Press releases used to be the powerhouses of public relations firms a way to fax timely, relevant information out to journalists. Nowadays, online publishing platforms like social media and blogs cut down on the supremacy of the press release. It s now just one tool in a sea of educational channels available to the online marketer. Nevertheless, we think well-written press releases are important in targeting news audiences and leading them to sites where they can find more information about your offerings. Here are 8 tips for writing a killer press release that attracts attention and results! 1. Agonize over the headline. The headline needs to grab a reader s eyeballs and hang on for dear life until this helpless captive is compelled to click on the link to read your release. In an overstimulating environment, it s easy to miss amazing news if the title doesn t, in some way, pick at the brain. - Be specific: Instead of Save Money On Tablets, say Save More than 30% on Tablets in 3 Easy
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