How To Prioritize Your Digital Marketing Strategies For 2014

A question we often get here at Mod Girl Marketing is, How do I prioritize my marketing dollars? Most of our clients have some understanding of what needs to be done, but they either aren t sure how to accomplish their goals best, they don t have the time to implement it all themselves, or they don t have the dollars to do everything and need help prioritizing. Every situation is unique, which is why we ask that you fill out our questionnaire so we can best serve you. Although, there are a few general points we can also make about how digital marketing is trending in 2014. 1. Invest: Mobile deserves your attention. Nielsen found that mobile customers use their devices to compare prices, read reviews, and browse product information. More than half of mobile users regularly access retail / shopping apps. A whopping 85% of these shoppers check social media via their smartphones. Therefore, it s imperative that you at least put a little muscle into developing your mobile website if you h
http://bit.ly/1vdtK9t

How To Prioritize Your Digital Marketing Strategies For 2014

A question we often get here at Mod Girl Marketing is, How do I prioritize my marketing dollars? Most of our clients have some understanding of what needs to be done, but they either aren t sure how to accomplish their goals best, they don t have the time to implement it all themselves, or they don t have the dollars to do everything and need help prioritizing. Every situation is unique, which is why we ask that you fill out our questionnaire so we can best serve you. Although, there are a few general points we can also make about how digital marketing is trending in 2014. 1. Invest: Mobile deserves your attention. Nielsen found that mobile customers use their devices to compare prices, read reviews, and browse product information. More than half of mobile users regularly access retail / shopping apps. A whopping 85% of these shoppers check social media via their smartphones. Therefore, it s imperative that you at least put a little muscle into developing your mobile website if you h
http://bit.ly/1vdtK9t

Build a Miracle Launches New Website Sponsored by Fed Resource and Mod Girl Marketing

San Diego, CA -- (SBWIRE) -- 06/25/2014 -- Build a Miracle, a San Diego based nonprofit organization, recently launched a new website to aid in their fundraising efforts. Established in 2001, Build a Miracle works to provide homes for needy families in Mexico, along with sponsoring students and helping small businesses get started. Unlike other nonprofits, Build a Miracle utilizes all donations toward families and projects—no donations are put toward administration or overhead costs. The organization has touched thousands of lives through their various projects: - 185 homes completed - 19 college students enrolled - 3 college graduates - 250+ children and adults attending weekly classes - 3 community centers built - Several small businesses started and built - Many more projects The new website, sponsored by Fed Resource and Mod Girl Marketing, was developed by Mod Girl Marketing on the Wordpress platform. The site features galleries of homes Build a Miracle has completed, videos, w
http://bit.ly/1yNMW23

Build a Miracle Launches New Website Sponsored by Fed Resource and Mod Girl Marketing

San Diego, CA -- (SBWIRE) -- 06/25/2014 -- Build a Miracle, a San Diego based nonprofit organization, recently launched a new website to aid in their fundraising efforts. Established in 2001, Build a Miracle works to provide homes for needy families in Mexico, along with sponsoring students and helping small businesses get started. Unlike other nonprofits, Build a Miracle utilizes all donations toward families and projects—no donations are put toward administration or overhead costs. The organization has touched thousands of lives through their various projects: - 185 homes completed - 19 college students enrolled - 3 college graduates - 250+ children and adults attending weekly classes - 3 community centers built - Several small businesses started and built - Many more projects The new website, sponsored by Fed Resource and Mod Girl Marketing, was developed by Mod Girl Marketing on the Wordpress platform. The site features galleries of homes Build a Miracle has completed, videos, w
http://bit.ly/1yNMW23

8 Reasons You Should Hire An SEO Consultant

Marketing budgets are tight at most small and medium-sized businesses these days. So, not surprisingly, there are many individuals wearing multiple caps within an organization, trying to juggle it all. Over time, business websites often fail to rank on the first or second page of the search engines, leading entrepreneurs to wonder if there is a better way. Hiring an SEO consultant is a big step, but will prove to be a valuable partnership if you find the right agency to help. In today s post, we ll discuss eight of the top reasons people hire SEO consultants, versus doing search marketing in-house. 1. Save time. The need to free up additional time is perhaps the top reason people outsource their SEO consulting work. Business leaders need to assess their top talents and ask themselves, Is my time best spent doing SEO, or am I better at say generating sales leads? How much is your time really worth? If you don t even like doing SEO work, then your time is probably best spent elsewhere.
http://bit.ly/1uKQ0r3

