8 Things We Can Learn From Godaddy’s Super Bowl Puppy Fail

We re not necessarily outraged or offended by GoDaddy s latest Super Bowl attempt but, as marketers, we do find it truly thought-provoking.  One has to wonder, What were they thinking? We ll get to that in a moment, but here s a quick recap to get you up-to-speed on what s been happening: The 2015 GoDaddy Super Bowl ad depicts an adorable Golden Retriever puppy who falls out of a box from the back of a pickup truck and races through the rain back to his home only to find that he s been sold on a website built by GoDaddy! Ship him out! the presumed  Backyard Breeder orders the delivery driver who happens to be race car driver Danica Patrick. Needless to say, the animal rights activists were all over this one.  Journey Home  previewed Monday morning on the Today show; by Tuesday evening, a Change.org petition had over 42,000 signatures calling for the company to pull the ad which they promptly did. We underestimated the emotional response. And we heard that loud and clear, GoDaddy
http://bit.ly/1z3RLWn