The Status of Real Estate Marketing for 2016

In our experience, few industries are as competitive as real estate marketing. Some markets are undeniably more competitive than others, but overall, there are about 2 million active real estate licensees and 86,004 real estate brokerage firms operating in the United States. To succeed in this dog-eat-dog world, real estate agencies need to be current in the latest marketing trends and technologies, conduct extensive demographics research, and transform data in actionable steps that allow them to adapt to changes in the market. This year, we ve seen new marketing tools emerge, changes to social network capabilities, SEO updates and a few different trends that affect marketers in the real estate sector in 2015. Here are a few of the most important real estate marketing updates to consider Check out the latest real estate marketing trends.Click To Tweet 1. Mobile-friendly sites become mandatory. Back in April, Google made a huge announcement that mobile-friendliness would be expanded a
http://bit.ly/1QBHdDs

The Status of Real Estate Marketing for 2016

In our experience, few industries are as competitive as real estate marketing. Some markets are undeniably more competitive than others, but overall, there are about 2 million active real estate licensees and 86,004 real estate brokerage firms operating in the United States. To succeed in this dog-eat-dog world, real estate agencies need to be current in the latest marketing trends and technologies, conduct extensive demographics research, and transform data in actionable steps that allow them to adapt to changes in the market. This year, we ve seen new marketing tools emerge, changes to social network capabilities, SEO updates and a few different trends that affect marketers in the real estate sector in 2015. Here are a few of the most important real estate marketing updates to consider Check out the latest real estate marketing trends.Click To Tweet 1. Mobile-friendly sites become mandatory. Back in April, Google made a huge announcement that mobile-friendliness would be expanded a
http://bit.ly/1QBHdDs

8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn t want someone operating on you who hadn t received any additional training since graduating from medical school decades ago, you wouldn t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths.Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or her style with the times. Part of th
http://bit.ly/1UYhzu0

8 SEO Copywriting Myths To Avoid

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn t want someone operating on you who hadn t received any additional training since graduating from medical school decades ago, you wouldn t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths.Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or her style with the times. Part of th
http://bit.ly/1UYhzu0

4 Proven Ways To Increase Engagement On Social Media

Do you ever feel like you re speaking to an empty room, despite having hundreds or even thousands of social media followers? Do you wonder if your messages are hitting the target or bouncing off deaf ears? You re not alone! While most businesses have more than one social media profile they actively update and monitor, most businesses also admit that they have difficulty measuring Return-On-Investment and growing their social media presence exponentially over time. Given the number of digital marketing tools available to businesses today and the readiness of experienced consultants to offer their wisdom and service, there is really no excuse to lag behind in social media engagement these days. The value of social media in terms of product choice, brand loyalty, targeted lead generation, customer service and reputation is indisputable. Successful brands hoping to continue on the path of prosperity will need to become social media experts both in usage and in measurement, as Forbes pu
http://bit.ly/1NsiKmm

4 Proven Ways To Increase Engagement On Social Media

Do you ever feel like you re speaking to an empty room, despite having hundreds or even thousands of social media followers? Do you wonder if your messages are hitting the target or bouncing off deaf ears? You re not alone! While most businesses have more than one social media profile they actively update and monitor, most businesses also admit that they have difficulty measuring Return-On-Investment and growing their social media presence exponentially over time. Given the number of digital marketing tools available to businesses today and the readiness of experienced consultants to offer their wisdom and service, there is really no excuse to lag behind in social media engagement these days. The value of social media in terms of product choice, brand loyalty, targeted lead generation, customer service and reputation is indisputable. Successful brands hoping to continue on the path of prosperity will need to become social media experts both in usage and in measurement, as Forbes pu
http://bit.ly/1NsiKmm

Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That s why one of the most common questions for digital consultants is: Which marketing automation platform should our company invest in?? Simply searching the most popular companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue which would be higher for more expensive platforms or by number of customers which would be higher for platforms targeted to large firms that need bulk licensing. Top 8 #MarketingAutomation Platforms Revealed. #8waysClick To Tweet We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least familiarize yourself with the different names in marketing aut
http://bit.ly/1hEP1ZR

Top 8 Marketing Automation Platforms

Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That s why one of the most common questions for digital consultants is: Which marketing automation platform should our company invest in?? Simply searching the most popular companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue which would be higher for more expensive platforms or by number of customers which would be higher for platforms targeted to large firms that need bulk licensing. Top 8 #MarketingAutomation Platforms Revealed. #8waysClick To Tweet We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least familiarize yourself with the different names in marketing aut
http://bit.ly/1hEP1ZR