8 Reasons You Should Hire An SEO Consultant

Marketing budgets are tight at most small and medium-sized businesses these days. So, not surprisingly, there are many individuals wearing multiple caps within an organization, trying to juggle it all. Over time, business websites often fail to rank on the first or second page of the search engines, leading entrepreneurs to wonder if there is a better way. Hiring an SEO consultant is a big step, but will prove to be a valuable partnership if you find the right agency to help. In today s post, we ll discuss eight of the top reasons people hire SEO consultants, versus doing search marketing in-house. 1. Save time. The need to free up additional time is perhaps the top reason people outsource their SEO consulting work. Business leaders need to assess their top talents and ask themselves, Is my time best spent doing SEO, or am I better at say generating sales leads? How much is your time really worth? If you don t even like doing SEO work, then your time is probably best spent elsewhere.
http://bit.ly/1uKQ0r3

Mod Girl Marketing Gives Five Business Twitter Best Practices

San Diego, CA -- (SBWIRE) -- 06/19/2014 -- Roughly 5,700 tweets are sent out per second. Brands have to work smarter to cut through the massive amount of content to reach consumers and truly engage with their audiences. On their blog, Mod Girl Marketing explains what top brands are doing right to produce useful content that brings great results for their efforts. Their post, “5 Business Twitter Best Practices From The Most Engaged Brands,” gives detailed tips for brands to follow. From information on the composition of the perfect tweet, ways to find and share good content, and ways to boost engagement, these timely infographics and article contains actionable ideas. Whether you are a seasoned Twitter veteran, or new to the platform, there are helpful statistics and encouragement to get or keep you going. Mandy McEwen, founder and president of Mod Girl, says “Twitter is a great outreach tool for small and large businesses alike. Be sure you’re getting the most out of it with t
http://bit.ly/1iofhH3

Mod Girl Marketing Gives Five Business Twitter Best Practices

San Diego, CA -- (SBWIRE) -- 06/19/2014 -- Roughly 5,700 tweets are sent out per second. Brands have to work smarter to cut through the massive amount of content to reach consumers and truly engage with their audiences. On their blog, Mod Girl Marketing explains what top brands are doing right to produce useful content that brings great results for their efforts. Their post, “5 Business Twitter Best Practices From The Most Engaged Brands,” gives detailed tips for brands to follow. From information on the composition of the perfect tweet, ways to find and share good content, and ways to boost engagement, these timely infographics and article contains actionable ideas. Whether you are a seasoned Twitter veteran, or new to the platform, there are helpful statistics and encouragement to get or keep you going. Mandy McEwen, founder and president of Mod Girl, says “Twitter is a great outreach tool for small and large businesses alike. Be sure you’re getting the most out of it with t
http://bit.ly/1iofhH3

5 Business Twitter Best Practices From The Most Engaged Brands

Roughly 5,700 tweets are sent out each second. But we mustn t confuse quantity with quality. Inevitably, many of these tweets will be put out into the ether and either largely ignored or promptly forgotten. Business tweets, in particular, have a tendency to veer off-course onto a track that no one is interested to follow. On the other hand, businesses that get it right enjoy the fruits of their labor in terms of consumer loyalty, free word-of-mouth advertising, and skyrocketing sales. So today, Mod Girl Marketing takes a look at what top brands on Twitter do to cultivate an engaged audience. Then you can apply these lessons to your own business Twitter strategy. How can you get more engaged Twitter followers? This infographic sheds some light on the topic. Image Source: MediaBistro.com
http://bit.ly/1n8QUL8

5 Business Twitter Best Practices From The Most Engaged Brands

Roughly 5,700 tweets are sent out each second. But we mustn t confuse quantity with quality. Inevitably, many of these tweets will be put out into the ether and either largely ignored or promptly forgotten. Business tweets, in particular, have a tendency to veer off-course onto a track that no one is interested to follow. On the other hand, businesses that get it right enjoy the fruits of their labor in terms of consumer loyalty, free word-of-mouth advertising, and skyrocketing sales. So today, Mod Girl Marketing takes a look at what top brands on Twitter do to cultivate an engaged audience. Then you can apply these lessons to your own business Twitter strategy. How can you get more engaged Twitter followers? This infographic sheds some light on the topic. Image Source: MediaBistro.com
http://bit.ly/1n8QUL8

Mandy Mcewen Shares 8 Ways Businesses Can Use Social Media to Promote Content

San Diego, CA -- (SBWIRE) -- 06/11/2014 -- With the number of social media apps proliferating each year, it can be difficult for any business to know how to best use the various social media platforms to promote their content. A new blog post by digital marketing expert Mandy McEwen, Founder and CEO of Mod Girl Marketing, outlines eight tips for businesses that can help them use social media to share their website content and blog posts with their target markets. Content is central to most business online marketing strategies these days. McEwen explains how to make sure that content is actually seen by audiences. “A business can promote any content they are distributing digitally -- press releases, SlideShare presentations, blog posts, infographics, videos and more – using the methods I explain in my blog post,” McEwen said. “Social sharing is a crucial way to expand ones reach. If it s not being shared on social media, it isn t getting seen by the masses.” Read the post “
http://bit.ly/1km6iRh

