than a decade, we know that a Google update is not usually the end of the world. Companies that relied on spammy Black Hat SEO tactics have been rocked by Google updates in the past, but the average company that focuses on responsive web design and quality content is unlikely to fall off the map entirely due to a couple algorithm tweaks. That said, mobile optimization is crucial for sales conversions; now it s prioritized for search ranking, too. Honestly, it seems like a long time comi
http://bit.ly/1GHC6Qi

8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals more so than the other social networking sites and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn s 30-day trial premium membership a whirl. With a business account, you ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 25 people beyond your network, and see who has viewed your profile over the last 90 days. With the Sales plan ($79.99/month), you ll also receive cu
http://bit.ly/1F0iK3n

8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals more so than the other social networking sites and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn s 30-day trial premium membership a whirl. With a business account, you ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 25 people beyond your network, and see who has viewed your profile over the last 90 days. With the Sales plan ($79.99/month), you ll also receive cu
http://bit.ly/1F0iK3n

Top 3 Healthcare Digital Marketing Trends That Are Here to Stay

Healthcare digital marketing requires a special set of rules and oversight that does not necessarily apply to our other clients. We must make sure that all copywriting complies with HIPAA and FDA rules. We have to ask questions like: Are we avoiding the use of patient names in all writing, unless expressly permitted? Are we letting people know our advice is not meant to substitute a trip to the doctor s for professional medical counsel? Are we including enough information? Are all claims completely accurate? We have a whole other set of concerns when we look at B2B healthcare companies and healthcare technology firms. Are we explaining the features and benefits in a digestible way? In a competitive market, how can we present these particular products or services as unique and desirable? How do we make it easier for healthcare organizations to adopt new technology and give it a try? Despite these hurdles, healthcare marketing cannot be overlooked. Pew Research  found 72% of patients u
http://bit.ly/1PmemH1

Top 3 Healthcare Digital Marketing Trends That Are Here to Stay

Healthcare digital marketing requires a special set of rules and oversight that does not necessarily apply to our other clients. We must make sure that all copywriting complies with HIPAA and FDA rules. We have to ask questions like: Are we avoiding the use of patient names in all writing, unless expressly permitted? Are we letting people know our advice is not meant to substitute a trip to the doctor s for professional medical counsel? Are we including enough information? Are all claims completely accurate? We have a whole other set of concerns when we look at B2B healthcare companies and healthcare technology firms. Are we explaining the features and benefits in a digestible way? In a competitive market, how can we present these particular products or services as unique and desirable? How do we make it easier for healthcare organizations to adopt new technology and give it a try? Despite these hurdles, healthcare marketing cannot be overlooked. Pew Research  found 72% of patients u
http://bit.ly/1PmemH1

Mod Girl Marketing Releases Infographic Showing Pros of Outsourcing Marketing to an Agency, Rather Than Hiring in-House

Digital Marketing Consultant and founder of Mod Girl Marketing, Mandy McEwen outlines the benefits of outsourcing marketing to a boutique agency, over hiring staff in-house. Price, performance, learning curve, complexity of training, and difficulty upscaling are a few of the downsides to hiring your own internal marketing team.San Diego, CA -- (ReleaseWire) -- 05/07/2015 -- Hiring internal marketers is an alluring idea at first, as it gives business owners the most oversight and direct control over all marketing decisions. Conducting in-office meetings on-site is the default for most companies, but an increasing percentage of digital marketing activities are being outsourced these days. According to a 2013 study by Gartner, up to 50% of digital marketing activities (including search, social media, content creation, mobile marketing, ecommerce, website maintenance, and analytics) are outsourced due to "the pace of change and needs for specific skills." A new infographic designed by Mod
http://bit.ly/1cqiF2P

Mod Girl Marketing Releases Infographic Showing Pros of Outsourcing Marketing to an Agency, Rather Than Hiring in-House

Digital Marketing Consultant and founder of Mod Girl Marketing, Mandy McEwen outlines the benefits of outsourcing marketing to a boutique agency, over hiring staff in-house. Price, performance, learning curve, complexity of training, and difficulty upscaling are a few of the downsides to hiring your own internal marketing team.San Diego, CA -- (ReleaseWire) -- 05/07/2015 -- Hiring internal marketers is an alluring idea at first, as it gives business owners the most oversight and direct control over all marketing decisions. Conducting in-office meetings on-site is the default for most companies, but an increasing percentage of digital marketing activities are being outsourced these days. According to a 2013 study by Gartner, up to 50% of digital marketing activities (including search, social media, content creation, mobile marketing, ecommerce, website maintenance, and analytics) are outsourced due to "the pace of change and needs for specific skills." A new infographic designed by Mod
http://bit.ly/1cqiF2P

In-House Vs Agency Infographic

Determining to hire in-house or outsource to an agency is a decision many companies struggle with. Essentially it comes down to weighing the pros and cons and determining your long-term goals. Hiring a full staff of in-house marketers is simply not an option for many companies. Why? For starters, COST. The cost of hiring in-house marketing professionals could easily exceed $337,000 a year. This isn t including benefits and paid leave. Besides cost, what are some other benefits of hiring an agency over in-house marketing professionals? Check out our new infographic that reveals the benefits of hiring a marketing agency vs maintaining an in-house marketing staff. Also, read our new How We Compare page for a detailed analysis that will help you determine what type of digital marketing company to hire. Ready to see what an agency can do for YOUR business? If you are a company searching for digital marketing solutions and need some direction, get in touch with us here.
http://bit.ly/1Kyipdi

