4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
http://bit.ly/1UfLehY

4 Things Every CEO Should Know About Marketing Automation

Wise CEOs want assurance that their investments are well spent. Wise marketers want as much money as they can possibly muster to make their advertising dreams a reality. Understood! So the question becomes: How does a marketer justify marketing spend to the CEO? The answer lies in marketing automation. Seasoned marketers know that our industry is 50% creative and 50% math. On one hand, marketing is about branding through images, storytelling and emotion-evoking design work. That s the fun part! On the other hand, marketing is about data, statistics and sales dollars. Many a multi-million-dollar budget is spent using website impressions as a measure of effectiveness. If sales remain steady or slightly increase and people are visiting the site, reading the blog and clicking over to the company s social media pages, then the marketing team is operating efficiently enough to justify the expense. Going one step further, companies trouble themselves with another measurement known as engage
http://bit.ly/1UfLehY

What Facebook’s Newsfeed Updates Mean For Your Business

Much like Google, Facebook is a tech company whose livelihood depends upon improving user experience and keeping them happy by making their product better. Unfortunately, that can spell trouble for businesses who are looking to connect with consumers through search engine optimization or social networking. Businesses can t just develop a strategy and sit back on their laurels. With all the changes afoot, they ve got to have a proactive social media marketing manager who identifies possible pitfalls and adapts the strategy to industry changes. It behooves your company to pay close attention to Facebook in particular, as they ve now overtaken Google as the top source of referral traffic online. And, despite concerns that the relevance of business pages have been systematically diminished over the years, there are still a solid billion people visiting branded sites within the platform each month. What Facebook s Newsfeed Updates Mean For Your BusinessClick To Tweet Most recently, Faceboo
http://bit.ly/1EFH4sq

What Facebook’s Newsfeed Updates Mean For Your Business

Much like Google, Facebook is a tech company whose livelihood depends upon improving user experience and keeping them happy by making their product better. Unfortunately, that can spell trouble for businesses who are looking to connect with consumers through search engine optimization or social networking. Businesses can t just develop a strategy and sit back on their laurels. With all the changes afoot, they ve got to have a proactive social media marketing manager who identifies possible pitfalls and adapts the strategy to industry changes. It behooves your company to pay close attention to Facebook in particular, as they ve now overtaken Google as the top source of referral traffic online. And, despite concerns that the relevance of business pages have been systematically diminished over the years, there are still a solid billion people visiting branded sites within the platform each month. What Facebook s Newsfeed Updates Mean For Your BusinessClick To Tweet Most recently, Faceboo
http://bit.ly/1EFH4sq

Top 8 Practices B2B Content Marketers Use to Be Successful

Clients often ask me, How in the world did you find your team of writers? Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some time out there, working hands-on in the niches they specialized in, be it healthcare, technology, finance, real e
http://bit.ly/1JfO2Mb

Top 8 Practices B2B Content Marketers Use to Be Successful

Clients often ask me, How in the world did you find your team of writers? Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some time out there, working hands-on in the niches they specialized in, be it healthcare, technology, finance, real e
http://bit.ly/1JfO2Mb

3 Common Duplicate Content Mistakes & How to Fix Them

No newspaper owner would ever dream of copying another paper s editorial and reprinting it verbatim. However, the ease of cutting-and-pasting an article online has made duplicate content an all too easy solution for the cash-strapped business looking to rank in the search engines. In the past, website owners were able to get away with theft without suffering much repercussion. Nowadays, search engines have filters to detect this sort of activity and sites caught stealing are penalized with deplorable rankings. That form of duplicate content is obvious, but we ve worked with clients who had no idea they were being called out as plagiarists due to simple errors they were making. In this week s post, we cover three ways you may inadvertently be sabotaging your SEO efforts with duplicate content and what you can do to remedy the situation. Image Source: WebSEOAnalytics.com 3 Common Duplicate #Content Mistakes & How to Fix ThemClick To Tweet 1. Mirror Sites The Intention: You wanted to cre
http://bit.ly/1It99om

3 Common Duplicate Content Mistakes & How to Fix Them

No newspaper owner would ever dream of copying another paper s editorial and reprinting it verbatim. However, the ease of cutting-and-pasting an article online has made duplicate content an all too easy solution for the cash-strapped business looking to rank in the search engines. In the past, website owners were able to get away with theft without suffering much repercussion. Nowadays, search engines have filters to detect this sort of activity and sites caught stealing are penalized with deplorable rankings. That form of duplicate content is obvious, but we ve worked with clients who had no idea they were being called out as plagiarists due to simple errors they were making. In this week s post, we cover three ways you may inadvertently be sabotaging your SEO efforts with duplicate content and what you can do to remedy the situation. Image Source: WebSEOAnalytics.com 3 Common Duplicate #Content Mistakes & How to Fix ThemClick To Tweet 1. Mirror Sites The Intention: You wanted to cre
http://bit.ly/1It99om