Mod Girl Marketing Offers Tips on Timing a Business Rebranding

Mod Girl Marketing provides a well-timed, rebranding overhaul for businesses looking to update their image to one that better reflects their brand vision.San Diego, CA -- (SBWIRE) -- 11/07/2013 -- “Rebranding a company can be a powerful game-changer… but only if it’s done at the right time,” Mandy McEwen, owner of Mod Girl Marketing says in her blog Rebranding A Company – When Is The Right Time? “An ill-timed rebrand has hurt sales and company image among consumers.” Examples she gives are Coca Cola and Gap, big-name companies, who made a small change and saw waves of consumer backlash for their efforts. In these cases their poorly timed efforts cost them millions. But like many things in life, timing is critical to rebranding. Change time-honored tradition too soon, and you could see a revolt of criticism. Mod Girl Marketing suggests waiting until the occasion is ripe for a rebranding opportunity. These occasions include, but are not limited to, when the target market d

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