In-House Vs Agency Infographic

Determining to hire in-house or outsource to an agency is a decision many companies struggle with. Essentially it comes down to weighing the pros and cons and determining your long-term goals. Hiring a full staff of in-house marketers is simply not an option for many companies. Why? For starters, COST. The cost of hiring in-house marketing professionals could easily exceed $337,000 a year. This isn t including benefits and paid leave. Besides cost, what are some other benefits of hiring an agency over in-house marketing professionals? Check out our new infographic that reveals the benefits of hiring a marketing agency vs maintaining an in-house marketing staff. Also, read our new How We Compare page for a detailed analysis that will help you determine what type of digital marketing company to hire. Ready to see what an agency can do for YOUR business? If you are a company searching for digital marketing solutions and need some direction, get in touch with us here.
http://bit.ly/1Kyipdi

Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing Strategy in 2015 – And 7 Other Trends

Though Facebook and Twitter get all the publicity, LinkedIn is still the preferred channel for B2B marketers. In the latest blog, digital marketing consultant Mandy McEwen shares the latest trends in B2B content marketing for 2015.San Diego, CA -- (ReleaseWire) -- 04/20/2015 -- Twitter and Facebook are often heralded as the best ways for brands to reach consumers. Yet, what about businesses looking to market to other businesses? Do the same marketing channels apply? A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another. Reportedly, 94% of B2B content marketers said LinkedIn was a valuable channel for their marketing efforts. "Think of LinkedIn as an online convention where you re there to chat with people informally," advises digital marketing consultant Mandy McEwen of Mod Girl Marketing. "The LinkedIn crowd doesn t want to be clubbed
http://bit.ly/1D5meQQ

Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing Strategy in 2015 – And 7 Other Trends

Though Facebook and Twitter get all the publicity, LinkedIn is still the preferred channel for B2B marketers. In the latest blog, digital marketing consultant Mandy McEwen shares the latest trends in B2B content marketing for 2015.San Diego, CA -- (ReleaseWire) -- 04/20/2015 -- Twitter and Facebook are often heralded as the best ways for brands to reach consumers. Yet, what about businesses looking to market to other businesses? Do the same marketing channels apply? A survey of nearly 2,000 B2B marketers conducted by The Content Marketing Institute and MarketingProfs found that LinkedIn is actually the most effective channel for businesses to connect with one another. Reportedly, 94% of B2B content marketers said LinkedIn was a valuable channel for their marketing efforts. "Think of LinkedIn as an online convention where you re there to chat with people informally," advises digital marketing consultant Mandy McEwen of Mod Girl Marketing. "The LinkedIn crowd doesn t want to be clubbed
http://bit.ly/1D5meQQ

5 Reasons CMOs Should Be Talking About Analytics

Despite the fact that 94% of Chief Marketing Officers believe Analytics will help them reach their goals, adoption has been sluggish. Only an estimated 15-20% of companies use data to drive marketing and business decision-making. As a digital marketing firm specializing in web Analytics, we totally understand why so many executives are reticent to get started. It s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards. However, there are so many different data solutions providers that the task of choosing one in particular can be overwhelming. Futhermore, not everyone has the patience to sift through so much information to find the most actionable points. It takes a special kind of mind to make sense of the complexities associated with Analytics, and to demonstrate the tangible returns that corporate executives want guaranteed before they invest. That s where we come in! Mod Girl Marketing covers all the analytical research and delive
http://bit.ly/1Ok8ZSY

5 Reasons CMOs Should Be Talking About Analytics

Despite the fact that 94% of Chief Marketing Officers believe Analytics will help them reach their goals, adoption has been sluggish. Only an estimated 15-20% of companies use data to drive marketing and business decision-making. As a digital marketing firm specializing in web Analytics, we totally understand why so many executives are reticent to get started. It s easier than ever to begin tracking data, given the new glut of software and built-in social dashboards. However, there are so many different data solutions providers that the task of choosing one in particular can be overwhelming. Futhermore, not everyone has the patience to sift through so much information to find the most actionable points. It takes a special kind of mind to make sense of the complexities associated with Analytics, and to demonstrate the tangible returns that corporate executives want guaranteed before they invest. That s where we come in! Mod Girl Marketing covers all the analytical research and delive
http://bit.ly/1Ok8ZSY

Do Women Have a Leadership Advantage?

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8 B2B Content Marketing Trends to Consider

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We ve got all the answers for you in this week s post! Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year. 8 #B2B Content Marketing Trends to Consider #infographicClick To Tweet
http://bit.ly/1CZPxrq

8 B2B Content Marketing Trends to Consider

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We ve got all the answers for you in this week s post! Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year. 8 #B2B Content Marketing Trends to Consider #infographicClick To Tweet
http://bit.ly/1CZPxrq

How to Build A Successful Business Blog

The decision to start a business blog is a no-brainer once you ve allocated the resources to do so. The more challenging task is figuring out how to create a successful blog that people actually read and how to make an existing blog more efficient in terms of converting leads into sales. This week, we answer all of your most pressing questions pertaining to the art of business blogging. From there, you can choose to implement what you ve learned in-house or request assistance from our team of digital marketing experts. 7 Questions to Ask Yourself Before Starting a Blog What Should My Blog Goals Be? A business blog sucks up time, effort, energy, and capital. Before you start throwing money at the monster, you d better have it on a leash and grounded with a sane strategy. Think of blogging as a journey; before embarking, you ll need a map, an itinerary, and a schedule. Market and topic research is the proverbial equivalent of packing your bags. Before you leave the driveway, set rea
http://bit.ly/1DBqXir

