8 Lessons Online Retailers Can Learn from Black Friday to Fuel Their Final Holiday Marketing Push

San Diego, CA -- (SBWIRE) -- 12/20/2013 -- It’s coming down to the final weeks of holiday shopping and expected holiday spending is projected up 2% in 2013. Mandy McEwen, Online Marketing Consultant helps retailers understand consumer buying trends with a corresponding effective marketing strategy for the current holiday season. Mandy McEwen announces two articles for readers interested in gaining the cutting edge in online marketing: 8 Holiday Online Marketing Trends and 8 Lessons We Can Learn From Black Friday To Fuel Our Final Holiday Marketing Push Coming in at #1 on her list: Budgets are smaller this year, despite the projected 2% increase of holiday spending. According to the National Retail Federation, consumers spent $1.7 billion less than they spent in 2012 over the Black Friday weekend. For retailers, this means finding ways to appeal to consumers’ frugality. Free, expedited shipping is a popular trend for many only retailers during this holiday season. Fact #4: Mobile i

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