3 Ways To Improve Digital Marketing For Financial Services

Digital marketing for financial services represents the most affordable and effective way to reach out to new and existing clients. Naturally, you want to reach people where they like to hang out. These days, email, social networks and video sharing platforms are capturing more and more of your prospect s free time. The banking industry s presence on social media networks increased 31 percent last year, according to a recent Marketo blog post. Even so, the NY Times reported that banks have been slow to embrace social technologies and that the 50 largest banks had strategies that were amateurish at best. These social media wallflowers often create profiles, but let them sit idly. They miss friend requests, fail to post regularly to engage users, and fail to communicate directly with users who contact them via social media. Research conducted by Scorpio Partnership found that 40% of high-net-worth clients under age 50 viewed social media as an important channel for communicating wit
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