How to Build A Successful Business Blog

The decision to start a business blog is a no-brainer once you ve allocated the resources to do so. The more challenging task is figuring out how to create a successful blog that people actually read and how to make an existing blog more efficient in terms of converting leads into sales. This week, we answer all of your most pressing questions pertaining to the art of business blogging. From there, you can choose to implement what you ve learned in-house or request assistance from our team of digital marketing experts. 7 Questions to Ask Yourself Before Starting a Blog What Should My Blog Goals Be? A business blog sucks up time, effort, energy, and capital. Before you start throwing money at the monster, you d better have it on a leash and grounded with a sane strategy. Think of blogging as a journey; before embarking, you ll need a map, an itinerary, and a schedule. Market and topic research is the proverbial equivalent of packing your bags. Before you leave the driveway, set rea
http://bit.ly/1DBqXir

Mod Girl Marketing Presents 8 Ways Inbound Marketing Increases Revenue

Inbound marketing involves creating user demographic profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. Mandy McEwen, founder of Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to help business owners assess their competitiveness and opportunities for growth using the latest marketing tools and strategies.San Diego, CA -- (ReleaseWire) -- 04/01/2015 -- In the past, marketers believed that direct mail and buying email subscriber lists were the most direct path to drumming up more traffic and converting greater sales. Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effectiv
http://bit.ly/1BM3IfX

Mod Girl Marketing Presents 8 Ways Inbound Marketing Increases Revenue

Inbound marketing involves creating user demographic profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. Mandy McEwen, founder of Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to help business owners assess their competitiveness and opportunities for growth using the latest marketing tools and strategies.San Diego, CA -- (ReleaseWire) -- 04/01/2015 -- In the past, marketers believed that direct mail and buying email subscriber lists were the most direct path to drumming up more traffic and converting greater sales. Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effectiv
http://bit.ly/1BM3IfX

8 Ways Inbound Marketing Increases Revenue

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign finding people who are soft sells people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied and tell their friends about what a great experience they ve had with your company. So, how does one accomplish all that? The answer lies with inbound marketing. 8 Ways Inbound Marketing Increases Revenue #8waysClick To Tweet Here are 8 Ways Inbound Marketin
http://bit.ly/1byJwsW

8 Ways Inbound Marketing Increases Revenue

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it s not good enough to simply cast a wide net and bring as many people to a website as possible. What good are prospects if they are only lingering on your site for a few seconds before going elsewhere to make a purchase? Targeted traffic is the key to a productive marketing campaign finding people who are soft sells people who are eager, interested, relatively ready to buy, and looking for reasons to overcome any last-minute reservations they may have. These people are also more likely to buy again when their needs are satisfied and tell their friends about what a great experience they ve had with your company. So, how does one accomplish all that? The answer lies with inbound marketing. 8 Ways Inbound Marketing Increases Revenue #8waysClick To Tweet Here are 8 Ways Inbound Marketin
http://bit.ly/1byJwsW

Mod Girl Marketing Prepares Businesses for 'Mobilegeddon' Google Algorithm Change

Google has finally announced the much-anticipated shift to mobile-friendly web design. The digital marketing team at Mod Girl Marketing is busy with responsive web designs and mobile site creation to help businesses quickly and effectively prepare for the changes announced to take effect April 21st, 2015.San Diego, CA -- (ReleaseWire) -- 03/24/2015 -- At the end of February, Google executives made a big announcement about the next algorithm change that will affect search engine rankings starting on April 21st. "We will be expanding our use of mobile-friendliness as a ranking signal," Google announced, adding: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." In other words, a business that does not have a dedicated mobile site, mobile app, or mobile-responsive web design will lose its current ranking, potentially falling to virtual obscurity. In a recent blog post titled, "Mobilegeddon: Is Your Business Ready
http://bit.ly/1C7f4Pa

Mod Girl Marketing Prepares Businesses for 'Mobilegeddon' Google Algorithm Change

Google has finally announced the much-anticipated shift to mobile-friendly web design. The digital marketing team at Mod Girl Marketing is busy with responsive web designs and mobile site creation to help businesses quickly and effectively prepare for the changes announced to take effect April 21st, 2015.San Diego, CA -- (ReleaseWire) -- 03/24/2015 -- At the end of February, Google executives made a big announcement about the next algorithm change that will affect search engine rankings starting on April 21st. "We will be expanding our use of mobile-friendliness as a ranking signal," Google announced, adding: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." In other words, a business that does not have a dedicated mobile site, mobile app, or mobile-responsive web design will lose its current ranking, potentially falling to virtual obscurity. In a recent blog post titled, "Mobilegeddon: Is Your Business Ready
http://bit.ly/1C7f4Pa

Mobilegeddon Is Near – Is Your Business Ready?