Mandy Mcewen Shares 8 Ways Businesses Can Use Social Media to Promote Content

San Diego, CA -- (SBWIRE) -- 06/11/2014 -- With the number of social media apps proliferating each year, it can be difficult for any business to know how to best use the various social media platforms to promote their content. A new blog post by digital marketing expert Mandy McEwen, Founder and CEO of Mod Girl Marketing, outlines eight tips for businesses that can help them use social media to share their website content and blog posts with their target markets. Content is central to most business online marketing strategies these days. McEwen explains how to make sure that content is actually seen by audiences. “A business can promote any content they are distributing digitally -- press releases, SlideShare presentations, blog posts, infographics, videos and more – using the methods I explain in my blog post,” McEwen said. “Social sharing is a crucial way to expand ones reach. If it s not being shared on social media, it isn t getting seen by the masses.” Read the post “
http://bit.ly/1km6iRh

8 ways to Promote Your Content with Social Media

Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a platform for sharing all the relevant, insightful content you create. There is more to creating a social media following than simply cutting and pasting a link, however. In this article, we ll cover all bases and provide the most relevant tips to promoting your content with social media. 1. Promote with Facebook 3 Steps To A Great Facebook Post 1. Find a good image. Facebook is a very visual site, so you ve got to have an image that will capture people s attention in a long humdrum list of other feed posts. You seek to entertain, pique curiosity, inform, or stir emotion. There are many places to hunt for images Google Images, Pinterest, Flickr, Wikipedia, Morgue File, Kozzi, and others. 2. Write a compelling headline. Co
http://bit.ly/1nWadfJ

8 ways to Promote Your Content with Social Media

Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a platform for sharing all the relevant, insightful content you create. There is more to creating a social media following than simply cutting and pasting a link, however. In this article, we ll cover all bases and provide the most relevant tips to promoting your content with social media. 1. Promote with Facebook 3 Steps To A Great Facebook Post 1. Find a good image. Facebook is a very visual site, so you ve got to have an image that will capture people s attention in a long humdrum list of other feed posts. You seek to entertain, pique curiosity, inform, or stir emotion. There are many places to hunt for images Google Images, Pinterest, Flickr, Wikipedia, Morgue File, Kozzi, and others. 2. Write a compelling headline. Co
http://bit.ly/1nWadfJ

Mod Girl Marketing Explains Rebranding & Why It's Crucial for Companies of All Sizes

San Diego, CA -- (SBWIRE) -- 06/05/2014 -- Branding is a core tenet of marketing and a crucial component of any business plan. In addition, a brand isn’t a static thing – every brand needs to be re-envisioned as a company attempts to expand its reach. A new blog post by Mod Girl Marketing, explains rebranding and why it is important for businesses of all sizes to periodically re-work their brands. “What Is Rebranding & Why Do All Companies Eventually Need It?” includes helpful infographics for why it is important for companies to rebrand. To illustrate the importance of rebranding, the post includes a number of examples of real companies of all sizes that rebranded for various reasons. “Developing a brand involves soul searching and sharing your mission through various forms of content,” Mandy McEwen said. “Eventually, every company needs a face-lift. Whether you rebrand in-house or hire a company like Mod Girl™ to help you through the process, it is important to evalu
http://bit.ly/1jW89vW

Mod Girl Marketing Explains Rebranding & Why It's Crucial for Companies of All Sizes

San Diego, CA -- (SBWIRE) -- 06/05/2014 -- Branding is a core tenet of marketing and a crucial component of any business plan. In addition, a brand isn’t a static thing – every brand needs to be re-envisioned as a company attempts to expand its reach. A new blog post by Mod Girl Marketing, explains rebranding and why it is important for businesses of all sizes to periodically re-work their brands. “What Is Rebranding & Why Do All Companies Eventually Need It?” includes helpful infographics for why it is important for companies to rebrand. To illustrate the importance of rebranding, the post includes a number of examples of real companies of all sizes that rebranded for various reasons. “Developing a brand involves soul searching and sharing your mission through various forms of content,” Mandy McEwen said. “Eventually, every company needs a face-lift. Whether you rebrand in-house or hire a company like Mod Girl™ to help you through the process, it is important to evalu
http://bit.ly/1jW89vW