Wednesday, November 6, 2013

What Businesses Can Learn From Britney Spears On Re-Branding

Britney Spears first captured America s heart as an innocent, adorable youngster on the Mickey Mouse Club, alongside fellow superstars Ryan Gosling, Justin Timberlake and Christina Aguilera. Before long, she was strutting her stuff as a good-girl-gone-bad in provocative music videos like a young Madonna. After a rocky road of drug abuse, postpartum weight issues, a shaved head and shamefully public court battles, it looks like Britney is back in the spotlight with a whole new image. The pop star proves that rebranding can be a valuable tool for artists and businesses alike. The New Britney Jean This year, Britney will soon release her 8th studio album, titled Britney Jean. The songs caught the attention of Planet Hollywood in Las Vegas who booked her for a 100-show residency through 2015. With this album, Spears told fans, I want to show you a different side of myself. Her lyrics are more personal and relatable, she says, and the collaborations she s done along the way have created

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