Google is notoriously clandestine about their algorithm updates well, usually they are. We ve been helping businesses with their search engine optimization for nearly a decade and rarely have we heard Google so explicitly warn businesses that the Search Giant will be making a seismic shift that will dramatically affect rankings. At the tail-end of February, they announced:  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Yikes. The message is clear: Cater to mobile customers or face virtual obscurity by April 21st! #Mobilegeddon is coming 4/21. Is your website ready? Find out in this #infographicClick To Tweet What We Know About Google s Search Update, Mobilegeddon Businesses can prepare for Mobilegeddon by: - Reading Google’s mobile usability reports. - Using the mobile friendly testing tool. - Gathering tips
http://bit.ly/1C1JHGO

Mobilegeddon Is Near – Is Your Business Ready?

Google is notoriously clandestine about their algorithm updates well, usually they are. We ve been helping businesses with their search engine optimization for nearly a decade and rarely have we heard Google so explicitly warn businesses that the Search Giant will be making a seismic shift that will dramatically affect rankings. At the tail-end of February, they announced:  Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Yikes. The message is clear: Cater to mobile customers or face virtual obscurity by April 21st! #Mobilegeddon is coming 4/21. Is your website ready? Find out in this #infographicClick To Tweet What We Know About Google s Search Update, Mobilegeddon Businesses can prepare for Mobilegeddon by: - Reading Google’s mobile usability reports. - Using the mobile friendly testing tool. - Gathering tips
http://bit.ly/1C1JHGO

Mod Girl Marketing Discusses How Outsourcing Marketing Could Save Companies $377,000 Annually

Marketing is one of the most important ways businesses compete. Companies can leverage the playing field by outsourcing to an experienced marketing firm and tapping nearly $377,000 a year in resources, says Mandy McEwen, founder of Mod Girl Marketing.San Diego, CA -- (ReleaseWire) -- 03/18/2015 -- Online marketing is one of the chief ways businesses compete and leverage the playing field. Larger corporations may not think twice about adding staff members with salaries, health insurance benefits, and vacation packages. Yet, for a mid-sized business, each additional employee could affect the company s bottom line and ability to grow. At the same time, they cannot afford to sit idle as the competition lurches ahead. Outsourcing some of these marketing duties becomes the obvious choice, says Mandy McEwen, founder of Mod Girl Marketing. McEwen says companies can save big on the following tangible business expenses: - $73,000 for mid-level marketer salary (taken from 2015 MOZ salary report)
http://bit.ly/1BU7Pv1

Mod Girl Marketing Discusses How Outsourcing Marketing Could Save Companies $377,000 Annually

Marketing is one of the most important ways businesses compete. Companies can leverage the playing field by outsourcing to an experienced marketing firm and tapping nearly $377,000 a year in resources, says Mandy McEwen, founder of Mod Girl Marketing.San Diego, CA -- (ReleaseWire) -- 03/18/2015 -- Online marketing is one of the chief ways businesses compete and leverage the playing field. Larger corporations may not think twice about adding staff members with salaries, health insurance benefits, and vacation packages. Yet, for a mid-sized business, each additional employee could affect the company s bottom line and ability to grow. At the same time, they cannot afford to sit idle as the competition lurches ahead. Outsourcing some of these marketing duties becomes the obvious choice, says Mandy McEwen, founder of Mod Girl Marketing. McEwen says companies can save big on the following tangible business expenses: - $73,000 for mid-level marketer salary (taken from 2015 MOZ salary report)
http://bit.ly/1BU7Pv1

Pursue Dreams and Lead with Courage

Leading with courage requires us to overcome our fears and feelings of hopelessness in the pursuit of the action we believe is the right choice. Courage empowers us to face difficult situations even if we run in to roadblocks that cause us to feel uncertain or overwhelmed. Courage comes from the French meaning, to give heart. Leading courageously gives encouragement to others and in today’s times is required to pursue our dreams and be the best we can be. This can be difficult though, especially in some organizations. In general, people do not like to rock the boat or sway from the company cultural norms. So many leaders have shared their frustration with me about disparity between what they had hoped their company culture would be and what it actually turned out to be. Starting a company and setting values and norms and keeping them can prove challenging. To build a strong positive culture, have clarity on your direction, develop and communicate your company values and hire the rig
http://bit.ly/1GAAXqN

8 Benefits Of Hiring A Marketing Agency Over In-House

Determining how to market your business online is a difficult decision and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house marketers or a marketing agency does not just come down to price, but maximum efficiency, too, as you will see this week. Here s our rundown of the top 8 reasons to outsource some of your marketing work to a firm like Mod Girl Marketing. 8 Benefits of Hiring A Marketing Agency Over In-House Marketers 1. You don t have to pay a marketer s full-time salary. Salaries for mid-career marketing professionals can be quite expensive: Digital Marketing Manager: $73K Web Designer: $47K Social Media Manager: $49K SEO Marketer: $60K Content Writer: $55K Graphic Designer: $53K So the total cost of hiring all these staff members in-house would come to $337,000 a year... but don’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training cos
http://bit.ly/1MwD0zV

8 Benefits Of Hiring A Marketing Agency Over In-House

Determining how to market your business online is a difficult decision and one that can have big (not to mention, expensive) consequences affecting your bottom line. Whether to hire in-house marketers or a marketing agency does not just come down to price, but maximum efficiency, too, as you will see this week. Here s our rundown of the top 8 reasons to outsource some of your marketing work to a firm like Mod Girl Marketing. 8 Benefits of Hiring A Marketing Agency Over In-House Marketers 1. You don t have to pay a marketer s full-time salary. Salaries for mid-career marketing professionals can be quite expensive: Digital Marketing Manager: $73K Web Designer: $47K Social Media Manager: $49K SEO Marketer: $60K Content Writer: $55K Graphic Designer: $53K So the total cost of hiring all these staff members in-house would come to $337,000 a year... but don’t forget to tack on the cost of employee health care benefits, paid vacation days, lost productivity in sick days, and training cos
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Mod Girl Marketing Releases Top 10 Reasons to Hire a WordPress Consultant in 2015

