Company newsletters are one of the best ways to stay fresh in the minds of your customers. As they say, The money is in the list. Every time you reach out and touch a prospect with your message, you are one step closer to making that sale. The National Sales Executive Association found that 80% of sales are made on the 5th to 12th contact with a person. A newsletter is a great way to reach out and make regular contact through tips, coupons, community news, and providing helpful articles. Best of all, these newsletters send out a clear message: your company is an expert and leader in your field. Furthermore, company newsletters benefit your business by: Increasing awareness about new products / services Creating a first impression Soliciting more business without being pushy Educating prospects Generating word of mouth referrals Building a contact list Establishing trust Expediting the sales process Networking with other professionals, and Adding value to current offerings. Why Outso
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