Presidential Limousines was one of those companies that had a website created back in the height of the FLASH web design craze. At one time, FLASH sites dazzled audiences with movement and eye-catching graphics. Yet, they soon fell out of favor as the continual need to update one s Flash Player and the super slow loading times began to drive people crazy. Trends changed, with the magazine style layout winning favor. Rebrand Case Study Presidential Limousines Gets A New Owner & New Branding When the company came to us for a website rebranding and makeover, the Danziger Family had just taken over as the new owners. They wanted a more professional-looking, modern website that would clearly identify their core branding messages. In our research, we learned a lot of insights about the company that we would have never known from their existing website. For instance, they won Best of Transportation awards, their interiors boasted much more luxurious features than the competition, and the new
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