Mandy McEwen, founder of Mod Girl Marketing, discusses 10 reasons why one may hire an expert.San Diego, CA -- (ReleaseWire) -- 03/11/2015 -- More than half the websites out there are powered by WordPress. With an abundance of free resources online, business owners may be tempted to create their own site on the platform. However, there are many reasons why business is still booming for WordPress consultants like Mandy McEwen from Mod Girl Marketing, a digital marketing firm based out of Southern California. "There are three types of clients we typically see," McEwen explains. "The first is the busy startup professional who has a lot on their plate and just wants a blog up and running as quickly and efficiently as possible. The second is the business owner who already has a site, but feels it could be performing better in terms of loading time, SEO, content, and extra bells-and-whistles. The third is someone who wants to get a crash course in WordPress and pays the hourly rate for infor
http://bit.ly/1FaxpgJ

Mod Girl Marketing Releases Top 10 Reasons to Hire a WordPress Consultant in 2015

Mandy McEwen, founder of Mod Girl Marketing, discusses 10 reasons why one may hire an expert.San Diego, CA -- (ReleaseWire) -- 03/11/2015 -- More than half the websites out there are powered by WordPress. With an abundance of free resources online, business owners may be tempted to create their own site on the platform. However, there are many reasons why business is still booming for WordPress consultants like Mandy McEwen from Mod Girl Marketing, a digital marketing firm based out of Southern California. "There are three types of clients we typically see," McEwen explains. "The first is the busy startup professional who has a lot on their plate and just wants a blog up and running as quickly and efficiently as possible. The second is the business owner who already has a site, but feels it could be performing better in terms of loading time, SEO, content, and extra bells-and-whistles. The third is someone who wants to get a crash course in WordPress and pays the hourly rate for infor
http://bit.ly/1FaxpgJ

Why You Still Need A WordPress Consultant in 2015

In a time where Do-It-Yourself is fashionable and free information is readily available online, it can be hard to imagine how business professionals can make a living as WordPress consultants but, believe us, there is plenty of business to go around! Often, the desire to learn a few new skills are outweighed by the desire to simply have the website done and looking as professional as possible. Even though it s easy to get a basic site up on WordPress, you could easily spend hours tinkering with different layouts, agonizing over which plugins to choose, and spending countless hours trying to improve site speed. We ll give you a quick rundown of why people are hiring WordPress consultants in 2015. Top 10 Reasons To Hire A WordPress Consultant 1. To cut through the clutter  There are thousands of WordPress themes and plugins out there. How do you find the one that best suits your needs? 2. To develop a custom site  Want something that doesn t look like a carbon copy of what everyone e
http://bit.ly/1A1RuzT

Why You Still Need A WordPress Consultant in 2015

In a time where Do-It-Yourself is fashionable and free information is readily available online, it can be hard to imagine how business professionals can make a living as WordPress consultants but, believe us, there is plenty of business to go around! Often, the desire to learn a few new skills are outweighed by the desire to simply have the website done and looking as professional as possible. Even though it s easy to get a basic site up on WordPress, you could easily spend hours tinkering with different layouts, agonizing over which plugins to choose, and spending countless hours trying to improve site speed. We ll give you a quick rundown of why people are hiring WordPress consultants in 2015. Top 10 Reasons To Hire A WordPress Consultant 1. To cut through the clutter  There are thousands of WordPress themes and plugins out there. How do you find the one that best suits your needs? 2. To develop a custom site  Want something that doesn t look like a carbon copy of what everyone e
http://bit.ly/1A1RuzT

Mod Girl Marketing Shares 8 Quick Tips for Twitter Lead Generation

Mandy McEwen, founder of Mod Girl Marketing, discusses how to attract more Twitter followers who will convert to buyers, and how to use the latest social media tools for better social media monitoring.San Diego, CA -- (ReleaseWire) -- 03/05/2015 -- With an estimated 288 million active monthly users, Twitter is a beacon to marketers that can t be ignored. Not all of these users are prospects, of course, which poses a challenge for marketers who wish to find people who would be genuinely interested in their offerings, as well as people who are further along the purchase cycle and ready to buy. In last week s blog, Mandy McEwen, founder of social media firm Mod Girl Marketing, offers eight helpful tips for more effective Twitter lead generation. "Twitter offers a lot of built-in functionality that can help marketers a great deal," explains Mandy, "but these features are not always evident. For instance, many marketers are still lagging behind the use of Twitter Cards, which are a really
http://bit.ly/1aMls5h

Mod Girl Marketing Shares 8 Quick Tips for Twitter Lead Generation

Mandy McEwen, founder of Mod Girl Marketing, discusses how to attract more Twitter followers who will convert to buyers, and how to use the latest social media tools for better social media monitoring.San Diego, CA -- (ReleaseWire) -- 03/05/2015 -- With an estimated 288 million active monthly users, Twitter is a beacon to marketers that can t be ignored. Not all of these users are prospects, of course, which poses a challenge for marketers who wish to find people who would be genuinely interested in their offerings, as well as people who are further along the purchase cycle and ready to buy. In last week s blog, Mandy McEwen, founder of social media firm Mod Girl Marketing, offers eight helpful tips for more effective Twitter lead generation. "Twitter offers a lot of built-in functionality that can help marketers a great deal," explains Mandy, "but these features are not always evident. For instance, many marketers are still lagging behind the use of Twitter Cards, which are a really
http://bit.ly/1aMls5h

