Digital marketing for financial services represents the most affordable and effective way to reach out to new and existing clients. Naturally, you want to reach people where they like to hang out. These days, email, social networks and video sharing platforms are capturing more and more of your prospect s free time. The banking industry s presence on social media networks increased 31 percent last year, according to a recent Marketo blog post. Even so, the NY Times reported that banks have been slow to embrace social technologies and that the 50 largest banks had strategies that were amateurish at best. These social media wallflowers often create profiles, but let them sit idly. They miss friend requests, fail to post regularly to engage users, and fail to communicate directly with users who contact them via social media. Research conducted by Scorpio Partnership found that 40% of high-net-worth clients under age 50 viewed social media as an important channel for communicating wit
http://www.modgirlmarketing.com/digital-marketing-financial-services/
Thursday, January 9, 2014
Thursday, January 2, 2014
Mod Girl Marketing Reveals Why Businesses Should Consider a Website Re-Design in 2014
San Diego, CA -- (SBWIRE) -- 01/02/2014 -- 2014 brings in a plethora of possibilities for business growth. Mod Girl Marketing helps businesses transform their website design from common to energetic, from banal to exciting. Business success begins January of this year and Mod Girl Marketing’s insights on website redesign help businesses reach higher heights in their Internet presence with greater productivity through quality and creativity, based on easily interpreted facts. Why do companies redesign their websites? There are a large number of reasons—Mod Girl&aposs recent blog post highlight the reasons why the Pennsylvania General Assembly, Move Network, Google Maps, Broomfield Enterprise, and other major business websites needed website redesign and the positive results they achieved. What can website redesign do to help businesses get ahead of their competition and stimulate customer interest and user engagement? Why did Target&aposs attempt at website redesign flop, and what
http://bit.ly/KkVOrnWednesday, January 1, 2014
8 Tips For Writing A Killer Press Release In 2014
Press releases used to be the powerhouses of public relations firms a way to fax timely, relevant information out to journalists. Nowadays, online publishing platforms like social media and blogs cut down on the supremacy of the press release. It s now just one tool in a sea of educational channels available to the online marketer. Nevertheless, we think well-written press releases are important in targeting news audiences and leading them to sites where they can find more information about your offerings. Here are 8 tips for writing a killer press release that attracts attention and results! 1. Agonize over the headline. The headline needs to grab a reader s eyeballs and hang on for dear life until this helpless captive is compelled to click on the link to read your release. In an overstimulating environment, it s easy to miss amazing news if the title doesn t, in some way, pick at the brain. - Be specific: Instead of Save Money On Tablets, say Save More than 30% on Tablets in 3 Easy
http://bit.ly/1d9TRol
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