6 Lessons Learned from Google’s Mobilegeddon

Prior to the April 21st Mobile Apocalypse deadline, Mod Girl Marketing fielded many questions from concerned entrepreneurs who had heard scary reports that their website may be banished from search engines and all the progress they d worked for over the years would be erased overnight. Some of their concerns were perpetuated by over-hyped SEO blog posts, predicting perpetual doom and gloom for businesses that failed to conform. As seasoned SEO professionals dealing in Google algorithm changes for more than a decade, we know that a Google update is not usually the end of the world. Companies that relied on spammy Black Hat SEO tactics have been rocked by Google updates in the past, but the average company that focuses on responsive web design and quality content is unlikely to fall off the map entirely due to a couple algorithm tweaks. That said, mobile optimization is crucial for sales conversions; now it s prioritized for search ranking, too. Honestly, it seems like a long time comi
http://bit.ly/1GHC6Qi

6 Lessons Learned from Google’s Mobilegeddon

Prior to the April 21st Mobile Apocalypse deadline, Mod Girl Marketing fielded many questions from concerned entrepreneurs who had heard scary reports that their website may be banished from search engines and all the progress they d worked for over the years would be erased overnight. Some of their concerns were perpetuated by over-hyped SEO blog posts, predicting perpetual doom and gloom for businesses that failed to conform. As seasoned SEO professionals dealing in Google algorithm changes for more than a decade, we know that a Google update is not usually the end of the world. Companies that relied on spammy Black Hat SEO tactics have been rocked by Google updates in the past, but the average company that focuses on responsive web design and quality content is unlikely to fall off the map entirely due to a couple algorithm tweaks. That said, mobile optimization is crucial for sales conversions; now it s prioritized for search ranking, too. Honestly, it seems like a long time comi
http://bit.ly/1GHC6Qi

8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals more so than the other social networking sites and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn s 30-day trial premium membership a whirl. With a business account, you ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 25 people beyond your network, and see who has viewed your profile over the last 90 days. With the Sales plan ($79.99/month), you ll also receive cu
http://bit.ly/1F0iK3n

8 Effective LinkedIn Strategies for B2B Marketing

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals more so than the other social networking sites and remains an ideal channel for corporate storytelling. Marketing firms, including Mod Girl s team of digital marketers , use the following strategies to get the most bang for client buck out of their LinkedIn B2B marketing efforts. 1. Make the most of your experience with a premium account. If you have the budget for an extra $59.99 a month, give LinkedIn s 30-day trial premium membership a whirl. With a business account, you ll be able to access advanced search results for leads, view the expanded profiles of everyone on the site, send email to 10 25 people beyond your network, and see who has viewed your profile over the last 90 days. With the Sales plan ($79.99/month), you ll also receive cu
http://bit.ly/1F0iK3n

Top 3 Healthcare Digital Marketing Trends That Are Here to Stay

Healthcare digital marketing requires a special set of rules and oversight that does not necessarily apply to our other clients. We must make sure that all copywriting complies with HIPAA and FDA rules. We have to ask questions like: Are we avoiding the use of patient names in all writing, unless expressly permitted? Are we letting people know our advice is not meant to substitute a trip to the doctor s for professional medical counsel? Are we including enough information? Are all claims completely accurate? We have a whole other set of concerns when we look at B2B healthcare companies and healthcare technology firms. Are we explaining the features and benefits in a digestible way? In a competitive market, how can we present these particular products or services as unique and desirable? How do we make it easier for healthcare organizations to adopt new technology and give it a try? Despite these hurdles, healthcare marketing cannot be overlooked. Pew Research  found 72% of patients u
http://bit.ly/1PmemH1

Top 3 Healthcare Digital Marketing Trends That Are Here to Stay

Healthcare digital marketing requires a special set of rules and oversight that does not necessarily apply to our other clients. We must make sure that all copywriting complies with HIPAA and FDA rules. We have to ask questions like: Are we avoiding the use of patient names in all writing, unless expressly permitted? Are we letting people know our advice is not meant to substitute a trip to the doctor s for professional medical counsel? Are we including enough information? Are all claims completely accurate? We have a whole other set of concerns when we look at B2B healthcare companies and healthcare technology firms. Are we explaining the features and benefits in a digestible way? In a competitive market, how can we present these particular products or services as unique and desirable? How do we make it easier for healthcare organizations to adopt new technology and give it a try? Despite these hurdles, healthcare marketing cannot be overlooked. Pew Research  found 72% of patients u
http://bit.ly/1PmemH1

Mod Girl Marketing Releases Infographic Showing Pros of Outsourcing Marketing to an Agency, Rather Than Hiring in-House

Digital Marketing Consultant and founder of Mod Girl Marketing, Mandy McEwen outlines the benefits of outsourcing marketing to a boutique agency, over hiring staff in-house. Price, performance, learning curve, complexity of training, and difficulty upscaling are a few of the downsides to hiring your own internal marketing team.San Diego, CA -- (ReleaseWire) -- 05/07/2015 -- Hiring internal marketers is an alluring idea at first, as it gives business owners the most oversight and direct control over all marketing decisions. Conducting in-office meetings on-site is the default for most companies, but an increasing percentage of digital marketing activities are being outsourced these days. According to a 2013 study by Gartner, up to 50% of digital marketing activities (including search, social media, content creation, mobile marketing, ecommerce, website maintenance, and analytics) are outsourced due to "the pace of change and needs for specific skills." A new infographic designed by Mod
http://bit.ly/1cqiF2P

Mod Girl Marketing Releases Infographic Showing Pros of Outsourcing Marketing to an Agency, Rather Than Hiring in-House

Digital Marketing Consultant and founder of Mod Girl Marketing, Mandy McEwen outlines the benefits of outsourcing marketing to a boutique agency, over hiring staff in-house. Price, performance, learning curve, complexity of training, and difficulty upscaling are a few of the downsides to hiring your own internal marketing team.San Diego, CA -- (ReleaseWire) -- 05/07/2015 -- Hiring internal marketers is an alluring idea at first, as it gives business owners the most oversight and direct control over all marketing decisions. Conducting in-office meetings on-site is the default for most companies, but an increasing percentage of digital marketing activities are being outsourced these days. According to a 2013 study by Gartner, up to 50% of digital marketing activities (including search, social media, content creation, mobile marketing, ecommerce, website maintenance, and analytics) are outsourced due to "the pace of change and needs for specific skills." A new infographic designed by Mod
http://bit.ly/1cqiF2P