Mod Girl Marketing Shares How to Choose the Best SEO Company

Mandy McEwen, CEO of Mod Girl Marketing, explains how to choose the best SEO company in latest blog. She covers ballpark pricing, essential offerings, and pitfalls to avoid.San Diego, CA -- (ReleaseWire) -- 02/27/2015 -- How does a business owner choose the best SEO company when all the websites look so similar? Subtle differences can save entrepreneurs tons of money and aggravation, says Mandy McEwen, CEO of Mod Girl Marketing, an online marketing firm based out of San Diego. The worst part of trying an SEO firm that doesn t pan out isn t even the lost money – but the lost web presence over all those months and the stress of being strung along, she adds. In last week s blog at http://www.modgirlmarketing.com/best-seo-company-tell-good-bad-ugly/, Mandy McEwen discusses how to tell a good SEO company from a bad one. There are many common red flags one should look out for, says McEwen. Among them are: - Prices lower than $750 a month - Offers to "try SEO services free for 30 days" - C
http://bit.ly/1EU85JB

Mod Girl Marketing Shares How to Choose the Best SEO Company

Mandy McEwen, CEO of Mod Girl Marketing, explains how to choose the best SEO company in latest blog. She covers ballpark pricing, essential offerings, and pitfalls to avoid.San Diego, CA -- (ReleaseWire) -- 02/27/2015 -- How does a business owner choose the best SEO company when all the websites look so similar? Subtle differences can save entrepreneurs tons of money and aggravation, says Mandy McEwen, CEO of Mod Girl Marketing, an online marketing firm based out of San Diego. The worst part of trying an SEO firm that doesn t pan out isn t even the lost money – but the lost web presence over all those months and the stress of being strung along, she adds. In last week s blog at http://www.modgirlmarketing.com/best-seo-company-tell-good-bad-ugly/, Mandy McEwen discusses how to tell a good SEO company from a bad one. There are many common red flags one should look out for, says McEwen. Among them are: - Prices lower than $750 a month - Offers to "try SEO services free for 30 days" - C
http://bit.ly/1EU85JB

Best SEO Company: How To Tell The Good, The Bad & The Ugly

To many business owners, Search Engine Optimization is a mysterious science. On one hand, the detail-orientation of the day-to-day tasks attracts professionals who love data, enjoy building websites from the ground up, and who are current with all the latest search engine news. On the other hand, SEO also attracts a bad crowd the kind who string you along with promises that it takes 12 months to build a good web presence but, in reality, are doing nothing at all or are incapable of achieving the objective because they have not adapted with recent changes in SEO or who guarantee first page results and achieve it through cheating that could get your site blacklisted! It can be hard to tell The Good, The Bad, and The Ugly at face value because all SEO companies are at least good at building their own websites. In this guide, we ll give you a helpful checklist of factors to consider before hiring. How to find the best #SEO company for your brandClick To Tweet To start, let s take a lo
http://bit.ly/1DxnkdZ

Best SEO Company: How To Tell The Good, The Bad & The Ugly

To many business owners, Search Engine Optimization is a mysterious science. On one hand, the detail-orientation of the day-to-day tasks attracts professionals who love data, enjoy building websites from the ground up, and who are current with all the latest search engine news. On the other hand, SEO also attracts a bad crowd the kind who string you along with promises that it takes 12 months to build a good web presence but, in reality, are doing nothing at all or are incapable of achieving the objective because they have not adapted with recent changes in SEO or who guarantee first page results and achieve it through cheating that could get your site blacklisted! It can be hard to tell The Good, The Bad, and The Ugly at face value because all SEO companies are at least good at building their own websites. In this guide, we ll give you a helpful checklist of factors to consider before hiring. How to find the best #SEO company for your brandClick To Tweet To start, let s take a lo
http://bit.ly/1DxnkdZ

Mod Girl Marketing Releases Top 8 Reasons for B2B Companies to Blog in 2015

Is a business blog worth the investment? Mandy McEwen, CEO of Mod Girl Marketing, explains what benefits companies get from churning out regular content.San Diego, CA -- (ReleaseWire) -- 02/19/2015 -- It s natural for business owners to question their investment after months of posting blogs and receiving little or no comments from readers. Detailed analytics to show traffic statistics helps, but without clearly expressed goals, B2B blogging can feel like a futile effort. Mandy McEwen, CEO of Mod Girl Marketing, explains eight reasons why blogging is worth the investment. "Many people still think business blogging is just about increasing website traffic," says McEwen. "Yet, it s about so much more. A blog is an important way to not only cultivate the sale, but also establish a reputation as a leader in your respective industry. A really solid blog is the best type of publicity you can buy." She explains that the top B2B blogs: - Tell a story about company culture - Build credibility
http://bit.ly/1ErdtU1

