Wednesday, February 18, 2015

Mod Girl Marketing Releases Top 8 Reasons for B2B Companies to Blog in 2015


Is a business blog worth the investment? Mandy McEwen, CEO of Mod Girl Marketing, explains what benefits companies get from churning out regular content.San Diego, CA -- (ReleaseWire) -- 02/19/2015 -- It s natural for business owners to question their investment after months of posting blogs and receiving little or no comments from readers. Detailed analytics to show traffic statistics helps, but without clearly expressed goals, B2B blogging can feel like a futile effort. Mandy McEwen, CEO of Mod Girl Marketing, explains eight reasons why blogging is worth the investment. "Many people still think business blogging is just about increasing website traffic," says McEwen. "Yet, it s about so much more. A blog is an important way to not only cultivate the sale, but also establish a reputation as a leader in your respective industry. A really solid blog is the best type of publicity you can buy." She explains that the top B2B blogs: - Tell a story about company culture - Build credibility
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