Mod Girl Marketing Releases Top 8 Reasons for B2B Companies to Blog in 2015

Is a business blog worth the investment? Mandy McEwen, CEO of Mod Girl Marketing, explains what benefits companies get from churning out regular content.San Diego, CA -- (ReleaseWire) -- 02/19/2015 -- It s natural for business owners to question their investment after months of posting blogs and receiving little or no comments from readers. Detailed analytics to show traffic statistics helps, but without clearly expressed goals, B2B blogging can feel like a futile effort. Mandy McEwen, CEO of Mod Girl Marketing, explains eight reasons why blogging is worth the investment. "Many people still think business blogging is just about increasing website traffic," says McEwen. "Yet, it s about so much more. A blog is an important way to not only cultivate the sale, but also establish a reputation as a leader in your respective industry. A really solid blog is the best type of publicity you can buy." She explains that the top B2B blogs: - Tell a story about company culture - Build credibility
http://bit.ly/1ErdtU1

8 Reasons B2B Businesses Should Blog

In the early days, it s natural to question what you re doing and wonder, Is anyone even reading our blog at all? Why bother? Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand s presence online. Don t be fooled: B2B business blogging is about so much more than how many comments your blog receives. Here are 8 reasons #B2B businesses should blog #8waysClick To Tweet 8 Distinct Goals for B2B Blogging 1. Tell a story. Blogs are not like advertisements. Your audience is looking for a good story. They also want something that is interesting to look at, so all your posts should be highly visual if you want shares. A business blog is a great place to tell the story behind your products and company culture, help people solve problems, or demonstrate how your company impacts the consumer. Think of politicians on the campaign trail: they love telling stories about the people they meet who embody an objective you wish to
http://bit.ly/17oGiWX

8 Reasons B2B Businesses Should Blog

In the early days, it s natural to question what you re doing and wonder, Is anyone even reading our blog at all? Why bother? Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand s presence online. Don t be fooled: B2B business blogging is about so much more than how many comments your blog receives. Here are 8 reasons #B2B businesses should blog #8waysClick To Tweet 8 Distinct Goals for B2B Blogging 1. Tell a story. Blogs are not like advertisements. Your audience is looking for a good story. They also want something that is interesting to look at, so all your posts should be highly visual if you want shares. A business blog is a great place to tell the story behind your products and company culture, help people solve problems, or demonstrate how your company impacts the consumer. Think of politicians on the campaign trail: they love telling stories about the people they meet who embody an objective you wish to
http://bit.ly/17oGiWX

Mod Girl Marketing Offers Marketing Tools & Solutions for Businesses in 2015

DIY marketers can get a helpful list of digital marketing tools to bolster their online efforts in 2015. Mandy McEwen of Mod Girl Marketing also offers consulting and a host of online services for busy enterprises.San Diego, CA -- (ReleaseWire) -- 02/12/2015 -- Just like the consumer app market, the digital marketing tool landscape is super saturated, making it difficult for marketers to find the right solutions for their businesses. Perhaps that is why more than half of marketers say they do not have tools in place to monitor the financial impact of their social media marketing efforts. Mandy McEwen of Mod Girl Marketing offers a personalized, direct approach with her digital marketing consulting to help businesses find quick and effective solutions to their most pressing concerns. "Social media marketing has been around far too long to be tentatively sticking your toe in the water," says Mandy McEwen. "The businesses that truly succeed are the ones that grab the bull by the horns an
http://bit.ly/17lW8BS

Mod Girl Marketing Offers Marketing Tools & Solutions for Businesses in 2015

DIY marketers can get a helpful list of digital marketing tools to bolster their online efforts in 2015. Mandy McEwen of Mod Girl Marketing also offers consulting and a host of online services for busy enterprises.San Diego, CA -- (ReleaseWire) -- 02/12/2015 -- Just like the consumer app market, the digital marketing tool landscape is super saturated, making it difficult for marketers to find the right solutions for their businesses. Perhaps that is why more than half of marketers say they do not have tools in place to monitor the financial impact of their social media marketing efforts. Mandy McEwen of Mod Girl Marketing offers a personalized, direct approach with her digital marketing consulting to help businesses find quick and effective solutions to their most pressing concerns. "Social media marketing has been around far too long to be tentatively sticking your toe in the water," says Mandy McEwen. "The businesses that truly succeed are the ones that grab the bull by the horns an
http://bit.ly/17lW8BS

Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be so much easier if you only had the right tools? Truly, these days, there is software and a dashboard for everything. The question is: which tools are worth the investment and learning curve? Mod Girl Marketing offers one-on-one consulting to help you find the right business solutions, but here is some practical DIY information to get you started. Before we get started on the top online marketing tools for 2015, check out this great infographic from Reuven Gorsht: Discover the 12 Must-Have #Marketing Tools for 2015Click To Tweet Powered By CoSchedule Top 12 Must-Have Marketing Tools For 2015 1. Raven Tools for all-in-one internet marketing software  Raven Tools is Mod Girl s go-to software for all things online marketing. With comprehensive reporting to robust SEO research tools to social media monitoring, Raven Tools has it all. The best part is, they are constantly innovating their platform with new features and ma
http://bit.ly/1BYbiVi

Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be so much easier if you only had the right tools? Truly, these days, there is software and a dashboard for everything. The question is: which tools are worth the investment and learning curve? Mod Girl Marketing offers one-on-one consulting to help you find the right business solutions, but here is some practical DIY information to get you started. Before we get started on the top online marketing tools for 2015, check out this great infographic from Reuven Gorsht: Discover the 12 Must-Have #Marketing Tools for 2015Click To Tweet Powered By CoSchedule Top 12 Must-Have Marketing Tools For 2015 1. Raven Tools for all-in-one internet marketing software  Raven Tools is Mod Girl s go-to software for all things online marketing. With comprehensive reporting to robust SEO research tools to social media monitoring, Raven Tools has it all. The best part is, they are constantly innovating their platform with new features and ma
http://bit.ly/1BYbiVi

Mod Girl Marketing Releases the Ultimate SEO Audit Guide to Help Businesses Convert More Sales

Mod Girl Marketing’s Mandy McEwen explains how hiring a professional digital marketing firm to conduct an SEO Audit translates to more sales. She also covers the steps for conducting a DIY audit.San Diego, CA -- (ReleaseWire) -- 02/02/2015 -- Research shows that organic search accounts for 64 percent of website traffic, according to Search Engine Land. However, most companies get hung up on paid search, which typically only brings in 6 percent of a site s visitors. A proper SEO Audit is the best way to make sure everything is being done to ensure website visibility and conversions. Mod Girl Marketing, a national digital marketing firm based out of San Diego, California, published helpful tips for beginning an SEO Audit this month. "January is a good time to assess your situation," says Mod Girl Marketing founder Mandy McEwen. "A good SEO Audit will tell you: What are we doing that is right – that is leading people to our site and through the purchase process? And it also examines:
http://bit.ly/1CpvxQY

Mod Girl Marketing Releases the Ultimate SEO Audit Guide to Help Businesses Convert More Sales

Mod Girl Marketing’s Mandy McEwen explains how hiring a professional digital marketing firm to conduct an SEO Audit translates to more sales. She also covers the steps for conducting a DIY audit.San Diego, CA -- (ReleaseWire) -- 02/02/2015 -- Research shows that organic search accounts for 64 percent of website traffic, according to Search Engine Land. However, most companies get hung up on paid search, which typically only brings in 6 percent of a site s visitors. A proper SEO Audit is the best way to make sure everything is being done to ensure website visibility and conversions. Mod Girl Marketing, a national digital marketing firm based out of San Diego, California, published helpful tips for beginning an SEO Audit this month. "January is a good time to assess your situation," says Mod Girl Marketing founder Mandy McEwen. "A good SEO Audit will tell you: What are we doing that is right – that is leading people to our site and through the purchase process? And it also examines:
http://bit.ly/1CpvxQY

GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing

GoDaddy ignited a controversy among animal rights activists with their yanked 2015 Super Bowl ad. According to Mod Girl Marketing’s Mandy McEwen, this “social media event” offers eight essential takeaways for advertisers.San Diego, CA -- (ReleaseWire) -- 01/30/2015 -- Every once in a while marketers do what Upton Sinclair describes as "aiming for the public s heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online. Animal rights activists lashed out on their social media accounts and created a petition to pull the spot that garnered 40,000 signatures overnight. GoDaddy CEO Blake Irving promptly pulled the ad, issued a heartfelt apology, and released a spot featuring Danica Patrick promoting animal adoption. Mandy McEwen, a seasoned marketer with Mod Girl Marketing, us
http://bit.ly/1yTtDpd

GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing

GoDaddy ignited a controversy among animal rights activists with their yanked 2015 Super Bowl ad. According to Mod Girl Marketing’s Mandy McEwen, this “social media event” offers eight essential takeaways for advertisers.San Diego, CA -- (ReleaseWire) -- 01/30/2015 -- Every once in a while marketers do what Upton Sinclair describes as "aiming for the public s heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online. Animal rights activists lashed out on their social media accounts and created a petition to pull the spot that garnered 40,000 signatures overnight. GoDaddy CEO Blake Irving promptly pulled the ad, issued a heartfelt apology, and released a spot featuring Danica Patrick promoting animal adoption. Mandy McEwen, a seasoned marketer with Mod Girl Marketing, us
http://bit.ly/1yTtDpd

8 Things We Can Learn From Godaddy’s Super Bowl Puppy Fail

We re not necessarily outraged or offended by GoDaddy s latest Super Bowl attempt but, as marketers, we do find it truly thought-provoking.  One has to wonder, What were they thinking? We ll get to that in a moment, but here s a quick recap to get you up-to-speed on what s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home only to find that he s been sold on a website built by GoDaddy! Ship him out! the presumed  Backyard Breeder orders the delivery driver who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one.  Journey Home  previewed Monday morning on the Today show; by Tuesday evening, a Change.org petition had over 42,000 signatures calling for the company to pull the ad which they promptly did. We underestimated the emotional response. And we heard that loud and clear, GoDaddy
http://bit.ly/1z3RLWn

8 Things We Can Learn From Godaddy’s Super Bowl Puppy Fail

We re not necessarily outraged or offended by GoDaddy s latest Super Bowl attempt but, as marketers, we do find it truly thought-provoking.  One has to wonder, What were they thinking? We ll get to that in a moment, but here s a quick recap to get you up-to-speed on what s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home only to find that he s been sold on a website built by GoDaddy! Ship him out! the presumed  Backyard Breeder orders the delivery driver who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one.  Journey Home  previewed Monday morning on the Today show; by Tuesday evening, a Change.org petition had over 42,000 signatures calling for the company to pull the ad which they promptly did. We underestimated the emotional response. And we heard that loud and clear, GoDaddy
http://bit.ly/1z3RLWn